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Genoo Aims to Shake Up Marketing Automation Market

Webbiquity

The company’s new marketing automation platform enables users to create complete websites as well as microsites and landing pages, automatically send emails triggered by specific actions, configure lead scoring, and integrate with Salesforce.com. Because Genoo is a SaaS offering and includes a flexible and powerful (Genoo’s own website runs on their platform) yet easy-to-use content management system (CMS) that allows non-technical users to create websites and pages, marketing departments can implement and use the product with little or no IT involvement.

The 14 Best Marketing Automation Tools

Webbiquity

Options range from fairly simple, moderately priced systems targeted at midmarket companies to sophisticated suites for enterprise users. Pricing:  contact vendor. Pricing:  $200 to $2,400 per month, plus option add-ons; the $800 per month “Pro” option is most popular with midmarket companies. There’s a reporting function, and facilities to create email templates.”

Tools 48

Review: Six Small Business CMS and Web Marketing Systems

Webbiquity

“Free&# CMS options such as WordPress, Joomla and Drupal have an obvious appeal (price) to small businesses, but none are cost-free. For businesses looking beyond “free&# tools, here are six CMS and WMS options that can help you get more sales and marketing productivity out of your website, while being easy on your web content contributors. But if you can live within a template (and most of these tools do offer a respectable array of options), you can save thousands of dollars on design and coding costs. Pricing: $150-$600 per year ($12-$50 per month).

How To Create A Revenue Generating B2B Marketing Strategy

bizible

New pricing strategies and new products often means the type of company and the people you sell to can change. Here’s a template for creating usable personas. Consider what additional details the researcher is looking for after reading a review about your product and then wanting more information from your website before engaging with sales. Strategy. How To Generate Pipeline.

MQL 49

Act-On Software Does List-Based Demand Generation

Customer Experience Matrix

If you look at the Web site of Act-On Software , you’ll see a typical set of demand generation features: email marketing, demand generation (equated with landing pages and forms), lead nurturing, Website visitor tracking, channel (partner) marketing, and lead scoring. In most ways, working with Act-On is like working with other products: users build emails, landing pages and Web forms; track activities through page tags and cookies; do scoring and segmentation with activity history and lead attributes; and pass qualified leads to Salesforce.com. It’s pretty limited.

Genoo Aims to Shake Up Marketing Automation Space

WebMarketCentral

The company's new marketing automation platform enables users to create complete websites as well as microsites and landing pages, automatically send emails triggered by specific actions, configure lead scoring, and integrate with Salesforce.com. Because Genoo is a SaaS offering and includes a flexible and powerful (Genoo's own website runs on their platform) yet easy-to-use content management system (CMS) that allows non-technical users to create websites and pages, marketing departments can implement and use the product with little or no IT involvement.

Act-On Software Stresses Ease of Use

Customer Experience Matrix

At $500 per month with no annual contract, it’s priced to make it easy to get started with marketing automation. Act-On can also push or pull data to Salesforce.com on a list-by-list basis, which gives users more control than moving all records at once. Summary : Act-On Software’s revised system offers a reasonable mix of features in an easy-to-use interface. So let me try again.

Marqui Combines Content Management and Demand Generation

Customer Experience Matrix

To accentuate the positive, the system provides hierarchical folders for marketing assets, version tracking, expiration dates, advanced templates, and fine-grained user rights management. One particularly nice feature is tight integration of Marqui-generated pages with Google Website Optimizer. Emails are defined as activities within a campaign and assigned an execution schedule, email template, and target group. The system can exchange data with Salesforce.com, NetSuite and Microsoft CRM Dynamics, but does not allow field-by-field update rules.