• CUSTOMER EXPERIENCE MATRIX   |  SUNDAY, NOVEMBER 16, 2014
    [Price, Salesforce.com] Hushly Helps Marketers Connect With Anonymous Web Site Visitors
    On the vendor side, Hushly creates anonymous lead records in the client’s Salesforce.com instance, so companies can track their interactions with anonymous prospects and keep the history once the prospect identifies herself. Rego has shown me a couple of approaches over the past few years, none of which quite worked out.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, NOVEMBER 4, 2014
    [Price, Salesforce.com] Lytics Adds Marketing Recommendations to a Customer Data Platform
    Execution systems on the list include Salesforce.com, Marketo, Eloqua, Act-On, Facebook, Twitter, Youtube, Demandware, Optimizely, Adobe Target, and most major email providers. McDermot and I didn''t discuss pricing but you can be sure it was in the five or six figures. Data and analytics are included in the system; execution is not.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, OCTOBER 24, 2014
    [Price, Salesforce.com] SalesPredict Offers Highly Automated, Highly Flexible Predictive Modeling
    This is possible primarily because the painstaking work of preparing data for analysis – which is where model builders spend most of their time – is avoided by connecting to a few standard sources, currently Salesforce.com and Marketo with HubSpot soon to follow. Back in, say, 2008, a product like this would be big news.
  • LEAD411  |  THURSDAY, OCTOBER 2, 2014
    [Price, Salesforce.com] Dreamforce Cheatsheet for Sales Pros
    Aaron Ross, a former Sales Director at salesforce.com, helps companies speed up revenue growth and get off the revenue rollercoaster. 'General. Attire : Business casual – Don’t forget to wear comfortable shoes. Weather : San Francisco 10-Day – It’s usually awesome in October. Mon 6:00 PM. Moscone North ( map ).
  • CUSTOMER EXPERIENCE MATRIX   |  SATURDAY, SEPTEMBER 27, 2014
    [Price, Salesforce.com] BlueConic Selects Targeted Messages Using a Cross-Channel Marketing Database
    There are standard integrations with Twitter, Facebook, and Salesforce.com, as well as a system development kit for integration with mobile apps. BlueConic’s pricing is already data-centric: fees are based on numbers of profile and channels, not interactions or messages. Until now. Anyway, back to BlueConic.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, AUGUST 28, 2014
    [Price, Salesforce.com] 6Sense Finds B2B Prospects Using Web Site Activities
    Standard integrations are available for Salesforce.com , Oracle Eloqua and Marketo. Pricing for 6Sense starts around $150,000 to $220,000 and is based on factors including the number of models created. 'I mentioned 6Sense briefly in a recent post about vendors who help companies find prospects on the Web.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, JULY 25, 2014
    [Price, Salesforce.com] LinkedIn Buys Bizo and Oracle Adds Database Services: Everything Is Going According To Plan
    The Bizo purchase, priced at $175 million , makes perfect sense. Among other things, the Oracle product will set a benchmark for pricing of similar services by other vendors. didn''t see a price announcement, but if Oracle prices aggressively and executes well, it will be much harder for smaller vendors to compete.
  • VIDYARD  |  MONDAY, JULY 21, 2014
    [Price, Salesforce.com] Vidyard Adds Salesforce Pardot Support to Industry-Leading Video Marketing Platform
    “Vidyard recognizes the importance of integrating video marketing with the CRM and marketing automation tools that organizations already rely on for their everyday work,” said Clare Price, Vice President of Research at Demand Metric. Press Releases
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, JUNE 27, 2014
    [Price, Salesforce.com] Fliptop: A Customer Data Platform for Predictive Lead Scoring, Pure and Simple
    The one objective distinction is that FlipTop is publicly listed on the Salesforce.com App Exchange, meaning it has passed the Salesforce.com security reviews. There are existing connectors for Salesforce.com, Marketo , and Eloqua and it’s fairly easy to connect with others. So what makes Fliptop different from its competitors?
  • THE POINT  |  FRIDAY, JUNE 13, 2014
    [Price, Salesforce.com] 5 Common Content Syndication Mistakes
    Sure, you can, in essence, “buy” leads that meet your demographic criteria for a fixed price – but the price you pay, the quality of those leads, and the pace at which they arrive, all vary widely. If you offer a white paper on “Salesforce.com Success Tips” you’ll attract users of Salesforce.com. Excessive Use of Filters.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, APRIL 10, 2014
    [Price, Salesforce.com] Marketo Conference: Small Changes, Big Picture
    More important, the value of platforms has been widely recognized through the tech industry for decades: classic examples include Salesforce.com ’s own AppExchange, Apple ’s iPhone AppStore, Microsoft ’s operating system software, and, going way back, the original IBM System 360. My main reaction was, what’s new? Let me be clear. Fair enough.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, APRIL 9, 2014
    [Price, Salesforce.com] Vocus Purchased by Private Equity Firm GTCR: This Could Be Interesting
    million in cash, a premium of 48% over their stock market price. x revenue, compared with the 6 to 7 x multiples paid for ExactTarget and Responsys by Salesforce.com and Oracle and the 14 x that Marketo commands in the stock market. Salesforce.com synch is bi-directional and works with lead and contact records.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, MARCH 26, 2014
    [Price, Salesforce.com] IBM May Buy Silverpop: B2B Marketing Automation and B2C Email Would Be Great Fit
    The other enterprise-level B2C email vendors ( ExactTarget , Responsys ) have already been bought at wondrously high prices, and every B2B marketing automation vendor I talk to tells me that potential investors are approaching them constantly. The only surprise in this deal is the price, rumored to be about $270 million or 3x revenue.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, MARCH 13, 2014
    [Price, Salesforce.com] Teradata Integrates Its Marketing Automation Acquisitions for Enterprise Marketers
    'Last year’s biggest marketing automation acquisitions were products for consumer marketing: ExactTarget by Salesforce.com , Neolane by Adobe , and Responsys by Oracle. All of this doesn''t come cheap: Teradata aims at clients with at least $500 million revenue and sets is prices accordingly. responsive design").
