Customer Experience Matrix

MARCH 9, 2011

Summary : Act-On Software’s revised system offers a reasonable mix of features in an easy-to-use interface. At $500 per month with no annual contract, it’s priced to make it easy to get started with marketing automation. After that, what really matters is having a system with the capabilities that match your needs.

Act-On 120

Act-On Marketing Automation Services Work Management Marketing Management 120

Customer Experience Matrix

MAY 2, 2021

The build vs buy debate has existed as long as packaged software itself. That discussion, in turn, usually leads to a recommendation that companies build software which will create unique competitive advantage and otherwise buy when a satisfactory option exists.

Work Management 292

Work Management Marketing Management Buy Ad Building 292

Customer Experience Matrix

JUNE 14, 2007

For the acronym impaired, SMB is “small and medium sized business” and SaaS is “software as a service”, a.k.a. One point the article doesn’t mention is that SaaS prices have gone up considerably, at least among the major vendors. Small businesses may need to look beyond the market leaders to find pricing they can afford.

Marketing Management 120

Marketing Management Budget Programs Software SMB 120

Customer Experience Matrix

MARCH 6, 2016

The company made a few announcements, most notably a vastly improved email builder and tighter integration with online accounting software from Quickbooks Online and Xero. Infusionsoft’s goal is to bake as much as possible of the methodology into the software, its partner ecosystem, and prebuilt assets such as campaign plans.

Small Business Marketing 120

Small Business Marketing Work Management Marketing Management Planning 120

Customer Experience Matrix

FEBRUARY 27, 2007

Of course, I’ve been around long enough to know you can’t trust anything but your own eyes where software is concerned (and sometimes not even those!) So the misinformation—which I’m certain was unintentional—was no surprise.

Pricing 120

Pricing Price Segmentation Display 120

Customer Experience Matrix

JANUARY 27, 2021

This makes it easier for them to build connectors to operational systems such as point of sale in retail or reservations in travel, as well as building industry-specific features, hiring industry-expert staff, and fine-tuning delivery and pricing models to meet target price-points.) We call these "data" and "analytics" CDPs.

Marketing Automation Services 270

Marketing Automation Services Enterprise Management Marketing Management Lead Ranking 270

Customer Experience Matrix

APRIL 1, 2020

The headline finding of the initial report would have been a continuing drop in prices driven by electronics, but this was overshadowed by short-term changes including a 225% increase in ecommerce from March 1-11 to March 13-15. Izea also predicted that influencer advertising prices would fall as more influencers post more content.

Paid Search Agency 240

Paid Search Agency Companies Advertising Agencies Business 240

Customer Experience Matrix

JULY 1, 2023

And, AI systems are inherently more adaptable than traditional software, which must be explicitly programmed for each new task. If you consider the true commodity industries, such as telecommunications, air travel, hotels, and financial services, what makes customers loyal to one or another provider is rarely the actual product or price.

Best Practices 177

Best Practices Work Management Differentiation Marketing Management 177

Customer Experience Matrix

APRIL 21, 2016

One key to its long-lived success was an early decision to sell software by annual subscription, rather than the one-time perpetual license standard in the industry when SAS started. In recent years, much of the software industry has adopted a subscription model under the label of “Software as a Service” (SaaS).

Work Management 120

Work Management Marketing Management API Resource Management 120

Customer Experience Matrix

MARCH 2, 2015

The latest incarnation describes itself as “software for multi-channel marketing” but still provides core functions and connects with third party apps. The company’s other differentiator is a seriously aggressive pricing model. So what has changed? The difference is in the details. So far as I know, there’s no connection.

Multi-Channel 120

Multi-Channel Marketing Automation Services Enterprise Management Marketing Management 120

Customer Experience Matrix

MAY 11, 2019

They use special devices and software that hides their identity, regularly erases their data, and maintains separate personas for different purposes. So, my phone knows where I live and where I am now, which lets it connect with navigation software to tell me how to get home. Jamie was puzzled. Why is privacy protection expensive?

