Webbiquity
MAY 16, 2023
All of the alternatives below have stronger privacy protections built in. Note that pricing models vary; all of the pricing listed below is based on tracking for multiple websites with combined limits of 150,000 visits / 75,000 visitors / 300,000 pageviews per month, just to create an apples-to-apples comparison.
Litmus
JUNE 7, 2022
The email marketing community swirled with speculation about the possible impact of Apple’s Mail Privacy Protection (MPP) leading up to its release in the fall of 2021. In October 2021 , shortly after MPP was released, Litmus Email Analytics data indicated that 14.35% of Apple opens were impacted by Apple Mail Privacy Protection.
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Litmus
APRIL 19, 2022
As Cynthia Price, Litmus’ SVP of Marketing, pointed out on a Litmus Talks webinar , many email marketers have trained our leadership to want to see it, too. But open rate has become more complex to accurately interpret since Apple’s Mail Privacy Protection (MPP) came into effect in the fall of 2021.
Litmus
NOVEMBER 23, 2021
To get a better idea of how email marketers can prepare for the new year, we spoke with experts Bruce Swann (Principal Product Marketing Manager at Adobe) and Cliff Mcgowen (Director of Marketing Operations at Nationwide), as well as our very own Jaina Mistry (Senior Email Marketing Manager at Litmus) and Cynthia Price (VP of Marketing at Litmus).
Brightedge
JULY 22, 2022
They’ve had to be mindful of schema, too, which helps a search engine understand context on a webpage so it can see, for example, which part of the page is the price of a product, or which is a review, or which are entities like the author of the page.?All Soon, however, data privacy will no longer be just good business.
Litmus
JANUARY 24, 2022
Apple’s Mail Privacy Protection (MPP) went into effect in September 2021. April Mullen (Director of Brand & Content at SparkPost ) and John Stephenson (Vice President Deliverability Services at Epsilon ) joined us for a panel discussion about the current state of MPP, hosted by Cynthia Price (VP of Marketing at Litmus).
Customer Experience Matrix
MAY 11, 2019
They get the best of both worlds: privacy for themselves and convenience based on the data of others.” Why is privacy protection expensive? But it’s a lizard-and-the-egg sort of thing: most people won’t pay even a little extra for privacy, especially if they’re rewarded for giving up their data. Jamie was puzzled.
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