Martech

MARCH 2, 2023

OpenAI has released APIs for ChatGPT and Whisper (which does speech-to-text conversion) at a price the company says is 10 times cheaper than its existing models. It is also possible they’ve cut prices and are offering a loss-leader to ward off potential competitors. The Whisper large-V2 model is priced at $0.006 per minute.

API 103

API Pricing Price Marketing AI 103

Sword and the Script | B2B

MARCH 26, 2024

Thought leadership brings pricing power The survey found 60% of decision-makers “say that good thought leadership makes them willing to pay a premium to work with that organization.” In other words, companies that develop genuine thought leadership have more pricing power. 43% said it “offers concrete guidance and case studies.”

B2B Thought Leadership 83

B2B Thought Leadership Thought Leadership Studies B2B 83

Martech

APRIL 17, 2023

A majority of online beauty shoppers will wait for lower prices and risk items going out of stock, a new study from D2C ecommerce company ESW finds. But there is also a sizeable number of “super shoppers” who will pay full price to get exclusive items. Seeking lower prices. Why we care. Power shoppers. Super fans.

Pricing 81

Pricing Price eCommerce Studies 81

SendX

JULY 10, 2020

The criteria I will take into consideration are: Pricing Features Integrations Why these three? This is why we will take a look into some of the features, and see what we are buying for the price we are paying. I can only imagine that a small/medium company will have to put much more emphasis on price. Source:Moosend 5.

Marketing Budget 195

Marketing Budget Enterprise Management Work Management Marketing Management 195

Porch Group Media

JANUARY 30, 2023

So we looked at price points. We looked at the offering in itself and how they were positioning themselves, thematically, esthetically, their ideal customer profile, in terms of price points. The post Case Study: Email Marketing first appeared on V12. Stay up to date with the latest news and resources: Thank you!

Case Study 97

Case Study Case Studies Email Marketing Studies 97

ClearVoice

MARCH 3, 2023

Testimonials and case studies can help influence potential leads and customers. Also, how to use customer testimonials and case studies to increase trust in your business. A case study goes a step further. Case studies offer a more comprehensive look at how your product or service solved a problem.

Case Studies 97

Case Studies Case Study Studies Touchpoints 97

Ahrefs

JANUARY 20, 2023

Here are the top 10 takeaways: Let’s take a look at each pricing model in more detail. of respondents price some or all of their work by the hour. We found that $75–$100 per hour is the most popular … Read more ›

Pricing 115

Pricing Price Cost SEO 115

Sword and the Script | B2B

AUGUST 15, 2023

For the better part of 10 years , studies have shown that buyers have all but made a decision by the time they talk to sales. A recent study by the Demand Gen Report conducted for the video platform Vidyard drives this point home. Observation 1: Pricing comes up first on two separate questions in this survey.

Marketing Management 75

Marketing Management Vendors Studies Top of Funnel 75

Top Rank Marketing

JANUARY 12, 2024

To stay competitive, upskilling will be critical.” — Penry Price @PenryPrice of @LinkedIn Click To Tweet When Do B2B Buyers Contact Vendors? MarketingProfs Marketers Concerned With Losing Ability To Measure Campaigns [Study]. Fast Company “Technology is transforming the B2B marketing landscape and how we do our jobs.

B2B Marketing 99

B2B Marketing Studies B2B Marketing Analytics Tools 99

Rev

APRIL 8, 2019

Psychological Pricing For Bigger B2B Sales. When it comes to the psychology of pricing products or services, what you don’t know might be impacting your B2B revenue. Even a simple change to your existing pricing strategy can make or break your next sale, because there is a large psychological side to pricing.

Pricing 122

Pricing Price B2B Sales Marketing & Strategy 122

Heinz Marketing

AUGUST 20, 2022

Four Steps to Stronger B2B Case Studies. Thomas speaks to Bob Wiesner about the creation of stronger B2B case studies. Wiesner notes on the subject: “Case studies go right to the heart of your credibility. Although, lowering prices may be a knee-jerk reaction that could wildly backfire in the long run.”

Case Studies 84

Case Studies Case Study Studies ROI 84

Hinge Marketing

JANUARY 10, 2023

This year’s edition of the High Growth Study provides a resounding yes to that question. In this year’s study we dig deeper into how this exceptional group of firms is continuing to find success. In this year’s study we dig deeper into how this exceptional group of firms is continuing to find success. About the Study.