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, FEBRUARY 21, 2014
    [Price, Salesforce.com] Bizo and DemandBase Lead B2B Marketing Automation to Web Advertising and Beyond
    These now extend beyond display ads to social media advertising through Facebook and LinkedIn, Web site personalization through Adobe, Web analytics through Google Analytics and Adobe, and integration with Salesforce.com CRM, BlueKai DMP, and Eloqua marketing automation. Let’s start with DemandBase. So much for the mechanics.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, JANUARY 31, 2014
    [Price, Salesforce.com] More New Systems Challenge the Marketing Automation Status Quo
    It also provides the rest of the standard marketing automation functions, including landing pages and microsites, Web behavior tracking, lead scoring, and integration with Salesforce.com. Pricing is based on the number of contacts and messages sent; it starts at $500 per month for corporate users with up to 10,000 contacts. to $9.99
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, JANUARY 22, 2014
    [Price, Salesforce.com] Next-Generation Marketing Automation Systems Target Small Business
    The new entrants are clustered towards the small business end of the market, where they see an opportunity for simpler systems at lower prices than existing market leaders. nurture campaigns), and share leads with a CRM system like Salesforce.com. Synchronization with Salesforce.com and SugarCRM are due by mid-2014. Among U.S-based
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JANUARY 8, 2014
    [Price, Salesforce.com] 12 Tips for Building and Managing a Bigger Sales Pipeline
    Salesforce.com does a great job of this, but may be too much for small businesses. Create offers that inherently mean they’re interested in moving forward – price estimator tools, free trials, buying guides, etc. 'Sales Prospecting Perspectives is pleased to bring you a guest post from Matt Heinz , President of Heinz Marketing.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, DECEMBER 10, 2013
    [Price, Salesforce.com] Woopra Grows from Web Analytics to Multi-Source Customer Data, Insights and Actions
    As its Dreamforce presence suggests, Woopra can integrate with Salesforce.com to both import CRM data and to display the information it has consolidated from multiple sources. Pricing is based on activity volume and starts at $80 per month for the mid-level edition. Users can also design their own custom reports.
  • MODERN B2B MARKETING  |  SATURDAY, NOVEMBER 16, 2013
    [Price, Salesforce.com] 10 Insider Tips for Your Dreamforce 2013 Experience
    At 50% off the regular price of admission, the NightLife party is well worth the cost of a cab ride to Golden Gate Park. Salesforce.com Here are our 10 insider tips on key sessions, can’t-miss parties, and local gems: 1. HAPPY HOUR IN THE NEIGHBORHOOD. First things first: Get the scoop on local happy hours. TASTE SAN FRANCISCO.  .
  • FATHOM  |  SUNDAY, NOVEMBER 10, 2013
    [Price, Salesforce.com] Defining Lead Status Classifications
    Listed below are the standard industry definitions we use to classify our leads in salesforce.com. 'This post is for the entrepreneurs that are focused on building out their products and not ready to launch a full commercial strategy. None of this is rocket science, but it helps to see the simple definitions in one place.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, NOVEMBER 8, 2013
    [Price, Salesforce.com] Gainsight Gives Customer Success Managers a Database of Their Own
    The information is presented through Gainsight’s own interface, which runs on Salesforce.com ’s Force.com platform, making it easy to integrate with Salesforce itself. Pricing is based on the number of modules used plus number of users, and averages around $50,000 to $60,000 per year for 20 to 50 users.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, NOVEMBER 1, 2013
    [Price, Salesforce.com] Bislr: A "Marketing Operating System" That Includes Marketing Automation As An App
    date from the mid-2000s and were originally built to feed leads to Salesforce.com. On the other hand, Bislr said it doesn’t synchronize with custom objects from Salesforce.com and it doesn’t directly control which users can edit specific marketing campaigns or assets. think the answer is: probably not. But I digress.
  • LOOPFUSE  |  MONDAY, OCTOBER 28, 2013
    [Price, Salesforce.com] How to win at marketing automation and your next chili cook-off
    Maybe one prospect has seen the Pricing page AND have looked at a specific White Paper on your site. That combination gets a certain email while another prospect that only saw your Pricing page gets prompted to download the White Paper for more information. To add LoopFuse to Salesforce.com, click here.
  • VOICE-BASED MARKETING  |  THURSDAY, OCTOBER 17, 2013
    [Price, Salesforce.com] Marketing and Sales Should Work Together to Define How Leads Get Scored and Routed
    Because lead volumes and cost were all we cared about, our lead gen plans focused on generating the most leads at the lowest price. Marketing automation tools can also integrate with CRM systems like Salesforce.com and assign leads to the correct rep’s queue. 'How do you measure the success of your lead generation campaigns?
