Chris Koch

JUNE 18, 2010

Clear, simple product that everyone understands, right? When Zane started out, he faced competition from much larger bike shops, so he couldn’t afford to compete on price of the product. Simple things seem to be the most powerful, don’t they? Image via Wikipedia. Everyone knows what a bike shop does. The bowl of quarters.

Wikipedia 100

Wikipedia Marketing Management Training Conference 100

Chris Koch

MARCH 12, 2010

Customers rely on these companies to deliver reliability and quality at a low price. Product leadership. These are companies that rely heavily on innovative, exciting, status-conferring new products to hold customer interest. FedEx is an example, having invented the guaranteed overnight shipping model. Intimacy through content.

Social Media 100

Social Media Media Thought Leadership Work Management 100

Chris Koch

MAY 19, 2014

MakerBot , a manufacturer of desktop 3D printers priced at the level of a decent laptop, is the best known of companies producing a product that has already been raised to PC-level stature in terms of its potential impact on business and society.

Conference 100

Conference Education Viral Marketing Class 100

Chris Koch

MARCH 4, 2011

But unlike the old print subscription models, where publishers qualified their audiences by setting minimum requirements for things like role in the organization and buying power (which allowed them to justify high prices for advertising), online traffic is essentially random. It’s a no win for everybody except the ad agencies.

B2B Thought Leadership 100

B2B Thought Leadership Advertising Agencies B2B Marketing Paid Search Agency 100

Chris Koch

JULY 10, 2009

Since the vbook explains the need for reliable connectivity (Level 3’s product), if the user browsed through several sections, we could reliably consider them a warm lead. Level of interest (we’re here because we’re interested in learning about business issues, not your products). Phone (c’mon—it’s a new century).

Web 2.0 100

Web 2.0 B2B Thought Leadership Ideal Customer Profiles Thought Leadership 100

Chris Koch

FEBRUARY 7, 2014

But research by my colleague Stephanie Overby has found that the real workhorse driving increased customization of manufactured goods on the production line is the Computer Numerical Control (CNC) Machine. CNC machines make it easier for companies to customize products; alterations are just a matter of reprogramming the software.

Startups 100

Startups High Quality Lead Cost Order 100

Chris Koch

MAY 5, 2014

The Costs of Production Approach Zero for Everything. There are three other areas where the costs of production will soon reach zero, according to a fascinating academic article (in this rare case that’s not an oxymoron) by Mark A. Things Were Fine Until the Internet Came Along. But publishing and entertainment aren’t anomalies.

Copyright 100

Copyright Distribution Youtube Internet Marketing 100