Writing on the Web

OCTOBER 28, 2015

Are you building a product funnel on your blog? In my recent blog posts, I’ve been talking about ways to earn money blogging using two different methods: Sell products directly through your blog (or website). Sell products or services because of your blog , or indirectly. Share with readers what outcomes your clients achieved.

Top of Funnel 100

Top of Funnel Marketing Funnels Product Content Marketing 100

Writing on the Web

JUNE 26, 2015

Customer ratings and reviews are one of the ways we decide and choose to buy products online. If there are two pairs of shoes I’ve selected for my size and price, I’ll go with the one that has 5 stars over 4. Do these same persuasion tactics work for sites and businesses that aren’t selling physical products?

Amazon 100

Amazon Validation Click Rate Tactics 100

Writing on the Web

JUNE 26, 2015

Here’s a great example: Customer ratings and reviews are one of the ways we decide and choose to buy products online. If there are two pairs of shoes I’ve selected for my size and price, I’ll go with the one that has 5 stars over 4. Does social validation work for businesses selling services and experiences?

Trigger Marketing 100

Trigger Marketing Amazon Validation Click Rate 100

Writing on the Web

OCTOBER 30, 2013

Did you know that blog posts and articles with images perform 91 percent better than those without them ( Skyword study, 2011 )? Visual design is critical to every page you have, but never is it more important than helping your readers and customers understand your products and services. I love video. You know what else I love?

Business Blogging 100

Business Blogging Video Marketing Business Pricing 100

Writing on the Web

AUGUST 5, 2011

Here’s why: Customer ratings and reviews are one of the ways we decide and choose to buy products online. If there are two pairs of shoes I’ve selected for my size and price, I’ll go with the one that has 5 stars over 4. Do these same persuasion tactics work for sites and businesses that aren’t selling physical products?

Amazon 100

Amazon Validation Click Rate Tactics 100

Writing on the Web

JULY 28, 2010

Here’s why: Customer ratings and reviews are one of the ways we decide and choose to buy products online. If there are two pairs of shoes I’ve selected for my size and price, I’ll go with the one that has 5 stars over 4. Does social validation work for businesses selling services and experiences?

Ning 100

Ning Trigger Marketing Digg Buzz 100