  • HUBSPOT  |  TUESDAY, AUGUST 20, 2013
    [Price, Salesforce.com] What Is CRM? [FAQs]
    Salesforce.com was the first company to deliver CRM software using the cloud-based, AKA “software as a service” (SaaS), model. As you can see, the issue of price is actually less important than these other issues. Of course price always matters, but it shouldn''t be the biggest factor driving your decision. Crazy Red Monkey?
  • LOOPFUSE  |  FRIDAY, AUGUST 9, 2013
    [Price, Salesforce.com] Marketing Automation Adopted by Only 1% of Businesses
    They will benefit from the simplification, ease of use, and more affordable pricing available to them from products like ours and others targeted at this group of small to medium sized businesses. To add LoopFuse to Salesforce.com, click  here. 'Really? Just 1% you say? Interesting times ahead!
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, AUGUST 6, 2013
    [Price, Salesforce.com] How RightWave Solves the Marketing Automation Skill Shortage
    There’s nothing especially new about marketing service providers offering this type of service, but RightWave does it at a price point – starting as low as $60,000 per year – that is comparable to what a good-sized company would pay for most marketing automation systems alone. ll be watching with great interest.
  • LOOPFUSE  |  THURSDAY, AUGUST 1, 2013
    [Price, Salesforce.com] Marketing automation is core to an agile marketing plan
    Basic lead scoring rules tied to expressions of online interest (viewed a demo, looked at the pricing page, etc.) To add LoopFuse to Salesforce.com, click  here. 'Agile marketing is all about speed, responsiveness, measurement, and constant iteration to find, attract, close, and retain customers. 
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, JULY 15, 2013
    [Price, Salesforce.com] Vocus Marketing Suite: Still Mostly Social But Marketing Automation is On the Way
    It lacks the Salesforce.com integration of B2B systems (due early next year), the lightweight CRM of micro-business systems, and the lead scoring and distribution of both. As both the pricing variables and features suggest, Marketing Suite is still mostly a social media monitoring and public relations tool.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, JULY 10, 2013
    [Price, Salesforce.com] Optify Lets Agencies Provide Small Business with Marketing Automation, Distributed Marketing, and Sales Enablement
    Landing pages can be attached to an auto-responder email, while standard fields on forms are automatically mapped to Salesforce.com. CRM integration is currently limited to sending data to Salesforce.com. Distributed marketing also has its own pricing. Its primary clients were then, and still remain, digital marketing agencies.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, JUNE 27, 2013
    [Price, Salesforce.com] Adobe Buys B2C Marketing Automation Leader Neolane: One Gap Filled, But Where's CRM?
    Price was $600 million, which is roughly in line with the 8x revenue paid for ExactTarget and Eloqua recently. It reinforces suspicions that Adobe was the mystery bidder for ExactTarget mentioned last month by Salesforce.com. The deal is not particularly surprising.
  • VOICE-BASED MARKETING  |  THURSDAY, JUNE 27, 2013
    [Price, Salesforce.com] 4 Ways Marketing Teams Are Coping with the Increase of Google PPC Costs
    Salesforce.com and CRM Integration to Monitor Leads through the Salescycle. Integrating your Google PPC call tracking data with Salesforce.com , for example, means the search terms, keywords, domains, etc. Since the price of Google ads is climbing so high, you can’t afford for web leads to grow cold. Think again.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, JUNE 14, 2013
    [Price, Salesforce.com] Mintigo InterestBase Harvests Web and Social Data for Marketing and Sales
    Connectors are currently available for Marketo and Salesforce.com , with an Eloqua connector due soon. Pricing for InterestBase is based on the number of names in the client’s prospect pool, based on automated analysis of their actual customers. But harvesting that data has been frustratingly difficult.
  • VOLACCI  |  TUESDAY, JUNE 4, 2013
    [Price, Salesforce.com] SalesForce.com Acquires ExactTarget
    The impact of the convergence of these technologies continues to grow, made evident today by the acquisition of ExactTarget by SalesForce.com. When Salesforce.com, the leader in CRM, acquires ExactTarget, a massive digital marketing technology company, the story is not about marketing automation, it''s about integration. Be awesome.
  • LOOPFUSE  |  MONDAY, MAY 6, 2013
    [Price, Salesforce.com] Gartner Group releases CRM Lead Management Magic Quadrant for 2013
    We are staying focused on providing a full featured marketing automation system to small and mid-sized businesses at an affordable price. To add LoopFuse to Salesforce.com, click here. 'IT research firm Gartner Group released their 2013 CRM Lead Management Magic Quadrant in the last week or so. 
  • NUSPARK  |  SATURDAY, APRIL 27, 2013
    [Price, Salesforce.com] How to Set Up a Promoted Tweet Campaign Targeting Keywords
    Keep in mind, pricing is based on “pay-per-engagement” meaning a click, or a retweet, or the action of gaining a follower will charge your account.  . Keyword target examples: manage contacts, new CRM, Salesforce.com, lead management, sales tools, sales management. 'Twitter recently launched a keyword targeting option for Twitter Ads. 
