ANNUITAS

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Key Findings from the 2021 ANNUITAS Enterprise Marketing Automation Platform Analysis

ANNUITAS

The importance of MAP to the Demand Technology Stack is also reflected in the significant size and ongoing growth of the global market for MAP software – valued at $4.06 It also has a compelling price – often highly discounted by Salesforce in enterprise deals. billion in 2019. Standardized, automated workflow management. Ease of use.

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The Real Cost of a Short-term Go-to-market Mindset

ANNUITAS

Yet this short-term mindset has an ultimate price, with both strategic and quantitative implications. Below is a simple, three-year model for a B2B software company with a $125K ACV. .” And they proudly wear a “do more with less” badge of honor.

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