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How To Measure Paid Media ROI (ROAS)


It ensures that your brand and your content is seen by a targeted audience and, compared to many other marketing channels, it’s scalable. Before we cover how to measure paid media ROI (or return on ad spend - ROAS), we’ll first discuss some other key paid media metrics. First, are your campaigns resonating with big targets or just the low hanging fruit? ROI / ROAS.


5 ½ FAQs for More Effective Ecommerce Pay-Per-Click Spending


To effectively leverage PPC for ecommerce, we've compiled list of frequently asked questions to help you generate better results from ecommerce PPC spending. Max Bid: How much should I spend per click? You can use targeted PPC campaigns to enhance the traffic on keyword-relevant pages. Necessity: Am I competing for keywords I don’t need to? Photo Credit: Horia Varlan.

Get your CEO to say Y-E-S to SEO


If your CEO comes from a marketing background, speak in terms of brand metrics or return on advertising spending (ROAS). CEOs worry about the market share, the bottom line or share price. Otherwise, why should the CEO want to spend the money? Those of us who spend all our time working on the Web know that SEO is no fad. Image by oooh.oooh via Flickr. by Tim Peter.