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, APRIL 17, 2013
    [Price, Salesforce.com] Lattice Engines Automates All Steps in Prospect Discovery
    Lattice Engines is directly integrated with cloud-based CRM from Salesforce.com, Microsoft Dynamics, and Oracle, and via file transfer with SAP CRM. Pricing for Lattice Engines starts at $75,000 per year and grows based on the number of data sources and sales users. Lattice Engines was founded in 2006 to fill this gap.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, APRIL 3, 2013
    [Price, Salesforce.com] ReachForce Buys SetLogik: One-Stop-Shopping for B2B Marketing Data Plus Database
    Pricing is based on data volume, whether the client wants a one-time append or continuous cleaning, and on the data sources included. B2B marketing data vendor ReachForce today announced its purchase of SetLogik , which provides technology to build cloud-based marketing databases and do predictive modeling against them. Everybody wins!
  • HUBSPOT  |  TUESDAY, APRIL 2, 2013
    [Price, Salesforce.com] A Simple Explanation of the Math Behind 7 Common Marketing Metrics
    You may also look into increasing the price of your product, or decrease expenses associated with an average customer. Most public companies like Salesforce.com, NetSuite, etc. There's this misconception that marketers don't know how to do math. Note About These Metrics. Marketing ROI. First let’s talk about vanilla ROI. million.
  • ONPATH  |  FRIDAY, MARCH 8, 2013
    [Price, Salesforce.com] 10 Ways to Find Gold in your Salesforce.com Database
    Here are the 10 ways to be a Gold Digger using Salesforce.com. Then create custom fields in Salesforce.com to match with the data and your future marketing campaigns. OnPath Business Solutions is a Certified Administrator and Developer for Salesforce.com. It’s both amazing and unfortunate. Which item did they buy first?
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 26, 2013
    [Price, Salesforce.com] Marketing Automation Systems are on the Rise
    Now, marketing automation systems can search for web sites in your industry at your price. Marketing Automation and Demand Generation b2b marketing tactics email service providers marketing automation software marketing automation systems Marketo Microsoft Dynamics Raab Associates Salesforce.com what is marketing automation
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, JANUARY 3, 2013
    [Price, Salesforce.com] RedPoint Offers Broad, Deep B2C Marketing Automation
    That formula fell out of favor when the most prominent CRM system became B2B-oriented Salesforce.com , whose very name reflects its origins in B2B sales automation. These fill a demand for powerful but moderately-priced options by both marketing services providers and mid-sized companies. The data features are especially impressive.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, DECEMBER 13, 2012
    [Price, Salesforce.com] SiteCore Migrates from Web Content Management to Cross-Channel Customer Engagement
    SiteCore does offer the key B2B marketing automation capability to synchronize with CRM products including Salesforce.com and Microsoft Dynamics CRM. Pricing starts around $125,000 for an enterprise deployment. In other words, SiteCore has been steadily executing on the strategy they described in 2009. Maybe that’s a good compromise.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, DECEMBER 4, 2012
    [Price, Salesforce.com] MindMatrix Adds Sales Support to Marketing Automation
    These include landing pages and forms for lead capture; email and postal mail; lead scoring on attributes and behaviors; branching multi-step campaigns; and bi-directional synchronization with Salesforce.com, Microsoft Dynamics, Outlook, and SugarCRM. This is happening to some extent, but not as quickly as I had expected.
  • MODERN B2B MARKETING  |  THURSDAY, NOVEMBER 15, 2012
    [Price, Salesforce.com] Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)
    salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Pricing. Typically, CRM vendors do not provide social functionality, though salesforce.com has made a big push in this area with their acquisitions of Radian6 and Buddy Media. No (except salesforce.com Radian6). Marketing Automation. Quotes.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 6, 2012
    [Price, Salesforce.com] Lead Qualification Best Practices: Sniff: “Inspect What You Expect”
    It’s a combination of checking web resources, Salesforce.com information, Marketo Sales Insight , and account background to better understand: Who is your prospect? All the information I needed was already within Salesforce.com. Why are you calling? But do you have something relevant to say if you catch your prospect live? Be prepared.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, OCTOBER 18, 2012
    [Price, Salesforce.com] Infor Epiphany Marketing and Interaction Advisor: Good Examples of B2C Marketing Automation
    Epiphany was one of the high-fliers of an earlier marketing automation boom: launched in 1997 with an initial public offering in 1999, it traded stock for a variety of customer management systems before its price collapsed. Through all this, the company’s campaign management and CRM systems continued to sell with little change. Neat trick.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, OCTOBER 10, 2012
    [Price, Salesforce.com] SetLogik Offers B2B Marketers a Real Marketing Database
    originally saw SetLogik as a tool to associate marketing leads with sales opportunities, even when they are not connected directly within Salesforce.com. This has been sadly lacking in most B2B marketing automation systems, which supplement the Salesforce.com database with barely-extensible lead profiles and contact histories.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, OCTOBER 2, 2012
    [Price, Salesforce.com] KXEN Packages Automated Predictive Models within Salesforce Apps
    As I mentioned in my Marketing Automation Beer Goggles post, KXEN introduced a free lead scoring app for Salesforce.com users at Dreamforce. Scoring happens within the external application itself – Salesforce.com in this case – allowing the system to update scores as Salesforce data changes without running on KXEN’s own servers.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, SEPTEMBER 13, 2012
    [Price, Salesforce.com] Finally, A Marketing Book That Helps
    The Drag Race is your basic American Graffiti scene but with companies squaring off over qualitative comparisons such as features, price or other directly comparable attributes. Interesting things happen when we tidy up. So naturally I stopped cleaning and sat down to read the Playbook. Not four. Not six. The fans are looking for blood.
