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5 ½ FAQs for More Effective Ecommerce Pay-Per-Click Spending

Hubspot

To effectively leverage PPC for ecommerce, we've compiled list of frequently asked questions to help you generate better results from ecommerce PPC spending. 1. Max Bid: How much should I spend per click? You can use targeted PPC campaigns to enhance the traffic on keyword-relevant pages. Necessity: Am I competing for keywords I don’t need to? Photo Credit: Horia Varlan.

Get your CEO to say Y-E-S to SEO

Biznology

If your CEO comes from a marketing background, speak in terms of brand metrics or return on advertising spending (ROAS). CEOs worry about the market share, the bottom line or share price. Otherwise, why should the CEO want to spend the money? Those of us who spend all our time working on the Web know that SEO is no fad. Image by oooh.oooh via Flickr. by Tim Peter.