Get your CEO to say Y-E-S to SEO
Biznology
NOVEMBER 23, 2010
If your CEO comes from a marketing background, speak in terms of brand metrics or return on advertising spending (ROAS). CEOs worry about the market share, the bottom line or share price. Keep the following tips in mind: Speak in your CEO's language. This is another way of speaking in his or her language. Focus on results.
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