Privacy 195

Privacy Paid Search Agency Privacy Protection Tagging 195

Customer Experience Matrix

MARCH 7, 2014

Pricing remains a very affordable $297 per month for up to 25,000 contacts, 100,000 emails per month, and two users. Ontraport reports about 5,000 clients, about half of whom are on SendPepper, a lower priced system for email, postcards, and landing pages.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Work Management Marketing Management 120

Customer Experience Matrix

JANUARY 4, 2012

The price is surprisingly low for an established marketing automation vendor. This would translate to around $7 million revenue, for a price of just over 1x revenue, compared with 4 to 5x revenue in other recent acquisitions.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Marketing Automation Automation 120

Customer Experience Matrix

MARCH 26, 2014

The other enterprise-level B2C email vendors ( ExactTarget , Responsys ) have already been bought at wondrously high prices, and every B2B marketing automation vendor I talk to tells me that potential investors are approaching them constantly. The only surprise in this deal is the price, rumored to be about $270 million or 3x revenue.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 120

Customer Experience Matrix

OCTOBER 11, 2011

So the news here is price. In other words, this is a price cut. To me, it looks like a reaction to the success of other low cost small business systems, including HubSpot , Act-On Software , and Pardot. HubSpot and Act-On have similar pricing to Spark, while Pardot runs a bit higher.

Small Business Marketing 120

Small Business Marketing Marketo Marketing Automation Services Work Management 120

Customer Experience Matrix

FEBRUARY 17, 2015

The one thing you may not expect about Lily is that it’s old-style on-premise software, not software-as-a-service. It’s also not clear how much SaaS would benefit NGData, since each client’s data store would remain separate in any case and the software needs to be installed on relatively few desktops.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 120

Customer Experience Matrix

NOVEMBER 4, 2014

All told, the company has prebuilt connectors with more than 80 software-as-a-service products. McDermot and I didn''t discuss pricing but you can be sure it was in the five or six figures. customer data platform customer management data-driven marketing integrated marketing software marketing automation'

Marketing Automation Services 120

Marketing Automation Services Ideal Customer Profiles Enterprise Management Marketing Management 120

Customer Experience Matrix

MAY 3, 2013

Pricing for Provenir’s social listening product is based on the size of the customer database. Starting price can be as a low as several thousand dollars per month. The system is usually sold on a Software-as-a-Service (SaaS) basis, but on-premise licenses are also available. *

Marketing Automation Services 120

Marketing Automation Services Marketing Management Paid Search Agency Wikipedia 120

Customer Experience Matrix

APRIL 10, 2014

More important, the value of platforms has been widely recognized through the tech industry for decades: classic examples include Salesforce.com ’s own AppExchange, Apple ’s iPhone AppStore, Microsoft ’s operating system software, and, going way back, the original IBM System 360.

Marketo 120

Marketo Marketing Automation Services Conference Work Management 120

Customer Experience Matrix

FEBRUARY 6, 2014

From a prospective buyer’s perspective, what really matters are the quality of the system and the pricing, which are quite competitive. freemium marketing automation marketing software small business marketing software'

Loopfuse 120

Loopfuse Marketing Automation Services Banners Vendors 120

Customer Experience Matrix

FEBRUARY 9, 2012

What they found “too hard” wasn’t the software, but the planning and content creation needed for serious marketing automation. That’s not a software problem. What does this mean for the software vendors themselves? If the real keys to success are marketers’ skills and processes, does it really matter what’s in the software?

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Customer Experience Matrix

APRIL 9, 2014

million in cash, a premium of 48% over their stock market price. I can think of several reasons for the discrepancy: GTCR isn’t a big software company looking to fill out an existing marketing suite; Vocus sells mostly to small business, not enterprises; Vocus hasn''t created enough buzz. It’s still a modest multiple of 2.4

Marketing Automation Services 120

Marketing Automation Services Salesforce.com Purchase Paid Search Agency 120

Customer Experience Matrix

JANUARY 22, 2014

The new entrants are clustered towards the small business end of the market, where they see an opportunity for simpler systems at lower prices than existing market leaders. System pricing starts at $99 per month for up to 1,000 contacts; a system with 15,000 contacts costs $499 per month. continuously updated) as well as static.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Marketing Automation Automation 120

Customer Experience Matrix

MARCH 13, 2014

Messaging and real-time interaction are software-as-a-service only, while other components can run on-premise or be hosted by the vendor. All of this doesn''t come cheap: Teradata aims at clients with at least $500 million revenue and sets is prices accordingly. responsive design").

Enterprise Management 120

Enterprise Management Marketing Automation Services Resource Management Marketing Management 120

Customer Experience Matrix

AUGUST 6, 2013

There’s nothing especially new about marketing service providers offering this type of service, but RightWave does it at a price point – starting as low as $60,000 per year – that is comparable to what a good-sized company would pay for most marketing automation systems alone.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Marketing Management Automation 120

Customer Experience Matrix

FEBRUARY 4, 2009

Here are some alternatives that will come in at or below Marketo’s published starting price of $2,400 per month (or $1,500 for their “Lite” version). (To Pricing on their Web site is quite close to Marketo’s: $1,000 a month for a limited edition and $2,400 per month for all the bells and whistles, and no extra charge for installation.

