Sana Commerce

SEPTEMBER 1, 2023

Having an effective e-commerce pricing strategy is one of many key differentiators between B2C and B2B web stores. The reason is simple: While a B2C pricing strategy is usually built on impulse purchasing, B2B web stores need to think more strategically about the way they sell their goods. What are pricing strategies in B2B e-commerce?

Pricing 52

Pricing Price Conversion Webinar Metrics 52

TrustRadius Marketing

MAY 2, 2022

If you’re a startup or small business you should also see our free VoIP pricing article. Talkdesk Pricing Model. You should go into the consultation thinking of their price plans as estimates, just in case. The Experience Clouds plan has all Elite features, but there is no upfront pricing offered. Webex Pricing Model .

Pricing 52

Pricing Price Enterprise Management Work Management 52

Webbiquity

AUGUST 18, 2020

Online gatherings are no longer limited to team meetings and webinars using same old video calling tools. As noted previously in this list of top webinar tools, what separates compelling must-attend events from ho-hum gatherings is the quality of the content, promotion, presenters, and—increasingly—the underlying technology platform.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Hubspot

APRIL 13, 2021

Initially launched in the 1990s, webinar caché once relied heavily on live events. In 2020 however, we saw the webinar space pivot towards the on-demand space. While not as flashy as their live counterparts, evergreen webinars have proven to be the tortoise to live webinar’s hare: slow and steady sees the highest ROI.

Work Management 97

Work Management Webinar Metrics Marketing Management Software 97

Envy

NOVEMBER 18, 2019

Webinars are among the most effective marketing tools around for B2B but that doesn’t mean that they are easy to plan, set up or execute. There are dozens of different webinar platforms, and it can be tricky for marketers to decide which one is best for their needs. A successful webinar can never stand alone.

Webinar Metrics 94

Webinar Metrics B2B Thought Leadership Broadcasting Work Management 94

Predictive Response

MAY 17, 2022

In the current environment, online events have become the norm, and even with people getting back into real venues, conducting webinars on Zoom remains an effective strategy for reaching a bigger audience. Not all webinars are free, however, so presenters need a payment platform with a seamless Zoom integration.

Webinar Metrics 52

Webinar Metrics Pricing Price CRM 52

Hubspot

APRIL 13, 2021

If you’re looking to attract highly engaged leads, interact with your audience, get real-time feedback, and capitalize on exciting guest speakers, the live webinar format is for you. In a blind test run by the team at Business2Community it was discovered that a live webinar not only got 2.3x The Best Live Webinar Software.

Webinar Metrics 87

Webinar Metrics Enterprise Management Budget Programs Work Management 87

Optinmonster

AUGUST 13, 2021

This list will give you features, pricing, and what you can expect when you switch over from ActiveCampaign. That said, there’s plenty of competition on the market where you may find better deals and more value for your money. We’ve compared ActiveCampaign with the best alternatives available. Reliable support team. Sendinblue.

Small Business Marketing 69

Small Business Marketing Pricing Price Features 69

Marketing Craftmanship

NOVEMBER 22, 2023

Bluntly, they fear that if the firm they select fails, then they will pay a price. What’s the price they can pay? Prospects will always be more concerned with the career-related risks involved in hiring any outside resource.

B2B 130

B2B Webinar Metrics Marketing Management Pricing 130

SpotMe Blog

JULY 27, 2021

You already know that webinars are among the greatest ways to reach and educate your target audience. Webinars and online events are definitely worth the effort even though measuring their success can sometimes be tricky because it can take many points of contact to close a sale. How to Evaluate the Success of Your Webinars.

Webinar Metrics 94

Webinar Metrics Paid Content ROI Sales Qualified Leads 94

TrustRadius Marketing

APRIL 13, 2022

The price will fluctuate depending on which social media platforms you need to reach your target audience. Agencies can also price services separately within your monthly bill when it’s a series of services not a subscription. These subscriptions are generally priced monthly and can range from $0 a month to $800 a month.

Paid Content 52

Paid Content Social Media Pricing Price 52

thePoint

FEBRUARY 27, 2020

One conversation that catches my attention with B2B marketers is the “why don’t we just host and promote our own webinars instead of spending all those dollars with media companies?” That’s a great question and the answer is based on a clear understanding of what a webinar “is” and “what media companies sell.”. Anatomy of a webinar.

Webinar Metrics 52

Webinar Metrics Buy Ad Building Co-Registration 52

Litmus

NOVEMBER 23, 2021

To get a better idea of how email marketers can prepare for the new year, we spoke with experts Bruce Swann (Principal Product Marketing Manager at Adobe) and Cliff Mcgowen (Director of Marketing Operations at Nationwide), as well as our very own Jaina Mistry (Senior Email Marketing Manager at Litmus) and Cynthia Price (VP of Marketing at Litmus).