Studies 120

Studies Peer-to-peer Sample Digital Transformation 120

Valasys

JANUARY 25, 2023

While you design your plans, one concern that will undoubtedly cross your mind is, “How do I pick pricing methods?” ” Have you ever considered that are B2B pricing strategies appropriate for the typical consumer? The key to a profitable business is having a perfect pricing plan. What is B2B Sales Pricing?

Pricing 52

Pricing Price B2B Marketing Marketing & Strategy 52

TrustRadius Marketing

MAY 2, 2022

If you’re a startup or small business you should also see our free VoIP pricing article. Talkdesk Pricing Model. You should go into the consultation thinking of their price plans as estimates, just in case. The Experience Clouds plan has all Elite features, but there is no upfront pricing offered. Webex Pricing Model .

Pricing 52

Pricing Price Enterprise Management Work Management 52

Hubspot

MARCH 15, 2021

For many companies, pricing strategy essentially amounts to guesswork — shooting in the dark and hoping they land on prices that customers are willing and happy to pay. That said, pinning down an optimal price for a product or service is admittedly easier said than done. Pricing Based Solely on Undercutting Your Competition.

Pricing 77

Pricing Price Case Studies Paid Search Agency 77

Top Rank Marketing

OCTOBER 20, 2023

MarketingCharts Topic Talk: Study Shows What Marketers Are Researching When it comes to what marketers are researching, during the second quarter of 2023, marketing research on content personalization increased by 522 percent, with research surrounding real-time personalization up some 185 percent, according to newly-published study data.

Enterprise Management 105

Enterprise Management Paid Content Paid Search Agency B2B Marketing 105

Top Rank Marketing

DECEMBER 8, 2023

How Do B2B SaaS Companies Determine Pricing? Report] 43 percent of software as a service (SaaS) leaders have said that they use competitive analysis for pricing research, with 34 percent turning to feedback from existing customers, while 14 percent utilize previous market research, according to newly-published B2B survey data.

Newsletter 97

Newsletter B2B Marketing Linkedin Studies 97

Biznology

DECEMBER 28, 2016

Here are 11 inspiring case studies of digital transformation. Its cloud solution serves as an innovation platform with a full-fledged sales solution capable of handling the entire buying cycle: pricing, quotes, and orders. Do these case studies relate to your business? Need some examples? Like this post?

Digital Transformation 184

Digital Transformation Case Study Case Studies Studies 184

Convert

SEPTEMBER 13, 2021

Of all the A/B tests I’ve seen over the years, the simplest, most profound, and most impactful are studies around pricing. Why A/B Test Pricing? Pricing is fundamental to your business’ success. The price tag and the way you display your product prices can make or break sales. The Perception of Price.

Pricing 64

Pricing Price eCommerce Case Studies 64

Hinge Marketing

JANUARY 10, 2022

Hinge Research Institute’s High Growth Study 2022 explores how they do it and what it means for you. About the study. This year’s study covers six specific professional services industries and is the largest and most sophisticated study of its kind. Download the High Growth Study 2022 Executive Summary.

Studies 131

Studies Peer-to-peer Digital Transformation Work Management 131

Savanta

DECEMBER 7, 2016

When developing the optimum pricing strategy in business-to-business (B2B) markets, it’s essential to have insights into how the market is likely to react when a product or service is sold at different price points. This week I take a look at the Gabor-Granger and Brand Price Trade Off (BPTO) techniques. Gabor-Granger.

Pricing 120

Pricing Price Business to Business Research 120

Savanta

DECEMBER 14, 2016

Last week I discussed two research techniques which can be used when determining the optimum pricing strategy – Gabor-Granger and Brand Price Trade Off (BPTO). With the linear raising or lowering of prices, respondents can easily guess what the researcher is doing and may be tempted to ‘game’ the result.

Pricing 120

Pricing Price Business to Business Research 120

Optinmonster

AUGUST 24, 2021

Are you looking for the best eCommerce case studies to learn how to improve your store? More specifically, we’ll check out 11 eCommerce case studies that you can use to get inspired. 11 eCommerce Case Studies. Check out the full Podbike case study here! Check out the full Human Food Bar case study today!

Case Study 86

Case Study Case Studies eCommerce Studies 86

Hubspot

MAY 6, 2022

A pricing strategy is how you establish the best price for what your business is selling. Market-based pricing is a commonly used strategy, as remaining competitive in your industry is always a best practice. What is market pricing? What is market pricing? Market Pricing Examples. Apple Music and Spotify.

