Customer Experience Matrix

JULY 10, 2013

This includes detailed research into keyword rankings for the client and competitors, analysis of Web pages for features that improve search ranks, an inbound link manager, and a Twitter client to publish posts and embed trackable URLs that measure campaign results. Distributed marketing also has its own pricing.

Demand Generation Agencies 120

Demand Generation Agencies Marketing Automation Services Paid Search Agency Small Business Marketing 120

Customer Experience Matrix

DECEMBER 1, 2014

Available data includes basics (address, phone, industry, company size, revenue, contact name), Web activity (presence of a Web site, Facebook and Twitter accounts, use of daily deals and check ins, and average review ratings), and technologies used. Pricing starts at $15,000 per year for small enterprises.

High Quality Lead 120

High Quality Lead Small Business Marketing Ideal Customer Profiles Lead Ranking 120

Customer Experience Matrix

MARCH 9, 2011

At $500 per month with no annual contract, it’s priced to make it easy to get started with marketing automation. Pricing of Act-On starts at $500 per month, which is low for a mid-tier marketing automation product although it's limited to 5,000 contacts. No long-term contract is required and a 14 day free trial is available.

Act-On 120

Act-On Marketing Automation Services Work Management Marketing Management 120

Customer Experience Matrix

DECEMBER 19, 2011

managing awards, and API-level integration to pull profile data ( LinkedIn ), record completed challenges ( Quora , Twitter , Facebook , LinkedIn) and announce completed challenges ( Salesforce.com Chatter). Pricing is free up to 20 active advocates, and then starts at $500 per month, growing at roughly $20 per advocate per month.

Work Management 120

Work Management Peer-to-peer Marketing Management Planning 120

Customer Experience Matrix

NOVEMBER 17, 2010

As one of their competitors snippily commented on Twitter, "Does that make the total $50M or $60M? Certainly Marketo could be acquired by one of those companies but I don't think the price would be high enough to make the VCs happy. So.our friends at Marketo announced today that they've received another $25 million in venture funding.

Marketo 120

Marketo Demand Generation Lead Ranking Marketing Automation 120

Customer Experience Matrix

MARCH 13, 2014

It provides unified access to digital and offline data, automated predictive modeling, cookie-free Web behavior tracking through an alliance with Celebrus , user-defined response measures, posting of Twitter comments to customer profiles, and “extended” data tables that draw from multiple sources. responsive design").

Enterprise Management 120

Enterprise Management Marketing Automation Services Resource Management Marketing Management 120

Customer Experience Matrix

AUGUST 29, 2013

LeadSpace, like the other vendors, scans Web sites, blogs, Twitter feeds, LinkedIn profiles, job hunting sites, and other sources to build a picture of a company’s business, managers, technologies, and similar attributes. Here’s what I found. Of course, every vendor argues it does this better than anyone else.

Lead Ranking 120

Lead Ranking Lead Scoring Marketing Automation Services Ideal Customer Profiles 120

Customer Experience Matrix

JULY 16, 2009

This isn’t about making it easy to react to comments on Twitter , add friends on Facebook , or research prospects on LinkedIn , which is how most marketing automation vendors are approaching social media. microblogs (Twitter, Friendfeed , etc.), Current pricing for Techrigy starts at $600 per month for 20,000 stored search results.

Marketing Management 120

Marketing Management Acquisitions Social Media Marketing Automation Services 120

Customer Experience Matrix

FEBRUARY 4, 2009

My new obsession with Twitter (follow me as @draab) has led to several messages from people who seemed to have trouble choosing between Eloqua and Marketo. Here are some alternatives that will come in at or below Marketo’s published starting price of $2,400 per month (or $1,500 for their “Lite” version). (To Just kidding.or

Demand Generation 120

Demand Generation Cost Marketing Management Demand 120

Customer Experience Matrix

JUNE 19, 2015

The core features of B2B marketing automation have been well understood for nearly ten years and prices have been dropping steadily for about the same time. But pricing will remain well below standard marketing automation products. The only real question about free, open source marketing automation from Mautic is what took so long.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Work Management Automation 120

Customer Experience Matrix

SEPTEMBER 17, 2009

Apparently (and I’m taking Acxiom’s word on this), this data is publicly available from most social networks ( Twitter , Facebook , MySpace , LinkedIn , Plaxo and some more specialized ones) once you know someone’s email address. Pricing for a basic campaign could start at around $25,000.

