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Genoo Aims to Shake Up Marketing Automation Market

Webbiquity

The company’s new marketing automation platform enables users to create complete websites as well as microsites and landing pages, automatically send emails triggered by specific actions, configure lead scoring, and integrate with Salesforce.com. Because Genoo is a SaaS offering and includes a flexible and powerful (Genoo’s own website runs on their platform) yet easy-to-use content management system (CMS) that allows non-technical users to create websites and pages, marketing departments can implement and use the product with little or no IT involvement.

Review: Six Small Business CMS and Web Marketing Systems

Webbiquity

“Free&# CMS options such as WordPress, Joomla and Drupal have an obvious appeal (price) to small businesses, but none are cost-free. For businesses looking beyond “free&# tools, here are six CMS and WMS options that can help you get more sales and marketing productivity out of your website, while being easy on your web content contributors. But if you can live within a template (and most of these tools do offer a respectable array of options), you can save thousands of dollars on design and coding costs. Pricing: $150-$600 per year ($12-$50 per month).

Optify Lets Agencies Provide Small Business with Marketing Automation, Distributed Marketing, and Sales Enablement

Customer Experience Matrix

This is the standard approach among marketing automation products – as Optify says on its Web site, “We know you already have a website and a favorite marketing CMS.” Moving towards the middle of the funnel, Optify offers reasonably powerful email and landing page builders, based on templates or HTML. CRM integration is currently limited to sending data to Salesforce.com.

MakesBridge Offers Powerful Features to Small Business Marketers

Customer Experience Matrix

In particular, they want a highly-integrated combination of standard marketing automation (email, landing pages and individual-level Website behavior tracking) with customer relationship management (tracking personal and telephone contacts with individuals). Canterris , NurtureHQ , and mKubed all provide email, Web visitor tracking, nurture campaigns, lead scoring, and CRM integration ((Salesforce.com for Canterris and NurtureHQ; its own CRM for mKubed) for under $500 per month. This group of marketers has different needs from even slightly larger companies.

Act-On Software Does List-Based Demand Generation

Customer Experience Matrix

If you look at the Web site of Act-On Software , you’ll see a typical set of demand generation features: email marketing, demand generation (equated with landing pages and forms), lead nurturing, Website visitor tracking, channel (partner) marketing, and lead scoring. In most ways, working with Act-On is like working with other products: users build emails, landing pages and Web forms; track activities through page tags and cookies; do scoring and segmentation with activity history and lead attributes; and pass qualified leads to Salesforce.com. It’s pretty limited.

Genoo Aims to Shake Up Marketing Automation Space

WebMarketCentral

The company's new marketing automation platform enables users to create complete websites as well as microsites and landing pages, automatically send emails triggered by specific actions, configure lead scoring, and integrate with Salesforce.com. Because Genoo is a SaaS offering and includes a flexible and powerful (Genoo's own website runs on their platform) yet easy-to-use content management system (CMS) that allows non-technical users to create websites and pages, marketing departments can implement and use the product with little or no IT involvement.

Tom Pisello: The ROI Guy: Drive Budget Planning with the “IT.

Tom Pisello

For these solutions we see little pricing power for vendors, higher performance / capabilities at a lower cost year over year, and standardization / consolidation. Costs are being cut with as-a-service applications such as Salesforce.com. Followers Simple template. So will this budget season prove to be scarier than most? Service Oriented Architecture (SOA) is included.

Act-On Software Stresses Ease of Use

Customer Experience Matrix

At $500 per month with no annual contract, it’s priced to make it easy to get started with marketing automation. Act-On can also push or pull data to Salesforce.com on a list-by-list basis, which gives users more control than moving all records at once. Summary : Act-On Software’s revised system offers a reasonable mix of features in an easy-to-use interface. So let me try again.

Marqui Combines Content Management and Demand Generation

Customer Experience Matrix

To accentuate the positive, the system provides hierarchical folders for marketing assets, version tracking, expiration dates, advanced templates, and fine-grained user rights management. One particularly nice feature is tight integration of Marqui-generated pages with Google Website Optimizer. Emails are defined as activities within a campaign and assigned an execution schedule, email template, and target group. The system can exchange data with Salesforce.com, NetSuite and Microsoft CRM Dynamics, but does not allow field-by-field update rules.