Biznology

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Can’t Afford Artificial Intelligence for Your Small Business? Think Again.

Biznology

Look at these plug-and-play (aka out-of-the-box) AI solutions created with smaller budgets in mind: Google launched AI Hub, now in Beta testing and they say its ‘customer-friendly’ pricing will make it a perfect fit for small businesses. To get pricing, you must either sign up for a demo or contact their sales team. The future is now.

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Differentiate or die! It’s the digital marketing curse…

Biznology

While I am usually preaching differentiation to large businesses , I have been working with a lot of small businesses lately in my workshops and online courses. “We have great selection, great service, and low prices.” Do you have low prices compared to other online vendors. 0 (Photo credit: Wikipedia).

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Why Local Search is Just Like Politics

Biznology

Price sensitivity. Are they highly price sensitive (pretty common for many purchases these days), or are they willing to pay more for greater value? Then take a moment to check out our Biznology Jumpstart Workshop: On-site Search Marketing Training. Time sensitivity. Is this something they need right away?

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Why Google’s latest change should worry you

Biznology

But when you sign distribution or affiliate marketing agreements with retailers and wholesalers determined to offer the lowest price to consumers, you’re empowering Google to increase tolls on the roads it controls. Then take a moment to check out our Biznology Jumpstart Workshop: On-site Search Marketing Training.

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Getting ready for mobile customers, search, and business

Biznology

Finally, compare prices. Then take a moment to check out our Biznology Jumpstart Workshop: On-site Search Marketing Training. If you’re planning to redesign or relaunch in 6-12 months, go ahead and put up a quick standalone site for now. But if expect your site to stick around for a while, responsive probably makes more sense.

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Mobile will disrupt your industry: 3 ways to protect your business

Biznology

While you’re no doubt aware of the showrooming phenomenon, where consumers check prices on their phones while cruising local shops and big-box retailers’ aisles—which, to be fair, may provide greater benefits than threats —mobile enables disruption across a whole array of industries. Interested in learning more?

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How even social media & social selling experts are getting LinkedIn wrong – Part 1

Biznology

When you have a high-priced solution with a complex sales process that requires strong relationships, you better be sure you’re focusing on specific audiences and that you are relevant. Rifles trump shotguns in this case! Notice that this is the same old information, just written by another author. They want relationships first.