Social Media 120

Social Media Segmentation Marketing Management Media 120

Customer Experience Matrix

JULY 3, 2013

Venntive’s pricing model – starting at $25 per month for up to 1,000 contacts, with unlimited email – also fits a small organization without a big prospect list, since it would pay about that amount for basic email and Web hosting. They also have simple finances and simple Web sites. The Web site builder is much more robust.

Small Business Marketing 120

Small Business Marketing Marketing Automation Services Communities Lead Ranking 120

Customer Experience Matrix

DECEMBER 14, 2009

Another key feature is that Spredfast supports multiple “voices” of actual or constructed individuals, each having accounts in multiple channels ( Facebook , Twitter , blogs, etc.). Pricing is based on the number of campaigns, not users, so large organizations can incorporate as many people as needed. As the bit.ly

Social Media 120

Social Media Paid Content Enterprise Management Work Management 120

Customer Experience Matrix

AUGUST 21, 2009

Neither group has meaningfully integrated social media monitoring and interactions beyond making it easy to share posts to Twitter and Facebook , although Alterian ’s Techrigy acquisition (see my related blog post ) and Pedowitz Group ’s Sweet Suite (see yesterday's post ) are steps in that direction.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Marketing Management Paid Search Agency 120

Customer Experience Matrix

JANUARY 5, 2010

Marketo added features to capture Twitter posts and Helpstream customer support interactions within a lead’s activity history. This contrasts with traditional demand generation pricing on database size and/or activity volume, but is the way sales automation systems like Salesforce.com are usually sold. Sales access.

Marketing Automation Services 120

Marketing Automation Services Manticore Market2Lead Marketing Automation 120

Customer Experience Matrix

NOVEMBER 4, 2010

Customer fit is based on static attributes such as title while activity score is based on events such as email opens or Twitter posts. Pricing is relatively modest – starting at just under $1,700 per month for up to 50,000 contacts – so larger firms may be able to use both Right On and a conventional marketing automation product.

Salesforce.com 120

Salesforce.com Lead Scoring Lead Ranking Marketing Automation Services 120

Customer Experience Matrix

APRIL 1, 2009

blog, Facebook , Twitter posts) but are considering trying to find degrees of separation in social networks like Linked In. Pricing for Professional depends on volume and starts around $200-$300 per month. DemandBase plans to continue adding value, possibly by pushing automated messages to selected visitors.

DemandBase 120

DemandBase Lead Scoring Lead Ranking Jigsaw 120

Customer Experience Matrix

JANUARY 31, 2010

Marketing Studio offers a blog engine tailored to corporate needs: managers can review and approve posts; the system can automatically notify Twitter , LinkedIn and Facebook of new post; and each blog topic is assigned a different URL, which helps with search engine rank. System scope also extends to inbound marketing.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

Customer Experience Matrix

JULY 30, 2009

The social media features also make it easy to comment on the articles and to measure the reach of the company’s own blogs, Twitter, Facebook and YouTube posts. Other features include automated Web scans to identify changes in keyword rankings and relevant social media articles.

Small Business Marketing 120

Small Business Marketing Bundling Work Management Paid Search Agency 120

Customer Experience Matrix

FEBRUARY 16, 2019

Segments can be shared with external systems, including Facebook, Google, and Twitter advertising products. One feature that marks Strike as a next-generation CDP is pricing. Stride pricing is based on number of customer profiles and can be as low as $50,000 per year for a company with under 100,000 contacts.

Ideal Customer Profiles 120

Ideal Customer Profiles Generation Ad Frequency Segmentation 120

Customer Experience Matrix

JANUARY 24, 2015

Pricing starts at $99 per month for one user and 2,500 contacts and reaches $199 per month for three users and 10,000 contacts. With a $500 per month starting price, it is targeted at small to mid-size businesses but not at the most tiny. Pricing is modest: a blog post costs $50 with five day turnaround.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Paid Search Agency Marketing Report 120

Customer Experience Matrix

JANUARY 31, 2014

The system supports email, print, SMS, Twitter, and voice messages, typically delivered via integration with third party systems. Pricing is based on the number of contacts and messages sent; it starts at $500 per month for corporate users with up to 10,000 contacts. A more robust 12,500 active contacts costs $615 per month.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Marketing Management Marketing Automation 120

Customer Experience Matrix

JANUARY 28, 2016

It also stores social media handles for Facebook and Twitter, can send messages through those systems, and can create scores based on social media behaviors such as retweets and likes. Pricing of the Real Magnet system is based on number of emails sent. Real Magnet started business in 2000 as an email service provider.

