| | | Savvy B2B Marketing | |  Price + Software | 7 articles |
| Page 1 of 1 | Previous | Next | SAVVY B2B MARKETING FEBRUARY 28, 2011  Six Mistakes to Avoid In Selecting a Marketing Automation System Let me make this perfectly clear: there’s just one right way to select software, and that’s to have vendors walk through scenarios based on how you plan to use it. m not talking about the price of your system: by all means, find the lowest-cost option that meets your needs and then haggle if you wish. Read on for insights into the right way to choose a marketing automation system. | SAVVY B2B MARKETING APRIL 5, 2012  Be human. Your customers will thank you. Whether you’re selling coaching or core processors, pet sitting or software, connecting with your customers on a human level is critical to capturing their interest, building strong relationships, and nurturing brand loyalty. You won’t be cornered as often in feature- or price-based showdowns with competitors. Your brand needs to be human, too. ” of a brand. | | | | | |
| SAVVY B2B MARKETING MAY 4, 2010  Pay Peanuts, Get Monkeys Usually businesses, more than consumers, understand that you get what you pay for when it comes to everything from pens to enterprise software and look at the value they are getting from the money they spend rather than the immediate “benefit&# of saving a few bucks. That he can get a friend of his to do it for a quarter of the price. Every business is on a budget. 2 or $200? | SAVVY B2B MARKETING JULY 19, 2010  What Marketers Can Learn from Storytellers Marketers who elevate their message to a greater purpose also elevate the perceived value of their products, increasing price points, conversion rates and customer loyalty. has over a decade of experience as a product marketing professional for cloud computing and software companies in the San Francisco Bay Area B2B marketers are storytellers of a different kind. Then hold back! | SAVVY B2B MARKETING MARCH 30, 2011 Savvy Speaks: Surprising Things We've Learned in Two Years of B2B Blogging Say, what's the going price for a 5 article newsletter? When you spend a big chunk of your career doing B2B and B2G software sales it can beat the joy right out of you! Savvy Jamie looked at the calendar recently and asked a question that got us all thinking: "Don't we have an anniversary coming up?" " As hard as it is to believe, Friday marks the two year anniversary of the Savvy B2B marketing blog! That got us thinking about how far we've come and the lessons we've learned along the way. " on how we got here. Power in (the right) numbers. | SAVVY B2B MARKETING DECEMBER 14, 2009  7 Critical Steps to Getting Effective Survey Results Tackling price, take rate, messaging and usage in one survey can be too much in one study especially if you have a complicated product. We are very pleased to have Wendy S. Cobrda, President and Founder of Earthsense as a guest blogger this week. So, you’ve been tasked with finding facts on product usage by your customers. Focus – Brevity and clarity counts. Budget for it. | | | | | | | |
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SAVVY B2B MARKETING | WEDNESDAY, JULY 27, 2011  Savvy Speaks: Of all the Nerve!
That's no problem, but it comes with a different price tag. was working on a vertical sales team for a large software company. This week we're going to take a slightly different approach with Savvy Speaks, and talk about the business of being in business as a freelance marketer. Most of us have realized that there is a lot of power in the audacity of asking. We want to know what you've had the nerve to ask for. Here are some of our stories: Wendy. Take a left turn when everyone else goes straigh t. It takes a little bit of work to break through that wall. Stephanie. MORE >>
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