Customer Experience Matrix

JULY 10, 2013

Moving towards the middle of the funnel, Optify offers reasonably powerful email and landing page builders, based on templates or HTML. Distributed marketing also has its own pricing. Landing pages can be attached to an auto-responder email, while standard fields on forms are automatically mapped to Salesforce.com.

Demand Generation Agencies 120

Demand Generation Agencies Marketing Automation Services Paid Search Agency Small Business Marketing 120

Customer Experience Matrix

JULY 3, 2013

Venntive’s pricing model – starting at $25 per month for up to 1,000 contacts, with unlimited email – also fits a small organization without a big prospect list, since it would pay about that amount for basic email and Web hosting. They also have simple finances and simple Web sites. Completed email can be previewed and spam scored.

Small Business Marketing 120

Small Business Marketing Marketing Automation Services Communities Lead Ranking 120

Customer Experience Matrix

OCTOBER 19, 2010

Of the three classic competitive strategies – low price, great service and innovative products – there are plenty of low price options and leading vendors work aggressively to help their clients succeed. Alsa also provides prebuilt templates for standard campaign workflows.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Automation Marketing Management 120

Customer Experience Matrix

OCTOBER 29, 2015

The interface lets users set up the flows, rules, and actions without writing programming code or scripts, usually by completing templates made up of forms with drop-down lists of possible answers. Pricing of Openprise is based on data volume processed, not number of records. Users can run 50 MB per month without charge.

Work Management 120

Work Management Marketing Management Marketing Automation Services Lead Ranking 120

Customer Experience Matrix

OCTOBER 1, 2014

For email campaigns, the system also lets users create emails based on templates, from uploaded HTML, or from scratch using a graphical page builder. Direct pricing starts at $50 per month for a bundle including 1,000 emails to V12-provided prospects. Users can send test emails and include seed names.

Cost Per Thousand 120

Cost Per Thousand Marketing Automation Services Campaigns Ad Frequency 120

Customer Experience Matrix

FEBRUARY 26, 2012

These are then pulled into promotion templates as needed, meaning that much localization is fully automatic. In all cases, the campaigns are set up by central marketers as templates that determine which elements, if any, the local marketers can change. Pricing is based on the number of local marketers who use the system.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Advertising Agencies Work Management 120

Customer Experience Matrix

MARCH 9, 2011

At $500 per month with no annual contract, it’s priced to make it easy to get started with marketing automation. Pricing of Act-On starts at $500 per month, which is low for a mid-tier marketing automation product although it's limited to 5,000 contacts. No long-term contract is required and a 14 day free trial is available.

Act-On 120

Act-On Marketing Automation Services Work Management Marketing Management 120

Customer Experience Matrix

SEPTEMBER 7, 2010

Nor is pricing based on AdWords-style bidding: clients pay a fixed fee ranging from $10 to $30 per name depending on the level (senior executives cost more than department managers). Define the email to send, starting either with vendor-provided templates or by uploading a client's own template.

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Work Management Adwords 120

Customer Experience Matrix

DECEMBER 4, 2012

conditional logic) within templates; drawing personalization variables from user, partner, contact, and other tables; and providing precise control over which content attributes can be edited by a salesperson or other end-user. But MindMatrix is correct in saying that they’re not part of mainstream B2B marketing automation.

Marketing Automation Services 120

Marketing Automation Services Paid Search Agency Marketing Automation Advertising Agencies 120

Customer Experience Matrix

AUGUST 20, 2012

Most of these features are still relatively rare, although the group average is raised by two relatively common items (templates that automatically copy changes into existing assets and reports on asset usage by campaign). If there’s a pattern here, it’s that these are fundamental aspects of system design and business models.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Vendors Marketing Report 120

Customer Experience Matrix

JULY 20, 2009

These functions, plus supporting features for database management, content management, sales system synchronization, and reporting, form a basic template for measuring demand generation software. Adding these items to an evaluation template is not especially difficult. Information can come from sources beyond the lead itself.

Active Conversion 120

Active Conversion Lead Scoring Lead Ranking Lead Management 120

Customer Experience Matrix

APRIL 5, 2009

In a third stage, variety diminishes as widely successful approaches become templates for standard configurations. The base price includes a separate IP address. The system includes a resource library for both internal assets (templates, emails, Web forms, etc.) Pricing of True Influence is also designed for on simplicity.

