B2B Advertising KPIs: Tighter Alignment, Better Results
Zoominfo
MAY 1, 2023
A campaign could generate a low CTR if you’re targeting too broad an audience, even with a high amount of impressions. These include campaign reach, account lift, influenced pipeline, and return on ad spend (ROAS). On a basic level, you can consider ad clicks from targeted companies that turn into opportunities as “influenced.”
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