Webinar Metrics 82

Webinar Metrics Planning Privacy Protection Best Practices 82

Convince & Convert

APRIL 25, 2016

Following up on last week’s post covering my most important lessons for attracting your webinar audience , let’s now pivot and focus on how to keep them engaged once they show up live as an attendee at your webinar. Now let’s get into more specifics on how you can keep your audience engaged once they show up for your webinar.

Webinar Metrics 96

Webinar Metrics Case Studies Case Study Tips 96

Litmus

MARCH 15, 2021

In our latest webinar, the Litmus team walked through the new, unified workflow and tools in Litmus to show customers how to build better campaigns, faster. Some features are exclusive to certain plans, though, so head over to our pricing page to see which option fits your needs. Additional resources. Looking to dig in? Video Overview.

Webinar Metrics 58

Webinar Metrics Banners Opt-out Opt-in 58

Parse.ly

OCTOBER 7, 2021

Here are a few of the highlights from our webinar discussing the challenge of measuring content ROI and proving the impact of your content marketing teams’ work : How do you expect your marketing budget to shift next year? People really align around simplicity in how they do their work.” about how we can help.

Top of Funnel 90

Top of Funnel Budget Programs Webinar Metrics ROI 90

Content4Demand

AUGUST 27, 2019

In a recent Buyer Insights and Intelligence webinar, Jack Wildt of ON24 discussed the value of declared data and how marketers can use webinars to capture it at scale and better arm sales reps for conversations. Leveraging Webinars to Capture Declared Data at Scale. Understanding the Three Ds of Data.

Webinar Metrics 53

Webinar Metrics Lead Ranking Marketing & Strategy Marketing Qualified Leads 53

Litmus

FEBRUARY 10, 2020

In this webinar, we walked through the new Litmus and provided hands-on advice on how to transition your team. Didn’t have a chance to watch the webinar live? Are you looking for the webinar slides? A big thank you to everyone who chimed in during the webinar with a question! Don’t worry. You can download them here.

Webinar Metrics 58

Webinar Metrics Enterprise Management Aggregators Work Management 58

Golden Spiral

JANUARY 4, 2019

Are webinars on your B2B tech marketing priority list? Webinars were reported as one of the top revenue drivers for B2B marketers, with 75% of sales and marketing professionals agreeing that webinars are one of the best ways to generate high-quality leads (only closely behind trade shows ). Purchase a Webinar Hosting Platform.

Webinar Metrics 54

Webinar Metrics Top of Funnel Marketing Automation Services Advertising Funnels 54

SnapApp

JULY 13, 2018

Marketers love webinars. Webinars sound like the gold-standard content marketing win — your audience gets free training and substantial value, and you’re getting hundreds of new prospects and a thought leadership platform. Why aren’t webinars working today? Anyone who has ever registered for a webinar is familiar.

Webinar Metrics 59

Webinar Metrics B2B Thought Leadership Thought Leadership Content 59

Webbiquity

JANUARY 19, 2023

This is typically done through content marketing such as white papers, webinars, and long-form articles that will educate potential buyers about the product or service they offer. In contrast, consumers are generally more price sensitive; they will often compare prices across different brands or retailers and look for the best deal.

Work Management 217

Work Management Marketing Management B2B Marketing B2B 217

Heinz Marketing

NOVEMBER 19, 2023

Or maybe you’ve invested in a specific webinar tool. Recently, we’ve also been using StreamYard’s webinar feature called “On-Air Webinars”. Recently, we’ve also been using StreamYard’s webinar feature called “On-Air Webinars”. What I love most about the webinar feature is how simple and intuitive it is to use.

Webinar Metrics 67

Webinar Metrics Youtube Linkedin Work Management 67

Zoominfo

JUNE 2, 2021

“You can craft tailored messaging and content that’s going to resonate and help you connect with folks,” Sophia Chang, product marketing manager at ZoomInfo, said during a recent webinar, “Leveraging Real-Time Intent and Signals as a Secret Weapon.”. Figure 1 : Real-time buying signals can boost various sales and marketing activities.

Buy 246

Buy Zoominfo Work Management Marketing Management 246

Martech

NOVEMBER 21, 2023

More frequently than not, B2B buyers are vetting sellers based not only on product specifications, pricing and other traditional factors but on the digital experiences they deliver. Click here to view more MarTech webinars. Failing to adapt to these rising customer expectations can be costly.

Trends 92

Trends Customer Satisfaction Digital Transformation B2B 92

Leadspace

JULY 22, 2019

If another business offers a higher quality of service but at an increased price, you can highlight your low prices. Revolutionize Your Data Use with This Webinar. Thank you for your interest in our webinar. Click here to watch the webinar: Revolutionize the Way You Use Data today!

