LeadSloth

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7 Reasons Why Marketing Automation Projects Fail

LeadSloth

Needless to say, Marketing Automation software is very popular today. If you sell low-priced widgets with a very short sales cycle, Marketing Automation won’t help you. First of all, I think Marketing Automation software has great promise. Okay, I made up the part about brewing coffee.

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Abandon Your Marketing Automation System!?

LeadSloth

This changed over time: now the focus has shifted to pro-active outreach to a handful of executives, instead of targeting thousands of software developers. So there are lots of useful add-ons available at a nominal price. In the early days it was used to sift through hundreds of new B2B leads per day to identify the valuable leads.