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B2B Advertising KPIs: Tighter Alignment, Better Results

Zoominfo

A campaign could generate a low CTR if you’re targeting too broad an audience, even with a high amount of impressions. These include campaign reach, account lift, influenced pipeline, and return on ad spend (ROAS). On a basic level, you can consider ad clicks from targeted companies that turn into opportunities as “influenced.”

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Getting the Most Out of Paid Media Spend in 2022

FunnelEnvy

By the year 2023, video ad spending on social networks in the U.S. Paid ads have also been a boon for small local businesses, targeting their campaigns only within a given geographic region. However, marketers have seen the price of ads on major social platforms – particularly Facebook and Instagram – increase in recent years.

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How to Develop a Successful Go-to-Market Strategy

Zoominfo

At ZoomInfo, we think of go-to-market as encompassing the entire revenue-generating lifecycle: a cohesive motion that targets ideal customers through aligned sales and marketing strategies, built with high-quality data, seamless outreach and engagement, and scalable automation and orchestration.

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A guide to audience targeting for personalised advertising

Bannerflow

But how do you ensure you’re targeting the right audience? And today’s technology allows you to get super-specific with your audience targeting. Instead, focus on the destinations they are interested in, the types of holiday (adventure, cruises, package, city break), accommodation, and price point. What is audience targeting?

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How to Determine a Bidding Strategy for Different Types of Ads

Hubspot

If you want to spend your full budget, this is a good choice for you. It's a hands-off strategy and you can get more bang for your buck while spending your budget. In fact, with this strategy, you might not even spend your full budget. Target Cost. Value Optimization with Minimum Return on Ad Spend (ROAS).

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How to drive and measure success with the right KPIs

Liveintent

The work we’ve done with the premier off-price eCommerce portfolio company Rue Gilt Groupe (RGG) helps illustrate these points quite nicely. RGG, however, was using a lower-funnel KPI to measure success: return on ad spend (ROAS) based on new member revenue. A more elegant approach. A worthwhile tradeoff.

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How to increase profitability by monetizing off-Amazon advertising

SmartBrief - Marketing

This all made media spending irresponsible. Collating this conversion data with your off-Amazon activity enables advertisers to compare return on ad spend (ROAS) for all channels and develop an omnichannel media strategy. You can target by interest, search intent, demographics, geography, etc.

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