Writing on the Web

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How to Create a White Paper: Get Found Online and Grow Readership

Writing on the Web

Excellent products and services that deliver much more than expected, worth the price.

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Build a Product Funnel on Your Blog:Make Your Content Marketing Profitable

Writing on the Web

Are you building a product funnel on your blog? In my recent blog posts, I’ve been talking about ways to earn money blogging using two different methods: Sell products directly through your blog (or website). Sell products or services because of your blog , or indirectly.

Managing Your Newsletter Email List:5 Must-Do’s

Writing on the Web

Because I have a content writing services company that sells products and services online, I utilize an online shopping cart. Add this info in your list – the who, what, and when info is shared with prospect or client; products sold; calendar reminders; etc.

How a Product Funnel Makes Blogging Profitable

Writing on the Web

Building a product funnel on your blog is key to making all your hard work profitable. As I explained in my previous post , a great product funnel provides your readers with an opportunity to get to know you, like you and trust you. The price for this is your email address, so to speak.

Social Proof: Are You Using Client Recommendations?

Writing on the Web

Here’s why: Customer ratings and reviews are one of the ways we decide and choose to buy products online. If there are two pairs of shoes I’ve selected for my size and price, I’ll go with the one that has 5 stars over 4. Do these same persuasion tactics work for sites and businesses that aren’t selling physical products? One was a product, the other an experience, and they wanted to compare selling volume when recommendations were used.

Social Proof: Why It’s So Important

Writing on the Web

Customer ratings and reviews are one of the ways we decide and choose to buy products online. If there are two pairs of shoes I’ve selected for my size and price, I’ll go with the one that has 5 stars over 4. Why is social proof so important when writing on the web?

Social Proof: If You’re Not Using It, You’re Losing Sales

Writing on the Web

Here’s a great example: Customer ratings and reviews are one of the ways we decide and choose to buy products online. If there are two pairs of shoes I’ve selected for my size and price, I’ll go with the one that has 5 stars over 4.

Online Persuasion: What Do Clients Say?

Writing on the Web

Here’s why: Customer ratings and reviews are one of the ways we decide and choose to buy products online. If there are two pairs of shoes I’ve selected for my size and price, I’ll go with the one that has 5 stars over 4. Do these same persuasion tactics work for sites and businesses that aren’t selling physical products? One was a product, the other an experience, and they wanted to compare selling volume when recommendations were used.

Dynamic pricing done automagically

Biznology

Replace your pricing strategist with Wiser.com ! There’s the price you’d like, the price you want, the price you’d take, the price you need, and cost. And that price could vary by upwards of 50% or more. The lowest acceptable price.

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Pricing Based on Customer Expectations

Sazbean

Pricing, when done properly, is one of the most difficult tasks any business faces. Price something too low, and people wonder about the quality. Price too high, and you’re out of budget. Price vs. Quality. What services are they offering at different price points?

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How to Implement Dynamic Pricing without Sacrificing Margins or Customers

Hubspot

Dynamic pricing has certainly been gaining traction in the online retail space. Popular in industries like hospitality and sports entertainment, dynamic pricing has led to the retail price tag's obsolescence in those industries. That's dynamic pricing hard at work.

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Raise Prices for B2B Sales Without Losing Your Regular Customers

Sales Prospecting Perspectives

Sales Prospecting Perspectives is pleased to bring you a guest blog from Colleen Francis, After three years of selling products and services at the same prices, your company decides a change is in order. And yet there are several other pricing methods that businesses employ as well.

Price 73

4 Ecommerce Pricing Strategies You May Not Have Considered

Hubspot

When determining prices for your ecommerce store , you’re likely to consider traditional methods: markup, anchor, and luxury pricing. Free isn’t a price. How could anyone make money by offering products for free in their online store? Accessories for larger products.

Price 37

How do you know your price is too high?

Biznology

I work with lots of companies to launch products. This is a disappointing turn of events for sure, but I wasn’t prepared for the idea that was floated next: let’s cut the price of the product 40%. Price communicates value.

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Big Data and Marketing Intelligence Help Make Better Pricing Decisions

Crimson Marketing

Did you know that an average 1% price increase equals an 8.7% Yet it’s projected that roughly 30% “of the thousands of pricing decisions companies make every year fail to deliver the best price” leading to a significant loss in revenue.

Price 53

How Pricing Affects Marketing Strategy for B2B SaaS Companies

bizible

One of the best ways to break the SaaS vertical into subgroups is by looking at their pricing models. How pricing affects your marketing strategy plays out across several dimensions. SaaS pricing plays a huge role in this decision.

Price 52

Capitalizing on Pinterest Rich Pins price notifications

Confluent Forms

Most online retailers know about Pinterest, and have made sure to add a "Pin It" button to their site, blog posts, and product pages. They know that Pinterest can drive traffic to their site , keeping their products on the Boards of the pinner, while also enabling lots of social sharing.

Price 52

18 Productivity-Boosting Bots for Marketers

Hubspot

In fact, we've found AI to be pretty helpful in certain situations, especially when it comes to boosting productivity. We rounded up some of our favorite productivity-boosting bots and compiled them into a directory. Directory of 18 Productivity-Boosting Bots for Marketers.