Pricing 46

Pricing Price Planning Marketing & Strategy 46

KoMarketing Associates

AUGUST 3, 2017

Approximately 48 percent believe that spend-based pricing is what loyalty program members value most. And they understand that delivering a consistent and high-quality customer experience for both customers and users (such as sales reps and partner channels) is essential to sales strategies today,” wrote the authors of the study.

Studies 138

Studies Acquisitions B2B Marketing B to B 138

Convert

APRIL 18, 2022

Yeah, what does it have to do with A/B testing pricing? And while the dress mystery was ultimately resolved (it was black and blue), pricing tests have no concrete conclusion. Pricing Strategy – What it is & How to Choose One For Your Brand. Your pricing is the exchange rate on the value you’re creating in this world.

Pricing 52

Pricing Price Ethics Marketing & Strategy 52

SmartBug Media

JANUARY 29, 2020

However, one form of content that routinely leads the pack is the customer case study. In fact, according to Hawkeye , 71 percent of B2B buyers in the awareness stage and 77 percent in the evaluation stage cited testimonials and case studies as the most influential types of content. What Is a Case Study? A case study is a story.

Case Study 113

Case Study Case Studies Studies Paid Search Agency 113

ConvertKit

APRIL 8, 2021

Once you’ve decided you’re ready to roll with your online course and found your audience's main pain point , your next big hurdle to cross before sending your online course out into the arms of your potential students is pricing. The three tiers of online course pricing. So many of the courses I see today are priced around $2,000.

Course 74

Course Pricing Price Cross-Selling 74

TrustRadius Marketing

APRIL 13, 2022

You’ll see their case studies stats quoted in many SMM articles. The price will fluctuate depending on which social media platforms you need to reach your target audience. Agencies can also price services separately within your monthly bill when it’s a series of services not a subscription. Sprout Social .

Paid Content 52

Paid Content Social Media Pricing Price 52

Heinz Marketing

MARCH 4, 2023

How to Write a Case Study (That Actually Closes Deals) by Ryan Law Five advanced ways to improve the persuasiveness of your next customer case study and an acid test to see if you’ve done it. How to Address “What’s Your Price?” What is Data Enrichment? What do you do when the prospect says that?

Case Study 52

Case Study Case Studies Studies Cross-Selling 52

Hubspot

SEPTEMBER 17, 2018

When a buyer and seller don’t align on price, you might guess the sale won’t go through. In the 1970s, researchers studied the effect of seller ability to deviate from list price. They suspected sellers with higher pricing authority would close better deals. Sellers setting a precedent for price concessions.

Pricing 80

Pricing Price Best Practices Terms and Conditions 80

InsightSquared

APRIL 3, 2019

The best sales professionals and marketers understand how important it is to study human psychology and use that knowledge to create stories, messages and strategies that drive results. In countless studies , scientists have found that images are easier to remember. Highlighting one pricing tier as the most popular.

Pricing 279

Pricing Price Marketing Proposals Case Studies 279

B2B Marketing Directions

SEPTEMBER 9, 2023

Marketing Trends This study found that the uncertain economic environment of the past several months had affected the strategic marketing decisions at most B2B companies. The three types of content most widely produced by B2B companies were blog articles (72%), videos (63%), and case studies (40%).

Paid Content 70

Paid Content Paid Search Agency Studies Research 70

Webbiquity

JANUARY 16, 2018

Very often though, businesses rely almost entirely on “lowest prices” as their unique proposition (though it can be argued that at that point it is no longer exclusive at all) rather than trying to differentiate themselves in a truly effective way. The Pros of Price Matching. The Cons of Price Matching.

Pricing 81

Pricing Price Work Management Marketing Management 81

Marketing Insider Group

MARCH 30, 2021

A product marketing strategy is like a roadmap that gives you what you need to position, price, and promote your products successfully. A product marketing strategy is like a roadmap that gives you the directions you need to position, price, and promote your products successfully. Price the product. Study Your Competitors.

Marketing Strategy 363

Marketing Strategy Marketing & Strategy Product Top of Funnel 363

Outgrow

SEPTEMBER 21, 2021

Interactive Calculator Case Study – How BEMO generated $4M Worth of Prospects. We are back with another fantastic Outgrow interactive calculator case study. In this interactive calculator case study, we discuss how BEMO leveraged Outgrow x Intercom integration to achieve fantastic results. . Have we been gone too long?

Case Studies 52

Case Studies Case Study Outgrow Studies 52