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Web Presence Optimization Software Review: gShift Labs


gShift Labs is the first (at least that I’m aware of ) integrated software package for managing web presence optimization (WPO). What sets this software apart is its approach as much as its functionality; the people behind gShift understand that SEO, online PR, social media, PPC advertising and other tactics are each pieces of the larger web presence puzzle. Pricing.

38+ Cool Social Media and Web Tools and Reviews


Find tools to do all of the above and much more in this collection of helpful business, online and social media tools, apps and reviews. ” It’s available at three price/service levels: free, Pro ($10 per month), and then a big jump to Premium ($99 per month). It’s priced for small business at $50 per month with a 90-day free trial offer to try it out. Buffer.

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The 17 Best Keyword Research Tools for SEO and SEM


Here are 17 of the best keyword research tools according to expert reviewers. 1) SEMrush. Google Review Count:  46,500. Sample review:  “If your competitor is ranking for particular search terms you may be able to write content and start ranking for this content instead of them…Very handy!!” Pricing:  $70 to $550 per month. Google Review Count:  29,800.

B2B Marketing Meets Video: Insights from 21 Marketers

Digital B2B Marketing

summary transcript from the discussion is below and is worth reviewing, there were a number of insights as well as individuals in the discussion worth connecting with. Hardware and software recommendations from participants are included below under Recommended Tools and Products. 3. Recent prices have been included where available. Ideal Length of B2B Videos Short.

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Marketing Videos Too Costly? Build Your Own (Affordable!) Video Studio


have also used equipment at all price points. At a minimum, you’ll need a camera, tripod, external microphone, lighting source, and editing software. We’ll review the equipment you could get for each budget. Read the recent reviews of any product you’re considering, whether it’s a tripod, camera or light setup. How to optimize your marketing videos for YouTube.

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24 Full Service Tools to Manage B2B Social Media

Social Media B2B

As the final wrap-up in our ongoing series of Social Media Management Systems (SMMS) reviews for B2B companies, we’re providing a list of the most popular desktop and web-based systems on the market. The social networks that each systems supports is listed along with the price (if published). Since most of these tools are relatively new, there’s a wide variety of features, functionality and price among the various options. Price: Free Trial, $9/month Individual plan. Price : Free. Read our HootSuite review. Price : Free. Price : Free.

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5 Best Paid Distribution Methods And When to Use Them

B2B Marketing Insider

The tricky part is that there are many different types of paid distribution methods at various price points. Its software integrates branded content from marketers like Intel and Pepsi into the feeds of publishers like Forbes and Time Inc. Because of these pricing models, you’ll want to make sure you’re only paying to share the best content you have. Cost-per-click price model.

Where to Learn Excel: The 10 Best Resources on the Internet


Price: Free. Price: Free. Over the past thirty years, Walkenbach has written more than 60 Excel books for users of all levels and around 300 articles and reviews for magazines like InfoWorld, PC World, and PC/Computing. Price: Free. Price: Free. Price: Free. Price: Free. Price: Free. Price: Individual courses start at $79/each.

This Week in Content Marketing: The Battle for Super Bowl Halftime Attention Is On

Junta 42

In this episode, Robert and I discuss YouTube’s Super Bowl halftime play, why it represents a defensive maneuver by Google, and what the implications are for brands. If you enjoy our PNR podcasts, we would love if you would  rate it, or post a review, on iTunes. . 1. Most people don’t even know software like this exists.) This week’s show. Our Sponsor (32:34).

31+ of the Coolest Social Media, Search and Web Tools of 2010


Convert PowerPoint presentations to Flash, or into YouTube videos? Discover how to accomplish all of the tasks above and more using some of the coolest free and modestly priced social media and web tools released in the past year or so. Pricing ranges from $30 to $150 per month. Pricing ranges from $30 to $100 per month depending on features. Create video emails? Klout.