  • BUSINESS GROWTH DEVELOPMENT  |  WEDNESDAY, SEPTEMBER 12, 2012
    [Price, Salesforce.com] Inside Sales Is The New Outside Sales
    Even Marc Benioff the salesforce.com founder admitted in his book Behind the Cloud that they “grew their company for the first five or six years with a telesales or Inside Sales model.” They’re able to put the human back in the selling equation, without the price tag. versus 0.5% The term “Inside Sales” often gets confused. Sales
  • BUSINESS GROWTH DEVELOPMENT  |  WEDNESDAY, SEPTEMBER 12, 2012
    [Price, Salesforce.com] Inside Sales Is The New Outside Sales
    Even Marc Benioff the salesforce.com founder admitted in his book Behind the Cloud that they “grew their company for the first five or six years with a telesales or Inside Sales model.” Marc Benioff started salesforce.com with Inside Sales during the First 6 Years – (AP Photo/Ben Margot, File). versus 0.5% Related articles.
  • BUSINESS GROWTH DEVELOPMENT  |  WEDNESDAY, SEPTEMBER 12, 2012
    [Price, Salesforce.com] Inside Sales Is The New Outside Sales
    Even Marc Benioff the salesforce.com founder admitted in his book Behind the Cloud that they “grew their company for the first five or six years with a telesales or Inside Sales model.” Marc Benioff started salesforce.com with Inside Sales during the First 6 Years – (AP Photo/Ben Margot, File). versus 0.5% Related articles.
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 11, 2012
    [Price, Salesforce.com] Dreamforce ’12: Tap into Marketo’s Social Marketing Experts
    B2B Marketing Salesforce.com b2b marketingby Jen Howard The countdown continues.  Dreamforce officially kicks off one week from today and like the thousands of B2B marketers planning to attend, I’m getting ready by selecting my favorite sessions to join. Enjoy! Service Cloud: Self Service – The Ultimate Experience. – 1:30 p.m.
  • LOOPFUSE  |  THURSDAY, AUGUST 23, 2012
    [Price, Salesforce.com] How We Automate Our Marketing at LoopFuse with LoopFuse - Part 1
    Even with those sources available, however, there are still plenty of times when people want an actual example of how LoopFuse, Salesforce.com, and their website work together.  We mostly score people who are visiting our pricing and feature pages. To add LoopFuse to Salesforce.com, click  here. Registration Forms. Scoring.
  • PAUL GILLIN  |  MONDAY, AUGUST 6, 2012
    [Price, Salesforce.com] An Intelligent Approach to Influence Measurement
    Integration with Salesforce.com is built into the first product and most of the leading platforms will be added over time, according to Mike Lewis, VP of marketing at Awareness. Pricing hasn’t been announced yet, but there’s a webinar set for Tuesday, Aug. Victory will go to the swiftest.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, JUNE 27, 2012
    [Price, Salesforce.com] Dell To Resell Pardot Marketing Automation
    Other products in the suite include Salesforce.com for sales automation and customer service, Adobe EchoSign for e-signatures, AppExtremes Conga Composer for proposal creation, Dell’s own Boomi for application integration, and a Dell-built analytics platform. This is the same as Pardot’s direct-sold prices.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JUNE 25, 2012
    [Price, Salesforce.com] Microsoft’s $1.2 Billion Ticket to “Social Business”
    Indeed, as Gartner analyst Larry Cannell explained to ComputerWorld , Microsoft has fallen behind enterprise competitors like SAP, Oracle and Salesforce.com when it comes to cranking out truly social tools. Most importantly, Microsoft’s purchase of Yammer – with a hefty price tag – further validates the concept of the social enterprise.
  • LOOPFUSE  |  FRIDAY, JUNE 15, 2012
    [Price, Salesforce.com] Gartner Group Releases CRM Lead Management Magic Quadrant
    During that discussion and completion of the survey materials, it became clear to us that this report was covering vendors who focus on the largest enterprises at the highest price points. We are not exclusively focused on large enterprise customers and, as a result, do not carry the high price tag of those solutions.
  • DIGITAL B2B MARKETING  |  THURSDAY, JUNE 7, 2012
    [Price, Salesforce.com] 42 B2B Marketing Acronyms and Abbreviations
    May refer to paid search or other CPC priced media programs. The most common pricing model for online banner advertising. Used for pricing email, telemarketing or postal list rentals or purchases. Salesforce.com. Some days B2B marketing discussions seem more like a reading of alphabet soup. SME : Subject Matter Expert.
  • LOOPFUSE  |  MONDAY, MAY 21, 2012
    [Price, Salesforce.com] LoopFuse in the Marketing Automation Times [Podcast]
    We have paid versions that start at $450 per month which is at a lower price than many other solutions on the market. To add LoopFuse to Salesforce.com, click  here. Some highlights: Loopfuse started in 2007 so we have a relatively mature and strong product platform that does all the things that marketing automation needs to do. Enjoy!
  • SAZBEAN  |  THURSDAY, MAY 17, 2012
    [Price, Salesforce.com] Is Eliminating the Bargaining Power of Customers More Important Than Working On the Customer Experience?
    Given that Apple, Amazon, Zappos, USAA, SouthWest Airlines, Zanes Cycles, Richer Sounds, Salesforce.com, O2, American Express. Clearly THE priority is the share price and the way to hit that is to focus in revenue generation and profitability.  Good enough was good enough, even great, for many in the computer industry.  by Maz Iqbal.
