Industrial Marketing Today

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SAL is the Glue that Binds Sales and Marketing in Lead Generation

Industrial Marketing Today

Your needs may very well be satisfied by a simpler manual system made up of a Visitor Identification program (Caller ID for the Internet) and outbound telemarketing to fully qualify your prospects. Then it is likely that you deal with only a handful of leads and not hundreds of them at any given time.

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Marketing Automation vs. Inbound Marketing

Industrial Marketing Today

SaaS (software as a service) systems are greasing the skids: Subscription pricing eliminates the need for big upfront costs and allows marketers to prove ROI quicker. Marketing channels have changed and grown: Marketing automation helps you quickly to easily track, monitor and see the “big picture” by using a unified dashboard.