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The 14 Best Marketing Automation Tools

Webbiquity

Options range from fairly simple, moderately priced systems targeted at midmarket companies to sophisticated suites for enterprise users. Pricing: contact vendor. Pricing: $200 to $2,400 per month, plus option add-ons; the $800 per month “Pro” option is most popular with midmarket companies. Pricing: free.

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Optify Lets Agencies Provide Small Business with Marketing Automation, Distributed Marketing, and Sales Enablement

Customer Experience Matrix

This is the standard approach among marketing automation products – as Optify says on its Web site, “We know you already have a website and a favorite marketing CMS.” Moving towards the middle of the funnel, Optify offers reasonably powerful email and landing page builders, based on templates or HTML.

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MakesBridge Offers Powerful Features to Small Business Marketers

Customer Experience Matrix

In particular, they want a highly-integrated combination of standard marketing automation (email, landing pages and individual-level Website behavior tracking) with customer relationship management (tracking personal and telephone contacts with individuals). This group of marketers has different needs from even slightly larger companies.

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Act-On Software Stresses Ease of Use

Customer Experience Matrix

At $500 per month with no annual contract, it’s priced to make it easy to get started with marketing automation. Act-On can also push or pull data to Salesforce.com on a list-by-list basis, which gives users more control than moving all records at once. This lets users manage the database as if it were a set of separate lists. (In

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Review: Six Small Business CMS and Web Marketing Systems

Webbiquity

“Free&# CMS options such as WordPress, Joomla and Drupal have an obvious appeal (price) to small businesses, but none are cost-free. But if you can live within a template (and most of these tools do offer a respectable array of options), you can save thousands of dollars on design and coding costs. Squarespace. Solution Toolbox.

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The 12 Best Landing Page and Form Builders for Conversion Rate Optimization

Webbiquity

Digital marketing success starts with building an effective website—one that is not only professionally and attractively designed, but also organized and written to serve the information needs of your target buyers. Pricing: four levels from $14 to $299 per month; enterprise pricing by quote. Pricing: free. 4 ) JotForm.

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Sales Pipeline Radio, Episode 189: Q & A with Jon Ferrara @Jon_Ferrara

Heinz Marketing

Sponsor: Intercom wants more than nice people visiting your website to give you money, so they took that little chat bubble in the corner of a website and packed it with automatic meeting booking, data capture and leads, conversational bots, and more. That’s sales intelligence and sales enablement, templated email tracking.