  • HUBSPOT  |  TUESDAY, APRIL 3, 2012
    [Price, Salesforce.com] The Sales Game Has Changed: Here's How to Adapt
    In fact, what Salesforce.com calls the Social Enterprise starts with developing a Customer Social Profile and interacting in modern ways. We were embarrassed into controlling our discretionary spending, conducting more due diligence, and being more price-conscious. How the Sales Game Has Changed. The result? The result? The result?
  • CUSTOMER EXPERIENCE MATRIX   |  SUNDAY, MARCH 25, 2012
    [Price, Salesforce.com] Kwanzoo Builds Content for Cross-Channel Marketing
    Data captured by Kwanzoo can be directly posted to Eloqua , Marketo , Constant Contact and Salesforce.com. Pricing is based on number of impressions and starts as low as $499 per month to put Kwanzoo units on Web pages. I first bumped into Kwanzoo about a year ago at a conference trade show and was frankly puzzled at what they offered.
  • SALES CHALLENGER  |  MONDAY, MARCH 19, 2012
    [Price, Salesforce.com] 11 More of the Most Popular CRM Apps
    Several weeks ago we discussed four of the most popular apps from Salesforce.com’s AppExchange that Salesforce CRM users can download to help improve the functionality, efficiency, and effectiveness of their interfaces. Pricing, Quotes, and Proposal Configuratiors. Lead Management. Social Media/Networking. Data Hygiene.
  • HUBSPOT  |  MONDAY, MARCH 5, 2012
    [Price, Salesforce.com] 6 Tactics for Turning Trade Show Interactions Into On-Site Sales
    In addition to your booth area, you should reserve a room that is near the trade show floor/event to answer any remaining questions, talk about prices, and ultimately close deals. For example, at Salesforce.com's Dreamforce conference last year, HubSpot knew that we only had a few seconds to get people's attention.
  • HUBSPOT  |  FRIDAY, FEBRUARY 24, 2012
    [Price, Salesforce.com] The Inbound Way to Do Trade Show Marketing
    It may cost extra to have something “different,” but the price is worth it if it attracts passersby. For example, this is what HubSpot did at Salesforce.com's Dreamforce trade show: 5. Planning for a trade show doesn’t start a month in advance. It doesn’t start two months in advance, either. Be Unique.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, FEBRUARY 21, 2012
    [Price, Salesforce.com] Quantivo Offers High-Volume Customer Analytics at a Modest Price
    Support for multiple hierarchies and queries across hierarchies also minimize the price of making a bad decision during initial schema design, since even unplanned queries will execute reasonably efficiently. Quantivo pricing starts at $2,000 per month and is based on data volume and complexity. Yes there are trade-offs.
  • SALES CHALLENGER  |  TUESDAY, FEBRUARY 21, 2012
    [Price, Salesforce.com] 4 of the Most Popular CRM Apps
    Does your company use Salesforce.com as your CRM? One way Salesforce.com users are combating this issue is by supplementing their Salesforce interface with apps from Salesforce.com’s AppExchange. Pricing, Quotes, and Proposal Configurator: BigMachines Configurator, Quotes, Pricing, Proposals and Contracts.
  • LOOPFUSE  |  WEDNESDAY, FEBRUARY 15, 2012
    [Price, Salesforce.com] Four Ways to Improve Your Marketing Efforts with Automation
    The well-known “Four Ps” model of marketing (price, promotion, product, and place) has been updated with the more customer focused “Four Cs” model (cost, communication, consumer, and convenience) but either way, marketing automation can make your company more successful by giving a power boost to your marketing mix. Price and Cost.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, FEBRUARY 9, 2012
    [Price, Salesforce.com] NurtureHQ Offers "Dead Easy Marketing Automation". Is That Enough?
    This means vendors are increasingly competing on other dimensions including their own marketing and sales skills, cost structures, supporting services, pricing, and financial resources. I don’t know whether to laugh or cry. New-ish marketing automation vendor NurtureHQ showed me its product recently. It’s really nice. think not.
  • B2B MARKETING MENTOR  |  MONDAY, FEBRUARY 6, 2012
    [Price, Salesforce.com] 5 Social Media Strategies for B2B Sales Success
    One reason: in a down economy, sales professionals compete on price instead of value and push incentives to close deals quickly. In an interview with Brian Solis, Marcel LeBrun of Radian6 (now part of Salesforce.com) talks about how recent technology has mechanized the relationship between customer and company. Find Opportunities.
  • LOOPFUSE  |  MONDAY, JANUARY 30, 2012
    [Price, Salesforce.com] 10 B2B Sales and Marketing Metrics Worth Tracking
    This helps you understand not only spend efficiency but cost per lead source and, eventually, lifetime value of leads you may be generating from higher-priced channels. To add LoopFuse to Salesforce.com, click here. This is a guest post by Matt Heinz, President, Heinz Marketing. Read more on his Marketing blog. Marketing Cost per Sale.
