| | | Writing on the Web | |  Pricing + Product | 4 articles |
| Page 1 of 1 | Previous | Next | WRITING ON THE WEB OCTOBER 25, 2011 5 Reasons Content Marketing is Getting Harder There exists: A shift away from focusing on your products and services (what you know well). Come back and find an expert to work with, send them an email asking for help at a price you can afford. I hate to be a purveyor of gloom, there’s too much of that around these days. But I’ve been thinking about this and want to share my thoughts with you. Here are some reasons content marketing is getting more challenging. shift towards the reader/customer and their needs (what you may not know very well). business environment that is changing rapidly (what is unknown). | WRITING ON THE WEB MARCH 27, 2013  Online Content Marketing: Let’s Put the “We” Back Into Weblog It can be a small purchase or large, might be a product, a service, a download, an idea, or a worthy cause. Whatever you’re selling, it’s got to be worth the price. But remember, it’s just as important to make an occasional offer at a good price. I get calls from small business professionals who want to start a blog or an e-newsletter. What are their struggles? | | | | | |
| WRITING ON THE WEB JULY 28, 2010 Online Persuasion: What Do Clients Say? Here’s why: Customer ratings and reviews are one of the ways we decide and choose to buy products online. If there are two pairs of shoes I’ve selected for my size and price, I’ll go with the one that has 5 stars over 4. Do these same persuasion tactics work for sites and businesses that aren’t selling physical products? One was a product, the other an experience, and they wanted to compare selling volume when recommendations were used. For the product, items sold 20 percent more when a recommendation was included, than when not included. | WRITING ON THE WEB AUGUST 5, 2011 Social Proof: Are You Using Client Recommendations? Here’s why: Customer ratings and reviews are one of the ways we decide and choose to buy products online. If there are two pairs of shoes I’ve selected for my size and price, I’ll go with the one that has 5 stars over 4. Do these same persuasion tactics work for sites and businesses that aren’t selling physical products? One was a product, the other an experience, and they wanted to compare selling volume when recommendations were used. For the product, items sold 20 percent more when a recommendation was included, than when not included. What sealed the deal? | |
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