Demand Generation 120

Demand Generation Digital Asset Management Demand Marketing Management 120

Customer Experience Matrix

APRIL 26, 2011

For this, the company has integrated with Cloud2You , a Salesforce.com App Exchange partner that loads selected records directly into templates to produce personalized mailing pieces. Pricing of MakesBridge is based on the modules used, number of users, email volume, and number of leads in the database.

Small Business Marketing 120

Small Business Marketing Work Management Features Marketing Management 120

Customer Experience Matrix

FEBRUARY 14, 2011

I did find the implementation rather basic: users must write rules in a scripting language and the content is embedded in the email templates rather than read from a shared library. ClickDimensions pricing ranges from $4,000 to $12,000 per year based on email volume.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation CRM Work Management 120

Customer Experience Matrix

MARCH 23, 2011

This may seem underwhelming: Infusionsoft has simply added campaign templates, which higher-end marketing automation systems have offered for years. But that has more to do with pricing and sales models than the products themselves. Infusionsoft’s move towards campaign templates and visual flows is a big step in this direction.

Work Management 120

Work Management Marketing Automation Services Marketing Management Marketing & Strategy 120

Customer Experience Matrix

JULY 21, 2009

The flash show when you enter the company’s Web site could easily be mistaken for a demand generation product – it lists campaign workflow, list segmentation, email templates, Salesforce.com integration and dynamic reporting. Jesubi is offered as a service, with pricing starting at $100 per user per month.

Efficiency 120

Efficiency Marketing Automation Services Work Management Marketing Management 120

Customer Experience Matrix

MARCH 18, 2009

It provides a pretty typical email builder, with a graphical editor that lets users modify HTML templates and insert personalization variables. So far as I’m concerned, it should be provided by every vendor as part of their base price. MarketingView is no exception. Treehouse Interactive products are offered as subscription services.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Demand Enterprise Management 120

Customer Experience Matrix

OCTOBER 22, 2009

The email features cover all the basic requirements: template-driven personalized messages, universal and campaign-level exclusion rules, and both static and dynamic list definitions. The lowest-priced full version costs $1,500 per month and includes up to 25,000 names, 75 users, and 125,000 monthly emails.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

MAY 28, 2008

This code was embedded in a process template that included the rest of the process (restructuring the data and exposing it). The price seems reasonable, given the productivity benefits that Denodo should provide: $27,000 to $150,000 per CPU based on the number of data sources and other application details.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

JANUARY 3, 2007

A serious marketing mix model considers competitive activities, product pricing, retail distribution and in-store promotion. But marketing mix models do provide a useful template for making a sophisticated analytical tool part of high-level decision-making. This is why it’s called a marketing mix model and not a media mix model.)

Marketing Mix 120

Marketing Mix Marketing Management Advertising Agencies Allocation 120

Customer Experience Matrix

SEPTEMBER 1, 2009

The system already has an email authoring tool, which includes a graphical editor and works from user-defined templates. Pricing is also aimed at small businesses. I wouldn’t be surprised to see Net-Results add a form builder fairly soon, although they didn’t say they were planning to.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Small Business Marketing Marketing Automation Services 120

Customer Experience Matrix

OCTOBER 7, 2018

A complete RFP would have additional questions such as vendor background and pricing. But these are pretty much the same for all companies so they can be part of a standard template. List of CDP requirements, which is easily be transformed into an RFP. And even some goal information is implicit in the use cases selected.

RFP 266

RFP Generation Vendors Ad Building 266

Customer Experience Matrix

MAY 5, 2023

My template is the transition from steam to electric power in factories. There’s probably more room for creativity in developing the products themselves and constructing a superior experience that extends beyond the product to the full package including pricing, service, and support.

Enterprise Management 177

Enterprise Management Work Management Marketing Management Copywriting 177

Customer Experience Matrix

SEPTEMBER 25, 2020

They can also create personalized email templates for privacy-related messages such as responses to access requests or requests to verify a requestor’s email address. Pricing for Skypoint starts with a free version limited mostly to the privacy center, consent manager, and data access requests.

Work Management 136

Work Management Marketing Management Marketing Automation Services Privacy 136

Customer Experience Matrix

JANUARY 28, 2016

But its flagship feature is letting marketers create sophisticated, multi-step campaigns by answering handful of questions in a template. Of course, many marketing automation systems use templates as part of their campaign set-up. What sets Real Magnet apart is the entire set-up is done through the templates.

