Digital B2B Marketing

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B2B Marketing Meets Video: Insights from 21 Marketers

Digital B2B Marketing

Recent prices have been included where available. Recommended Tools and Products There were a number of hardware, software and service recommendations during the course of the discussion. Rather than include all in Storify, the recommendations are consolidated and organized here.

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Online is 77% Less Impactful than Newspaper

Digital B2B Marketing

Time spent on Facebook passed all Google sites in September 2010 (including YouTube), yet Google will capture 44% of 2011 online spending, Facebook will only get 8% , because of the impact of search. Pricing across media channels will be in equilibrium when the last dollar spent has the same impact in every channel.

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The B2B Marketing Guide to Paid Content Distribution

Digital B2B Marketing

If you use video, there is a good chance it is already on YouTube. Don’t forget that you can also promote your YouTube videos (done through Adwords. Online banner ads are not the most cost effective way to promote your content, with relatively high prices and relatively low response rates versus most of the other options here.