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Sell, don’t market your way to success with new paradigm offers

Avitage

SEPTEMBER 26, 2017

B2B companies bringing new offers to market risk long delays in product or solution uptake. With new paradigm offers, this means customers are not familiar with the product or solution category. Too often this leads to direct failure. Failure rates range from 40% to 80%. Clearly a risky and expensive bet.

Lead Ranking 120
Lead Ranking Startups Marketing & Strategy B2B Sales 120
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What “Job” Do You Want Content to Do?

Avitage

MARCH 7, 2012

” Parallels Between Product Design and Content Strategy Consider this comparison between product design and content strategy. Both product design and content share similar problems. Product design challenges are revealed in the low success rate of new product introductions.

Merchandising 120
Merchandising Content Comparison Demographics 120
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