The price of poor language

Integrated B2B

For example, did your company recently win a price ? But if your organization has put blood, sweat and tears into creating an innovative product or service that stands head and shoulders above anything else on the market, doesn’t it deserve high-quality promotion?

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The 7 Mistakes to Avoid When Making a Product Video (Learned the Hard Way)

ScribbleLive

I guess that’s the price you pay when you’re not afraid to try new things. As product marketers (or marketers in general), we have to try new things every single day, whether because we want to, or have to, depending on the needs of the business.

11 Pricing Page Examples To Inspire Your Own Design

Hubspot

Whether you're in the market for software or a new coffee pot, searching for price is a natural part of any customer's buying decision. The means that the majority of people who have made it down the funnel far enough to consider buying from you will likely look at your pricing page.

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28 of the Best Chrome Extensions for SEO, Productivity & More

Hubspot

No matter where you click online, it’s easy to be pulled into a black hole of distraction and low productivity. The Google Chrome web store offers a variety of different tools that help you be more productive with just one click. Price: Free. Price: Free. Price: Free.

Earn Your Success, Pay the Price

Your Sales Management Guru

Earn Your Success Pay the Price. A good friend of mine always told me that you “earned success” and you had to accept the fact that their normally was price to pay for that success. Paying the price to develop, nurture and expand your network pays results.

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How to simultaneously attract new prospects and retain loyal customers

Biznology

Because it’s much tougher to “switch brands” when it comes to complex B2B products and services, B2B companies make the mistake of taking their customers for granted. A loyal customer is not made through the deliverables, the products, or the metrics, though those things do matter.

7 Pricing Mistakes That Can Seriously Stifle Sales

Hubspot

When it comes to evaluating price, most of us don't have a clue what we're doing. According to Priceless author William Poundstone , much of our strategy boils down to "just winging it," and that's not an effective way to do business: “People tend to be clueless about prices.

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The state of B2B marketing in Asia—moving toward digital

Biznology

Whether it’s commodity supplies sourced from low-cost producing countries, or professional services delivered from gleaming downtown office towers, price factors into every decision. While teaching in Hong Kong for the semester, I’ve had the chance to meet some very interesting people.

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How to Talk About Pricing Without Scaring People Off

Hubspot

Pricing. You’d rather talk about your products or services, how you can help potential customers, or frankly, anything else in the world. After all the excitement of attracting a potential new customer, pricing seems like such a killjoy. Should You Put Pricing on Your Website?

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12 Tools That'll Keep You Productive Morning, Noon & Night

Hubspot

When I need to have a very productive day, I tell myself it's going to be easy. So if you want to be more productive throughout the day, you're better off relegating certain activities to certain times, and devoting yourself to doing those activities at those times. Price: $4.99

The Making of Vidyard’s New Website Product Tour Videos

Vidyard

Being who we are, and believing so strongly in the power of video, we knew that video would have to be front and center in how we told our story and explained our product to our website visitors. Our previous website had included a series of videos that we refer to as our “ Product Tour ”.

Pinterest Rolls Out Price Alerts to Encourage More Sales

Hubspot

But the still-young social network has been making strides with new features to increase user engagement and drive revenue to products on ecommerce sites. And today, Pinterest released another exciting feature to help achieve that goal: price alerts for Product Pins that you''ve pinned.

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How B2B Companies Can Avoid Marketing on Lowest Price

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer B2B companies who systematically measure and monitor their customer engagement can lessen their dependence on lowest prices – and increase revenues and profitability.

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Leo Suarez, Toshiba’s SVP Marketing & Strategy: Omni-Channel Retailing—A New Paradigm of Product Marketing

Crimson Marketing

They compete with endless aisles and endless comparisons of products and prices online. Special pricing, special selection and a special connection that comes with understanding an individual shopper’s behavior make for a powerful marketing system. Podcasts Product Marketing

The 14 Best Personal Productivity Tools

Webbiquity

Of course, there’s always been pressure to do more with less—the definition of productivity improvement—but the mantra seems to have taken on almost religious status as the anemic, drawn-out recovery from the 2008 financial crisis drags on. The personal productivity apps here can help.

5 of my favorite productivity apps

Biznology

This isn’t a review so much as simply a subjective sharing of some of the tools I use — and want to use — on a daily basis to make my work — and personal — life productive, collaborative, and organized. While I aspire to build Gerr.is

Cost areas that make up a business video marketing communication

Biznology

If you are planning to make an investment in business video marketing communication, but don’t yet have precedent of ROI and/or analytics, then you may be only looking at the purchase price as the main decision making criteria. Pre-production time.

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How do you use social media to promote a boring product?

grow - Practical Marketing Solutions

Here are some products that don’t measure very high on the Schaefer Sexy Scale©: Scissors. I’d like to point to another unlikely boring product success to walk you through a system to figure out how a social media strategy might work for your boring product.

18 Tips for Planning a Flawless New Product Launch

Hubspot

If your product team is working on the next big thing , there ought to be an equally awesome launch plan in the works to accompany it. And that's where the product launch comes in. 18 Foolproof Product Launch Tips. Chat with them about their product philosophy.