Tony Zambito

FEBRUARY 19, 2022

Productivity Gap. Closely related to the above, buyers are struggling to keep up with production demands. When you combine gaps in talent/skills with gaps in technology you end up with a significant productivity gap. . In addition to the talent and skills gap, transformation is causing a technology gap. Slower Growth.

B2B 195

B2B Digital Transformation Forecasting Research 195

Tony Zambito

OCTOBER 12, 2020

This transformative upending in B2B commerce has led to both buyers and B2B organizations viewing customer experience as a more important factor than product and price. Digital Commerce Experience Matters As Much As Customer Experience.

Buyer Personas 310

Buyer Personas B2B Amazon Fulfillment 310

Tony Zambito

JUNE 5, 2016

Whereas in an age of hard to come by differentiation the actual product or service offering plus price combination accounts for only 20% of buying decisions. goes towards the 20% of decisions based on offerings and price. goes towards the 20% of decisions based on offerings and price. Would you agree?

Buyer Personas 100

Buyer Personas Research B2B Correlation 100

Tony Zambito

OCTOBER 27, 2018

This transformative upending in B2B commerce has led to both buyers and B2B organizations viewing customer experience as a more important factor than product and price. Digital Commerce Experience Matters As Much As Customer Experience.

B2B 165

B2B Amazon Buyer Personas Fulfillment 165

Tony Zambito

SEPTEMBER 27, 2011

  How well organizations; in relations to products, service, and brand; maps to Buyer Perceived Values will serve as the one of the primary influences that shapes buyer behaviors and purchase decisions. Risks :  let’s face it – changing products or services in a B2B market can turn into an agonizing experience for buyers. 

Peer-to-peer 100

Peer-to-peer Loyalty Correlation Pricing 100

Tony Zambito

OCTOBER 23, 2016

For instance, the rise of platforms such as Amazon and LinkedIn has significantly shifted the way customers interact with products and services. As the digital economy continues to evolve globally, we are seeing an unprecedented convergence of market-oriented behaviors associated with the usages and purchases of products or services.

Enterprise Management 100

Enterprise Management Marketing Strategy Marketing & Strategy Work Management 100

Tony Zambito

MARCH 18, 2012

However, the purse strings are still drawn tight and new patterns of buying has created an atmosphere of even more exacting pricing pressures from enterprise-wide level buyers and accounts. but…over the last three years we’ve faced stiffer competition that has driven our pricing down. begin to appear every 3, 6, 9, or 12 months.

SMB 100

SMB Enterprise Management SME Work Management 100