Customer Experience Matrix

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Bottlenose Offers Real-Time Trend Intelligence For Social Media and Beyond

Customer Experience Matrix

Bottlenose keeps up with the world pretty much the same way that you and I do: it scans news, social media, and other sources for information, extracts what’s relevant to our needs, and identifies new information or trends that might require some action. Pricing starts at $200,000 to $500,000 per year, although some deals are larger.

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Acxiom Uses Social Media Data to Segment Email Lists

Customer Experience Matrix

Summary: Acxiom's new social media marketing tool gathers public data about social media links and uses it to segment email lists. It's a different, and arguably more practical, approach to helping marketers take advantage of social media. Pricing for a basic campaign could start at around $25,000.

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Spredfast Offers Systematic Management for Social Media Campaigns

Customer Experience Matrix

Summary: Social Agency’s Spredfast helps marketers schedule social media campaigns the same way they schedule paid advertising. If social media worked the same way, companies would first buy a monitoring system to track what’s being said, followed by tools to respond to comments made by others. As the bit.ly

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Alterian Pushes Into Social Media Management with Techrigy Acquisition

Customer Experience Matrix

Summary: Alterian's purchase of Techrigy marks the first integration of serious social media management with marketing automation. Marketing automation vendor Alterian yesterday announced its acquisition of social media monitoring company Techrigy. Others are sure to follow.

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Companies Scramble to Report on COVID-19 Business Impact

Customer Experience Matrix

The headline finding of the initial report would have been a continuing drop in prices driven by electronics, but this was overshadowed by short-term changes including a 225% increase in ecommerce from March 1-11 to March 13-15. More social media consumption was one answer, with Facebook and Youtube heading the list.

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Lexer Grows Its Customer Data Platform from Social Listening Roots

Customer Experience Matrix

Lexer is unusual in both ways, having started in Australia as a social media listening platform. Social media is still a major focus for Lexer. Lexer ingests data in near-real-time, making social media posts available to users within about five minutes. Lexer has about forty clients, nearly all in Australia.

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Vocus Marketing Suite: Still Mostly Social But Marketing Automation is On the Way

Customer Experience Matrix

The product''s two most intriguing features draw on Vocus’ monitoring of social media and news outlets. Recommendations” finds conversations on client-specified topics across 130,000 online outlets, 10,000 print outlets, 35 million blogs, and posts on Twitter, Facebook, and other social sites.