  • YOUR SALES MANAGEMENT GURU  |  SUNDAY, JANUARY 15, 2012
    [Price, Salesforce.com] CRM: 15 Years Later, now a friend
    As a Sales Leadership consultant, I think the article below hit on many valid points; the Cloud and CRM usability are key elements in the acceptance of CRM, as is the price/cost issue, especially for the SMB market. When Salesforce.com came onto the scene in 1999, they changed the TCO equation and implementation process for SFA.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, JANUARY 4, 2012
    [Price, Salesforce.com] CallidusCloud Buys LeadFormix Marketing Automation for $9 Million Cash
    The price is surprisingly low for an established marketing automation vendor. This would translate to around $7 million revenue, for a price of just over 1x revenue, compared with 4 to 5x revenue in other recent acquisitions. In particular, LeadFormix infers visitors' “intent” (i.e., This is why Callidus is a good buyer.
  • WORKFACE  |  TUESDAY, JANUARY 3, 2012
    [Price, Salesforce.com] Web 4.0: The Era of Online Customer Engagement
    Salesforce.com has been driving efforts like Chatter forward with the objective of helping organizations become more social. If I want to buy a book, I can visit Amazon.com, compare prices, purchase, and have that book arrive at my doorstep without ever having to interact with a human being. The one constant is change. Web 2.0 Web 3.0
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, DECEMBER 19, 2011
    [Price, Salesforce.com] Influitive Helps Marketers Build an Army of Advocates
    managing awards, and API-level integration to pull profile data ( LinkedIn ), record completed challenges ( Quora , Twitter , Facebook , LinkedIn) and announce completed challenges ( Salesforce.com Chatter). Pricing is free up to 20 active advocates, and then starts at $500 per month, growing at roughly $20 per advocate per month.
  • MARKETING LEADERSHIP COUNCIL   |  TUESDAY, DECEMBER 13, 2011
    [Price, Salesforce.com] 10 Sales Trends for 2012
    At this point in the purchase, needs are scoped, the purchase is funded, and price is often being benchmarked. And this is why customers are increasingly able to de-bundle our solutions and drive the purchase into the realm of price-based order fulfillment. It originally appeared on their blog, T he Sales Challenger.).
  • SALES CHALLENGER  |  WEDNESDAY, DECEMBER 7, 2011
    [Price, Salesforce.com] 10 Trends Every Sales Exec Must Know For 2012
    At this point in the purchase, needs are scoped, the purchase is funded, and price is often being benchmarked. And this is why customers are increasingly able to de-bundle our solutions and drive the purchase into the realm of price-based order fulfillment. We hope you’ll read this and share this. We look forward to your input!
  • LOOPFUSE  |  MONDAY, NOVEMBER 14, 2011
    [Price, Salesforce.com] Turn your product into your marketing with LoopFuse Custom Events
    Lead scoring is a great way to quickly qualify a prospect based on their actions such as viewing a pricing page or downloading a specific PDF file.  To add LoopFuse to Salesforce.com, click here. This last weekend marked the release of LoopFuse v3.34.  Custom Events Explained. Custom Events Dashboard.
  • LOOPFUSE  |  TUESDAY, NOVEMBER 8, 2011
    [Price, Salesforce.com] We are proud to be part of VMware Zimbra's explosive growth [video]
    few of our favorite quotes: “…we love how simply it integrates with Salesforce.com” “As our business has grown…LoopFuse has been able to scale with us” “As our business was growing…price point was extremely reasonable compared to…competitors” We would love you to try out LoopFuse here.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, OCTOBER 25, 2011
    [Price, Salesforce.com] RightNow, Oracle and The Customer
    Most of the buzz has focused either deal size (more than 9x revenue) or competitive implications (particularly what the acquisition means for Salesforce.com’s Service Cloud). Gianforte famously pioneered the Cloud Challenge program, which guaranteed pricing for five years, eliminated long-term contracts and created more usage flexibility.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, OCTOBER 18, 2011
    [Price, Salesforce.com] B2B and B2C Marketing Automation: Understanding the Differences
    By very sharp contrast, B2B marketers rely primarily on their CRM system (that is, Salesforce.com or a competitor) as the primary data source, and complement that with information captured directly by the marketing automation systems’ own landing pages and Web tracking tags. Like any traveler, I’ve returned home with some new perspectives.
  • LOOPFUSE  |  MONDAY, OCTOBER 17, 2011
    [Price, Salesforce.com] Marketing Automation Blueprint - The Ultimate "How To" Guide
    We chose LoopFuse due to its track record working with open source businesses, tight integration with Salesforce CRM, and its flexible pricing model. pricing page). To add LoopFuse to Salesforce.com, click here. CRM Integration Marketing Automation Salesforce.com Thought Leadership automate marketing blueprint how to
  • FEARLESS COMPETITOR  |  WEDNESDAY, OCTOBER 12, 2011
    [Price, Salesforce.com] A Busy Day in Marketing Automation Software
    With product feature differences narrowing, Marketo facing growing pressures on maintaining a price premium. Act-On announced Hot Prospects – a Salesforce.com plug-in (similar in concept to an optional product offered by Marketo.) B2B demand generation | Marketing automation software. Marketo Launches Spark.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, OCTOBER 11, 2011
    [Price, Salesforce.com] Marketo Spark Targets Small Business Marketing Automation
    So the news here is price. In other words, this is a price cut. HubSpot and Act-On have similar pricing to Spark, while Pardot runs a bit higher. Whether Marketo actually makes any money at this price is questionable. If Marketo simply wanted to lower its entry price, why bother to create a new brand?