Marketing AI 120

Marketing AI Work Management Campaigns Marketing Management 120

Customer Experience Matrix

SEPTEMBER 27, 2014

There are standard integrations with Twitter, Facebook, and Salesforce.com, as well as a system development kit for integration with mobile apps. BlueConic’s pricing is already data-centric: fees are based on numbers of profile and channels, not interactions or messages.

Enterprise Management 120

Enterprise Management Marketing Management Marketing Automation Services Advertising Channels 120

Customer Experience Matrix

JANUARY 3, 2013

These fill a demand for powerful but moderately-priced options by both marketing services providers and mid-sized companies. Content management includes an editor to create outputs for email, Web, SMS, Twitter, Facebook, FourSquare, LinkedIn and other formats. They will be soon applied to select offers for Web personalization.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Resource Management Work Management 120

Customer Experience Matrix

AUGUST 23, 2009

Probably the most common are products that make it easier to post comments or share links via Facebook , LinkedIn , Twitter and other public forums. The system scans Twitter, Facebook and LinkedIn for mentions and can make automated replies when it finds something. Many demand generation vendors now offer something along those lines.

Marketing Automation Services 120

Marketing Automation Services Social Media Work Management Marketing Management 120

Customer Experience Matrix

MAY 6, 2010

Genoo offers a small-business-oriented Web marketing system at a small-business-friendly price of $199 per month. The commenting system captures a URL, link text and Twitter name in addition to the usual first/last name and email address. Commenters are automatically entered as leads into the Genoo database. Users pay another $8.50

Small Business Marketing 120

Small Business Marketing Marketing Management Planning Paid Search Agency 120

Customer Experience Matrix

JUNE 22, 2014

Users set up “trackers” to listen to social conversations on Twitter (today) and other public channels (soon), based on inclusion and exclusion keywords, date ranges, location, and language. In this context, pricing matters: and at $99 per month for up to 100 actively managed leads, the risk is quite low.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Social Marketing Automation 120

Customer Experience Matrix

APRIL 17, 2013

The company also monitors Twitter, Facebook company pages, Quora, and LinkedIn profiles of people within each sales person’s network. Pricing for Lattice Engines starts at $75,000 per year and grows based on the number of data sources and sales users. Clients specify blogs to follow, which receive similar treatment.

Automation 120

Automation Ideal Customer Profiles Salesforce.com Eloqua 120

Customer Experience Matrix

NOVEMBER 29, 2010

The messages will be sent under the recipient’s own identity in systems including Facebook, MySpace , Twitter , LinkedIn and Digg. Treehouse pricing has changed a bit since my original post, now starting at $749 per month for up to 7,500 contacts in the database. other advanced features.

Features 120

Features Marketing Automation Services Marketing Management Salesforce.com 120

Customer Experience Matrix

JANUARY 29, 2009

I spoke earlier this week with SQLStream , which offers software to execute queries against data streams such as stock market prices, Web logs and credit card transactions. The system can also accept streams of XML data over HTTP, which includes RSS feeds, Twitter posts and other Web sources.

Process 120

Process Work Management Marketing Management Vendors 120

Customer Experience Matrix

APRIL 20, 2011

It can currently post to Facebook, Twitter and Linked In. A basic edition (three users, ten social properties, one conversion goal, one inbox filtering rule) is priced at $149 per month and the advanced edition (five users, unlimited social properties, five goals, ten advanced rules) costs $499 per month. _ *at last count.

Social Media 120

Social Media Media Enterprise Management Marketing Analytics Tools 120

Customer Experience Matrix

JANUARY 27, 2018

So there’s clearly a price to be paid for not using the data you do collect. Similarly, The Verge found that Amazon and Google were significantly better liked and trusted than Facebook or Twitter. Taken together, this suggests that marketers need social channels for scale but can’t rely on them for credibility.

Paid Content 153

Paid Content Paid Search Agency Advertising Agencies Lead Scoring 153