Customer Experience Matrix
OCTOBER 29, 2017
Real-time programs are connected to touchpoints such as Web site. Pricing is based on number of customers, revenue-gain sharing, or both. Starting price is around $300,000 per year and can reach several million dollars. What particularly caught my eye was Flytxt’s ability to integrate context with offer selection.
Customer Experience Matrix
APRIL 13, 2016
This allows ONE to store nearly any kind of data including not just customer attributes and identifiers, but also interaction and purchase details, touchpoint configurations, and product information. The system will automatically replicate the structure of imported data, maintaining relationships between different data elements.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Customer Experience Matrix
JANUARY 6, 2014
BrightInfo provides those by automating the content discovery and classification, running as a service rather than installed software, and pricing based on visitor volume. Pricing is published on the BrightInfo Web site and is free up to 1,000 visitors per month, $89 per month up to 5,000 visitors, and $224 per month up to 15,000 visitors.
Customer Experience Matrix
DECEMBER 13, 2012
Most decision managers assume content is best stored with the touchpoint systems, while SiteCore wants to store most content itself. Pricing starts around $125,000 for an enterprise deployment. I chalk this up to their heritage as a content management vendor.
Customer Experience Matrix
APRIL 15, 2014
It’s true that customers today expect every company to track their interactions and respond intelligently across all touchpoints.† Here’s an example of the framework for an online retailer trying to compete with Amazon by offering customers even lower prices. Business strategies still differ. Some people seem not to realize this.
Customer Experience Matrix
OCTOBER 1, 2014
It''s still far from a complete marketing automation system: there are no multi-step workflows, event triggers, recurring campaigns, behavior tracking, CRM synchronization, touchpoint integration, or transaction database. Direct pricing starts at $50 per month for a bundle including 1,000 emails to V12-provided prospects.
Customer Experience Matrix
FEBRUARY 22, 2011
The larger challenges are rooted in corporate culture and require changes in areas like pricing and sales compensation. They all seem to have adopted the grand vision of integrated marketing automation as a centrally-managed, analytically-driven process to coordinate customer contacts across all touchpoints. But those can be solved.
Expert insights. Personalized for you.
212 
Let's personalize your content