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The Complete Guide to B2B Pricing

Marketing Insider Group

Can you believe that 80% of B2B companies feel their pricing strategy needs improvement? Despite the fact that just a 1% price optimization improvement can yield an 11% profit increase , many companies are admittedly not prioritizing their pricing strategy. The complexity of the process gets in the way. But it shouldn’t.

Pricing 359
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How to Market a Price Cut the Right Way

Marketing Insider Group

As businesses look for surefire ways to attract customers, many are turning to the oldest method in the book: cutting prices. If your costs have recently been lowered through a new purchasing strategy or increased competition among suppliers, a price cut may be the way to go. Not all price cuts, however, are created equal.

Pricing 269
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Sales Contracts: Elements, Process & Best Practices

Salesforce Marketing Cloud

Drafting a sales contract Considerations and customization Negotiation and review process Execution and implementation Best practices and legal considerations Speed up the sales cycle from quote to close Go from lead to inked deal in record time with automation that speeds up quoting, approvals, and contracting.

Process 110
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Salesforce raising prices next month

Martech

Salesforce is increasing its prices by an average of 9% next month, the company announced yesterday. This is the company’s first price hike in seven years. Dig deeper: Salesforce: AI is the new UI The new pricing will go into effect globally for new customers and existing customers purchasing new clouds in August 2023.

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EU raises antitrust concerns about Adobe’s purchase of Figma

Martech

Competition fuels innovation and helps keep prices low. Business email address Subscribe Processing. The post EU raises antitrust concerns about Adobe’s purchase of Figma appeared first on MarTech. Why we care. Monopolies are bad for everyone — even the company that has the monopoly. Get MarTech! In your inbox.

Purchase 106
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4 Foolproof Ways to Beat Price Objections

Zoominfo

Research shows price objections are the number one objection sales rep face—but half of all price objections are phony ( source ). Most of the time, when a prospect says, “I can’t afford it,” they’re not usually talking about price at all. Four Ways to Establish Value in the Face of Price Objections. Keep reading.

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Top 4 Enterprise Email Marketing Software [With Pricing & Features]

SendX

So to help you get closer to making a decision, we have analyzed 4 email marketing software & provided the inside look and pricing for them. Source: Maichimp In addition to this, you can also view more details under different tabs - activity, links, social performance, eCommerce purchases, conversations, and analytics.