Paul Gillin

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Five Lessons From the Web 2.0 Summit

Paul Gillin

and Twitter. Rather, the plunging price of flat-panel displays will make PCs more of a dashboard for a user’s business and entertainment needs. and Twitter. Rather, the plunging price of flat-panel displays will make PCs more of a dashboard for a user’s business and entertainment needs. <strong>1. . <p

Web 2.0 50
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Social Marketing Wisdom From a True Practitioner

Paul Gillin

This book is worth its cover price for chapter 4 alone. –Nearly 100% of interactions around content posted to Facebook and Twitter occurs during the first 10 days, but only 34% of interactions around YouTube and WordPress content happens during that time.

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An Intelligent Approach to Influence Measurement

Paul Gillin

Here’s how it might work: A user could search Twitter for people who have engaged directly with a brand more than twice over the last month, have mentioned the brand more than five times and have more than a specified number of followers. But YouTube, Tumblr, WordPress and many other sources are pumped through its firehose.

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B2B Blogging Gets Publishing Discipline

Paul Gillin

Blogs may be declining in importance in the consumer realm as Facebook and Twitter grow in popularity, but they are still the most valued social platforms for B2B marketers as evidenced by recent research (see p. 27 of the PDF). It’s clear to me that the best B2B companies are taking their blogging to the next level.

BtoB 50
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As Business Goes Social, CIOs Sit on Sidelines

Paul Gillin

I entered the room late, but figured I could quickly catch up on the proceedings by checking the Twitter stream of attendees. A large percentage of them are still actively blocking employee access to sites like Facebook and YouTube. To my surprise, not a single tweet had been logged during the past hour.