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| | WEBBIQUITY
FEBRUARY 14, 2010 Genoo Aims to Shake Up Marketing Automation Market
The company’s new marketing automation platform enables users to create complete websites as well as microsites and landing pages, automatically send emails triggered by specific actions, configure lead scoring, and integrate with Salesforce.com. Because Genoo is a SaaS offering and includes a flexible and powerful (Genoo’s own website runs on their platform) yet easy-to-use content management system (CMS) that allows non-technical users to create websites and pages, marketing departments can implement and use the product with little or no IT involvement.
| | WEBBIQUITY
AUGUST 29, 2011 Review: Six Small Business CMS and Web Marketing Systems
“Free CMS options such as WordPress, Joomla and Drupal have an obvious appeal (price) to small businesses, but none are cost-free. For businesses looking beyond “free tools, here are six CMS and WMS options that can help you get more sales and marketing productivity out of your website, while being easy on your web content contributors. But if you can live within a template (and most of these tools do offer a respectable array of options), you can save thousands of dollars on design and coding costs. Pricing: $150-$600 per year ($12-$50 per month).
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| | CUSTOMER EXPERIENCE MATRIX
APRIL 26, 2011 MakesBridge Offers Powerful Features to Small Business Marketers
In particular, they want a highly-integrated combination of standard marketing automation (email, landing pages and individual-level Website behavior tracking) with customer relationship management (tracking personal and telephone contacts with individuals). Canterris , NurtureHQ , and mKubed all provide email, Web visitor tracking, nurture campaigns, lead scoring, and CRM integration ((Salesforce.com for Canterris and NurtureHQ; its own CRM for mKubed) for under $500 per month. This group of marketers has different needs from even slightly larger companies.
| | CUSTOMER EXPERIENCE MATRIX
MARCH 9, 2011 Act-On Software Stresses Ease of Use
At $500 per month with no annual contract, it’s priced to make it easy to get started with marketing automation. a “Twitter prospector” that executes automated searches, weeds out spam posts (identified by third-party links within the post), sends the remaining results to an in-box for review, and lets users apply standard templates to create replies. So let me try again.
| | LOOPFUSE
OCTOBER 5, 2010 WordPress Plugin 2.0 « Loopfuse Marketing Automation Blog – The.
You can still add your Customer ID to the settings page and instantly have the Tracking Beacon installed on your site without having to edit the template for your site. As WordPress continues to grow in popularity as a base for websites that are more than just blogs, we hope that our OneView plugin makes integrating your marketing automation efforts in to your site as easy as possible. WordPress Plugin 2.0 October 5th, 2010 by Richard Murdock We released a WordPress plugin for LoopFuse back in late May. We’ve now been able to revisit that plugin and add functionality to it.
| | TOM PISELLO
OCTOBER 7, 2010 Tom Pisello: The ROI Guy: Drive Budget Planning with the “IT.
For these solutions we see little pricing power for vendors, higher performance / capabilities at a lower cost year over year, and standardization / consolidation. Costs are being cut with as-a-service applications such as Salesforce.com. Followers Simple template. So will this budget season prove to be scarier than most? Service Oriented Architecture (SOA) is included.
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LOOPFUSE OneView Plugin for WordPress « Loopfuse Marketing Automation Blog.
| FRIDAY, MAY 28, 2010
OneView Plugin for WordPress May 28th, 2010 by Richard Murdock As companies look for comprehensive CMS website
solutions, a site powered by WordPress is an increasingly popular option. With that in mind, LoopFuse is happy to announce that we have made the process of incorporating our tracking code in to your WordPress website
very simple. The LoopFuse OneView plug-in for WordPress allows you to quickly instrument your website
to take full advantage of OneView without having to edit the template
directly. This makes instrumentation much faster and easier. MORE >>
WEBMARKETCENTRAL Genoo Aims to Shake Up Marketing Automation Space
| MONDAY, SEPTEMBER 21, 2009
The company's new marketing automation platform enables users to create complete websites
as well as microsites and landing pages, automatically send emails triggered by specific actions, configure lead scoring, and integrate with Salesforce.com.
Because Genoo is a SaaS offering and includes a flexible and powerful (Genoo's own website
runs on their platform) yet easy-to-use content management system (CMS) that allows non-technical users to create websites
and pages, marketing departments can implement and use the product with little or no IT involvement. per month. MORE >>
CUSTOMER EXPERIENCE MATRIX Act-On Software Does List-Based Demand Generation
| WEDNESDAY, MARCH 25, 2009
If you look at the Web site of Act-On Software , you’ll see a typical set of demand generation features: email marketing, demand generation (equated with landing pages and forms), lead nurturing, Website
visitor tracking, channel (partner) marketing, and lead scoring. In most ways, working with Act-On is like working with other products: users build emails, landing pages and Web forms; track activities through page tags and cookies; do scoring and segmentation with activity history and lead attributes; and pass qualified leads to Salesforce.com. Pricing
on this starts at $14.95 MORE >>
CUSTOMER EXPERIENCE MATRIX Marqui Combines Content Management and Demand Generation
| WEDNESDAY, JUNE 17, 2009
To accentuate the positive, the system provides hierarchical folders for marketing assets, version tracking, expiration dates, advanced templates
, and fine-grained user rights management. One particularly nice feature is tight integration of Marqui-generated pages with Google Website
Optimizer. Emails are defined as activities within a campaign and assigned an execution schedule, email template
, and target group. The system can exchange data with Salesforce.com
, NetSuite and Microsoft CRM Dynamics, but does not allow field-by-field update rules. MORE >>
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