A step back: IDFA’s impact on the advertising ecosystem
ClickZ
SEPTEMBER 21, 2020
Apple’s proposed change to the IDFA (delayed until 2021) will likely have a staggering impact on the entire advertising ecosystem and the online marketing world. Or that you can upload as many videos as you want on YouTube. Apple’s new policy on IDFA could easily lead to more concentration of power in the digital world.
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