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, OCTOBER 10, 2011
    [Price, Salesforce.com] Beanstalk Data Adds Service to the Marketing Automation Recipe
    Speaking of CRM, Beanstalk has existing connectors for Salesforce.com , NetSuite and Leads360. Pricing is starts at $1,500 per month for a complete marketing automation system, although clients who want just email and lead scoring can start for as little as $600 per month. Thinking in those terms, Beanstalk Data is a tasty morsel.
  • LOOPFUSE  |  WEDNESDAY, SEPTEMBER 28, 2011
    [Price, Salesforce.com] Questions we want to be asked about marketing automation
    Even then we are extremely competitive with our pricing – we want to be part of your success and not just another technology vendor. We are deeply integrated with Salesforce.com so those customers with the greatest success on our platform use Salesforce.com for their CRM needs. How so?
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, SEPTEMBER 13, 2011
    [Price, Salesforce.com] Pardot Stays Focused on Small and Mid-Size Clients
    Less positively, the modest enhancements may also reflect Pardot’s constrained resources – the company has no outside funding and sells at relatively low prices of $1,000 to $3,000 per month. Pardot also has connectors for SugarCRM , NetSuite , and Microsoft CRM as well as Salesforce.com – not unique, but a broader range than most.
  • WEBBIQUITY  |  MONDAY, AUGUST 29, 2011
    [Price, Salesforce.com] Review: Six Small Business CMS and Web Marketing Systems
    “Free&# CMS options such as WordPress, Joomla and Drupal have an obvious appeal (price) to small businesses, but none are cost-free. Pricing: $150-$600 per year ($12-$50 per month). Genoo doesn’t provide native CRM functionality, but does have a pre-built integration to Salesforce.com. CMS Only. Squarespace. LightCMS.
  • VIEWPOINT  |  MONDAY, JULY 11, 2011
    [Price, Salesforce.com] Beyond Financials: VC & IPO Due Diligence on Sales & Marketing Metrics
    Curious about how long each has been a public company, I checked on the years in which their stocks were offered: Salesforce.com – 2004; SuccessFactors – 2007; and NetSuite – 2007. Extensive pricing pressure from competing services/products at lower prices. Sales and marketing activity.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, JUNE 9, 2011
    [Price, Salesforce.com] Swyft Offers Low-Cost Interaction Management Software as a Service
    Another is cost: you’re looking at the price of a 50 foot yacht (about a quarter million dollars if you haven’t bought one lately), plus a sister ship or two for implementation. Pricing for agent-based applications (call centers, field sales, etc.) Summary: Swyft offers a Software-as-a-Service real-time interaction manager.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, MAY 26, 2011
    [Price, Salesforce.com] Oracle Real-Time Decisions Empowers Business Users
    Pricing depends on the type of deployment but is typically in the hundreds of thousands of dollars. ll grant that SaaS makes it easier to add new components on top of a standard platform such as Salesforce.com ’s Force.com. One of the few dependable rules in the software industry is that Suites Win. appear at a dizzying pace.
  • SOCIAL MEDIA B2B  |  FRIDAY, MAY 20, 2011
    [Price, Salesforce.com] Several B2B Perspectives on LinkedIn’s IPO
    But as this story in Bloomberg details, LinkedIn gets “70 percent of revenue from business subscriptions, a model that’s similar to Salesforce.com.” million shares priced at $45 each, according to a statement released yesterday, and the stock has already more than doubled in today’s trading. from B2B Voices. Continue reading.
  • MARKETING GENIUS BLOG  |  MONDAY, MAY 2, 2011
    [Price, Salesforce.com] Genius Simplicity
    In our own space of marketing automation, for example, a features arms race has broken out that would make salesforce.com ‘s  &# No Software&# SaaS-y mascot blush with embarrassment. This war mentality is “more features means higher prices&#. And they are SO inexpensive to boot. But here’s the irony. Tweet This!
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, APRIL 26, 2011
    [Price, Salesforce.com] MakesBridge Offers Powerful Features to Small Business Marketers
    Canterris , NurtureHQ , and mKubed all provide email, Web visitor tracking, nurture campaigns, lead scoring, and CRM integration ((Salesforce.com for Canterris and NurtureHQ; its own CRM for mKubed) for under $500 per month. This group of marketers has different needs from even slightly larger companies. MakesBridge is another contender.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, APRIL 5, 2011
    [Price, Salesforce.com] Whatsnexx Manages Customer States, Not Campaigns
    The company has existing Infogates for Salesforce.com, Constant Contact, Deliva and CakeMail. This is especially true as marketers add data sources that are not built into standard marketing automation products, which are often limited to Salesforce.com and perhaps a tagged Web site. Whether it’s radically simpler is another question.
  • WEBBIQUITY  |  WEDNESDAY, MARCH 23, 2011
    [Price, Salesforce.com] 9 Criteria for Selecting a Social Media Monitoring Tool
    With almost 200 social monitoring tools (and new entrants still coming to market), available at a range of price levels from free to if-you-have-to-ask-you-can’t-afford-it, how does an organization select the right social monitoring tool for its needs? Salesforce.com ), marketing automation tools and web analytics packages.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, MARCH 16, 2011
    [Price, Salesforce.com] eTrigue Puts a New Interface on Mature Marketing Automation Features
    With mature features and a $1,000 per month starting price, the system is worth a look. But pricing of DemandCenter is actually lower than most vendors in that segment, starting at $1,000 per month for a 10,000 name database. It's priced at $500 per month for 10 users. Bear in mind that’s a two-part proposition.
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