Webinar Metrics 48

Webinar Metrics Marketing Automation Services Allocation Analysis 48

Sprout Social

SEPTEMBER 2, 2022

Additional resource: Webinar: Supercharge your marketing strategy with social. Leveraging Social Media and Your Leadership Team During a Crisis (Sprout Social-sponsored webinar). Type: Webinar. Price (at the time of writing): $24.99. Price (at the time of writing): Free with trial, then $49/month. Level: Beginner.

Social Media 116

Social Media Training Course Resources 116

Webbiquity

NOVEMBER 28, 2023

The marketing team may generate leads with an enticing webinar, but if their sales reps aren’t briefed properly, they might approach prospects without context. Now, tailored demos or deep-dive webinars come into play. Pricing structures, after-sales support, or even company reputation become focal.

B2B Sales 180

B2B Sales Webinar Metrics B2B Peer-to-peer 180

Porch Group Media

JULY 21, 2020

Customers no longer base their loyalty on price or product. In this 30-minute webinar, V12 explores how to blend data and technology to create highly personalized customer experiences. Instead, they stay loyal to companies based on the experience they receive.

Webinar Metrics 52

Webinar Metrics Demand Ad Building Trigger Marketing 52

Martech

NOVEMBER 28, 2023

More frequently than not, B2B commerce buyers are vetting sellers based not only on product specifications, pricing, and other traditional factors but also on the digital experiences they deliver. Click here to view more MarTech webinars. Failing to adapt to these rising customer expectations can be costly.

Trends 85

Trends Customer Satisfaction Digital Transformation Pricing 85

The Effective Marketer

FEBRUARY 7, 2011

The report goes a bit further and also tells us that 52% of all registrations occur within 10 days before a scheduled webinar and 15% registering on the day of the webcast. I personally think these numbers are high, but it depends heavily on the webinar platform you’re using. senior management when your results are being questioned.

Webinar Metrics 100

Webinar Metrics Webcast Marketing Automation Services Sales Qualified Leads 100

Bannerflow

MAY 27, 2019

These are the key conclusions reached in Bannerflow’s recent webinar with Martech: The future of display advertising: New marketing strategies to boost results. For example, ads that feature automatically updated prices, products or schedules, are all great ways of getting started. This means ad creatives with dynamic data.

Advertising Agencies 65

Advertising Agencies Display Webinar Metrics Advertisements 65

ScanmarQED

MARCH 2, 2021

They look at how advertising drives KPIs such as brand health, customer retention, price sensitivity, and app usage. We often assume the main benefit of marketing is generating new business. However, many financial services companies need to advertise to maintain market share.

Marketing Mix 52

Marketing Mix Webinar Metrics Service Marketing & Strategy 52

Zoominfo

JANUARY 26, 2021

Figure 1 : Zoom, Go-To-Webinar, and Webex saw significant growth due to work-from-home demands. For example, as of December 2020, the median house price in Boston was $749,000, according to Realtor.com. which listed its median home price at $322,800 — 57% less. Source: ZoomInfo. Compare that to Charlotte, N.C.,

Zoominfo 246

Zoominfo Budget Programs Gartner Pricing 246

Act-On

APRIL 10, 2024

Senior manager visited your pricing page, downloaded a product comparison sheet, and watched a video demo? She entered our funnel through a partner, visited our homepage and about page, downloaded a guide to implementing automation software, and signed up for a webinar about comparing marketing automation providers.

Lead Ranking 164

Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 164

Leadspace

SEPTEMBER 18, 2019

For example, you can improve your website design, the language in your marketing copy, and the pricing. If your target customers are upper-class citizens earning six figures, then you want your price point to show you’re a high-end product. This is because low prices are commonly associated with poor-quality products and services.

Segmentation 62

Segmentation Webinar Metrics Psychographics Ideal Customer Profiles 62

B2B Marketing Directions

APRIL 7, 2024

Real estate professionals know curb appeal plays a big role in determining how quickly a house will sell and what the selling price will be. If I attend a webinar hosted by your company and find the content to be poor, I'll be inclined to think the other content produced by your company probably isn't very good.

Content Marketing 70

Content Marketing Content Ethics Impressions 70

Sharpspring

AUGUST 4, 2017

for a webinar where he explained the benefits of narrowing down your service offering. In this webinar, he explained that when you let clients pick and choose from a long menu of services, you won’t get the maximum value out of each relationship, and you’ll end up spreading your agency too thin.

Webinar Metrics 45

Webinar Metrics Ad Agencies Pricing Price 45