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The Complete Guide to B2B Pricing

Marketing Insider Group

Can you believe that 80% of B2B companies feel their pricing strategy needs improvement? Despite the fact that just a 1% price optimization improvement can yield an 11% profit increase , many companies are admittedly not prioritizing their pricing strategy. Read on for a complete guide to B2B pricing. Value-Based Pricing.

Pricing 360
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Speed Sells: The Crucial Role of Time in Customer Satisfaction

Drew Neisser

Two out of three customers say that speed is as important as price—making it an essential ingredient of brand success. That’s why it’s time for CMOs to harness responsiveness as a distinct competitive advantage.

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4 Powerful Pricing Tactics That Have Nothing to Do With Discounts, According to Yocale's CEO

Hubspot

Strategically framing your prices. It doesn’t matter if you're operating in the luxury market or if your product is as cheap as chips — it’s how you frame those prices that will influence prospects and accelerate your close rate. 4 Powerful Pricing Tactics That Have Nothing to Do With Discounts 1. Let’s take a look.

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Six Ways Effective Revenue Marketing Can Change Your Business

Webbiquity

Price Based on Value. Revenue marketing allows a business to develop a pricing plan that will attract customers and give it an advantage over its competitors, which will enable it to make more money. It also tells you if you’ve set your prices right. Increase Customer Satisfaction. Improve Cash Flow.

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Why Conversational AI Is Key to Customer Service in the Customer Experience Era

Customer satisfaction has become more important than price or any individual feature. In today’s hyper-competitive market, every business must become a customer experience-first business. Read the new Tractica white paper to learn how important conversational AI is to your CX strategy.

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Discount Pricing: Its Strategies & Practical Examples

Hubspot

Discount pricing is borderline omnipresent. We've all seen retail outlets offering sale prices or "buy one, get one free deals" — and for good reason. Here, we'll dive into the concept a bit further, review who it works best for, see some discount pricing examples, and review the method's pros and cons.

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Is customer satisfaction really important in B2B?

Savanta

After all, the logic goes, if customers are happy then they won’t feel a need to change supplier – satisfaction leads inexorably to loyalty. Following on from this logic, market research studies tend to focus on measuring customer satisfaction and its cousin the Net Promoter Score (NPS). Offering a price advantage.