How Enterprise Sales Differs from SMB and Mid-market Sales
Hubspot
APRIL 12, 2021
However, enterprise sales strategy differs vastly from self-service, SMB (small-medium business), or mid-market sales. That often means designing a strategy around specific price points, buyer personas, or product tiers. It requires more touch points, much more strategy, and a longer-term plan than mid-market or SMB sales.
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