Customer Experience Matrix

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Provenir Adds Social Listening to Customer Decisions: Another Customer Data Platform

Customer Experience Matrix

Pricing for Provenir’s social listening product is based on the size of the customer database. Starting price can be as a low as several thousand dollars per month. The system has been connected with email, Web content management, call centers, campaign management, text messaging, and other execution platforms.

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Matching Marketing Technology to Business Strategy: A Starting Framework

Customer Experience Matrix

Here’s an example of the framework for an online retailer trying to compete with Amazon by offering customers even lower prices. Click here for more info and early bird pricing. ** You do know I make my living by helping companies define their marketing technology requirements and select tools, right? Well, maybe not every company.

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Alterian Pushes Into Social Media Management with Techrigy Acquisition

Customer Experience Matrix

message boards/forums (such as LinkedIn discussions), wikis (such as Wikipedia ), video and photo sharing sites ( Flickr , YouTube ), and some mainstream media blogs ( The New York Times , Wall Street Journa l). Current pricing for Techrigy starts at $600 per month for 20,000 stored search results.

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QlikView Scripts Are Powerful, Not Sexy

Customer Experience Matrix

I was going to label QlikView scripting as a “procedural” language and contrast it with VBScript as an “object-oriented” language, but a quick bit of Wikipedia research suggests those may not be quite the right labels. Although I don’t think QlikView is threatened from that direction, the analogy is worth considering.

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