Marketing AI 120

Marketing AI Work Management Campaigns Marketing Management 120

Customer Experience Matrix

NOVEMBER 11, 2020

Privacy officers can also use the system to conduct formal assessments, such as Privacy Impact Assessments, by answering questions in a system-provided template. Pricing is based on the number of users and starts around $25,000 per year.

Privacy 136

Privacy Paid Search Agency Companies Analysis 136

Customer Experience Matrix

JANUARY 24, 2015

It creates email templates with personalization and embedded links but no dynamic content. Pricing starts at $99 per month for one user and 2,500 contacts and reaches $199 per month for three users and 10,000 contacts. With a $500 per month starting price, it is targeted at small to mid-size businesses but not at the most tiny.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Paid Search Agency Marketing Report 120

Customer Experience Matrix

JULY 14, 2017

Content builders let users create templates for email, display ads, push messages, and SMS messages. Templates can include personalized offers based on predictive models or recommendations. Customers are tested against the treatment conditions in sequence and assigned to the first treatment they match.

Features 120

Features Enterprise Management SMS Multi-Channel 120

Customer Experience Matrix

MAY 7, 2021

Seers also offers a large number of interactive templates, assessments, and policy generators. The privacy impact assessment module is priced at $46.99 These lead users through processes including data privacy impact assessment (DPIA), privacy policy creation, and GDPR compliance assessment. one-time fee.

Enterprise Management 136

Enterprise Management Marketing Management Privacy Privacy Policies 136

Customer Experience Matrix

JANUARY 3, 2017

The system is exceptionally good at capturing the frequently-changing elements peculiar to the travel industry, including location (current and destination), weather (at the current and destination location), prices, available products (e.g. Pricing is based on number of active customers or transactions. office in 2014.

Ideal Customer Profiles 0

Ideal Customer Profiles Paid Search Agency Classified Ads Rules 0

Customer Experience Matrix

DECEMBER 26, 2014

The most impressive feature is an outsourced content creation service, which lets marketers build an online creative brief for a particular item and then send it to a network of writers who agree to produce it for a fixed price in a few days. The system also tracks consumption by individuals using cookies and by companies based on IP address.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Automation Marketing Management 120

Customer Experience Matrix

JANUARY 31, 2014

MindFire provides prebuilt templates for common marketing programs, to further assist clients who need help using the system. Pricing is based on the number of contacts and messages sent; it starts at $500 per month for corporate users with up to 10,000 contacts. A more robust 12,500 active contacts costs $615 per month.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Marketing Management Marketing Automation 120

Customer Experience Matrix

JANUARY 3, 2013

These fill a demand for powerful but moderately-priced options by both marketing services providers and mid-sized companies. Users can build shared templates that are later modified for individual projects. Pricing for RedPoint is based on a combination of deployment services, software licenses, and hosting fees.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Resource Management Work Management 120

Customer Experience Matrix

MAY 6, 2010

Genoo offers a small-business-oriented Web marketing system at a small-business-friendly price of $199 per month. Pages can be built with Genoo’s free standard design templates or clients can pay Genoo $500 for a custom template. Users pay another $8.50 per thousand for emails sent, which won't add much to most clients' bills.

Small Business Marketing 120

Small Business Marketing Marketing Management Planning Paid Search Agency 120

Customer Experience Matrix

FEBRUARY 16, 2017

These are built with templates that let users specify the channel (email, push, or SMS) and delivery type (once, recurring, continuous, or event triggered). Pricing is based on volume and can range from $1,000 per month to $10,000 or more. Segment exports and API access are what qualify Zaius as a CPD.

Top of Funnel 168

Top of Funnel Marketing Automation Services Ideal Customer Profiles Enterprise Management 168

Customer Experience Matrix

MARCH 2, 2010

One key is preparation – the on-site sessions are preceded by extensive information gathering and technical groundwork, guided by Eloqua templates. The price of SmartStart varies from $4,000 to $19,000 depending on the version of Eloqua and type of CRM integration. Pricing rules have also been vastly simplified.

Eloqua 120

Eloqua Work Management Marketing Automation Services Marketing Automation 120

Customer Experience Matrix

JULY 28, 2009

Summary: Entiera is a sophisticated consumer marketing automation system, offered as a service and at a lower price than conventional competitors. Thus, Entiera offers all five elements of my consumer marketing automation template. Users can build and reuse standard execution templates for specific destinations.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120