Demand Generation 120

Demand Generation Cost Marketing Management Demand 120

Customer Experience Matrix

JULY 3, 2013

It is clearly “all-in-one” sales and marketing software for very small business, combining marketing automation, CRM, and ecommerce along the lines of Infusionsoft and Ontraport (formerly OfficeAutoPilot). Pricing of Venntive is based primarily on the number of contacts in the system, starting at $25 per month for 1,000 contacts.

Small Business Marketing 120

Small Business Marketing Marketing Automation Services Communities Lead Ranking 120

Customer Experience Matrix

NOVEMBER 18, 2009

The systems have very low starting prices tailored to low volumes. Most offer a CRM option (typically priced at $10 to $20 per seat per month) for companies who don't want to pay for Salesforce.com. Note: I've put Genoo and NurtureHQ into this category based on their price and what I can tell from the Web sites.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Demand Generation Agencies Demand Generation 120

Customer Experience Matrix

JANUARY 6, 2014

BrightInfo provides those by automating the content discovery and classification, running as a service rather than installed software, and pricing based on visitor volume. What those businesses do care about are easy deployment and low cost. BrightInfo officially released its product last September, after about a year of development.

Classified Ads 120

Classified Ads Content Marketing Management Paid Search Agency 120

Customer Experience Matrix

NOVEMBER 19, 2010

Given that Marketo’s list prices start at $2,000 per month for the smallest implementation of its full-featured edition, this is pretty firm evidence that the company has indeed been aggressively discounting its system – as competitors have long stated. The bad news is they have quite a way to go before they’re selling at full price.

Marketo 120

Marketo Enterprise Management Marketing Automation Services Marketing Management 120

Customer Experience Matrix

JUNE 30, 2010

Personally, I’d argue that the really significant news out of LoopFuse is their newly tiered pricing structure. The entry point of $350 per month (for up to 10,000 prospects with unlimited emails and page views) is much lower than the $1,000 to $2,000 starting price of most full-function marketing automation systems.

Loopfuse 120

Loopfuse Marketing Automation Services Enterprise Management Marketing Management 120

Customer Experience Matrix

JUNE 15, 2009

Summary: Pay-as-you-go pricing would make QlikView easier to buy, but the company doesn't offer this option. I don’t understand QliiView’s reluctance to adopt a Software-as-a-Service model. It has proven viable for many other software companies, including other business intelligence vendors. Last week’s post about QlikView 9.0

Work Management 120

Work Management Marketing Management Service Software 120

Customer Experience Matrix

JULY 15, 2013

On the other hand, it does offer email and landing pages, two marketing automation basics, as well as several features borrowed from Vocus PR software. Pricing is defined in tiers ranging from $3,000 to $30,000 per year, based on the number of profiles, amount of content monitoring, email volume, press release formats, and other variables.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Marketing Management Social Marketing 120

Customer Experience Matrix

NOVEMBER 2, 2010

But if you look back at my “doughnuts and pizza slices” post on software acquisitions , it does make perfect sense. If anything, they’re better served by having some marketing automation vendors remain independent, since this keeps prices down and encourages competitive innovation. So… Oracle bought ATG today for $6.00

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Marketing Management Marketing Automation 120

Customer Experience Matrix

OCTOBER 1, 2014

Direct pricing starts at $50 per month for a bundle including 1,000 emails to V12-provided prospects. b2c marketing automation email marketing prospect database small business marketing software' Those firms offer the system to their own clients as a service.

Cost Per Thousand 120

Cost Per Thousand Marketing Automation Services Campaigns Ad Frequency 120

Customer Experience Matrix

MARCH 22, 2010

The fundamental argument for using industry-standard software is that continuously updating a home-grown system costs too much for most marketing services vendors, who can’t spread the expense across as many clients as a dedicated software company. Nor is software development a core competency of many marketing services agencies.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Multi-Channel 120

Customer Experience Matrix

AUGUST 29, 2011

Eloqua doesn’t offer an explanation, but my guess is heavy competition forced them to reduce prices during this period. Software-as-a-service vendors in particular love to point out that they get a recurring revenue stream from each customer, so there are future profits that are masked by first-year sales expenses.

Eloqua 120

Eloqua Marketing Automation Services Terms and Conditions Paid Search Agency 120