Customer Experience Matrix

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Privacy-Protecting Systems Are The New Green

Customer Experience Matrix

You could also add add products whose purpose is privacy, like ad blockers or proxy servers; the gazillion contenders in the pay-people-to-watch ads industry; privacy-enhancing extensions to standard products such as Google Chrome and Firefox; and, perhaps most prominent, the privacy-centered positioning of Apple.

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Purpose-Driven Marketing Comes to Town

Customer Experience Matrix

On the other side of the ledger, Apple has made privacy protection a core part of its own brand, both calling for regulation and resisting government requests to share data. Not coincidentally, Apple’s business isn’t as dependent on consumer data as many of its competitors.

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Building Trust Requires Innovation

Customer Experience Matrix

In fact, if you look closely at studies of consumer attitudes, what you ultimately see is that consumers don’t really put a very high value on their personal data or privacy in general. What does scare them is identity theft , so it’s just possible that regulations addressing that issue might provide privacy protections as a bonus.

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The Privacy Multiverse: A Fantasy in Three Acts

Customer Experience Matrix

They get the best of both worlds: privacy for themselves and convenience based on the data of others.” Why is privacy protection expensive? They use special devices and software that hides their identity, regularly erases their data, and maintains separate personas for different purposes. Jamie was puzzled.

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