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This Week in Content Marketing: Don’t Build Your Content House on Rented Land

Junta 42

If you enjoy our PNR podcasts, we would love if you would  rate it, or post a review, on iTunes. . 1. This change will be rolled out over the next several months; the first product to be affected will be YouTube. Emma is a provider of best-in-class software and services that help organizations of all sizes get more from their email marketing. This week’s show. Scripps Co.

6 Easy Ways to Keep Track of Your Competitors

Vertical Response

However, you can’t reach that goal if you don’t get to know your competitors —what they offer, what their customers think about them, what their prices are and, most importantly, what action you can take to stand out. How are they priced vs. your company? Look at customer reviews. Check Yelp, Angie’s List, Google Reviews, Foursquare, etc.

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B2B Blogging Gets Publishing Discipline

Paul Gillin

In every one of the entries I reviewed, marketer had applied a disciplined approach to planning and execution, leveraging editorial calendars, careful topic selection and professional communicators to deliver the message. I was also struck by the attention they paid to avoiding the temptation to use blogs as a promotional channel. 27 of the PDF). That’s another great idea. Holy cow!

A Primer on Sales Competitive Battle Cards

The Effective Marketer

– site: use the ‘site’ parameter to limit the search to a specific website, like in ‘pricing’. For example, “acmesoft sales presentation” or “acmesoft price list”. – minus: add a minus sign ‘-‘ with your search string to remove results containing a certain word, as in ‘acmesoft “price list” -europe’. My process is the following: 1. Analysis. 4.


How To Map Content To Your Conversion Funnel


We’ll also show you why the content at each stage is dependent on the type of business using two hypothetical cases – an enterprise software company (B2B) and a fashion eCommerce brand (B2C). Unilever launched the YouTube channel  All Things Hair , an online space where “women could get relevant answers to their hair-care queries through high-quality video content.”

11 Content Curation Tools Every Marketer Needs


For example, I own one Arc’teryx jacket, but I follow them on YouTube, get their emails, and follow their feed on Twitter. For additional dashboards and functionality, pricing starts at $9.99/mo and goes up to $119/mo. 5) Sniply. Now we’re getting into some serious, enterprise-level curation software. The need for great content curators has never been more urgent. love Twitter.

106 More Amazing Social Media and Marketing Statistics for 2014 and 2015


Among the largest social media sites, YouTube drives the most highly engaged website traffic (with visitors overall spending on average nearly four minutes and visiting three pages on target sites), followed in order by Google+, LinkedIn and Twitter. YouTube Statistics. YouTube reaches more U.S. Or have too many social media marketing statistics.” VentureBeat ). 3.

3 Steps to Blow Your Visitor’s Mind with Content Marketing

Marketing Action

There’s an unbelievable amount of content being posted to the web: 216,000 photos shared on Instagram, 278,000 tweets posted, 72 hours of video uploaded to YouTube, and 2 million Google searches performed every minute. Tools and data you already have at your disposal are great – analytics, social feedback, email correspondence and customer reviews, to name a few. Ready for it?

8 Things to Do Before Interviewing Someone for Your Team


At Element Three I will review our contacts in HubSpot, our marketing automation software, to see if a candidate has expressed interest in us with a visit to our website to peruse our content, perhaps downloaded some of our resources or even gone so far as to subscribe to our emails. Twitter and YouTube, yes. Hiring talent is scary. There are so many modern ways to do this.

21 (of the) Best Facebook Guides, Tools and Rants of 2012 So Far


Using a software service such as MailChimp allows you to add a simple sign up form to your Facebook business page and also get some great tools for creating the newsletter.” Though this post is now old news for many Facebook marketers, this piece by frequent best-of contributor Kristi Hines nonetheless provides a great review of Timeline features to go back to and make sure nothing was missed or sub-optimized from Facebook brand timeline pages. ” The Facebook Fallacy by Technology Review. So what are the best tactics for marketing and advertising on Facebook?

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50 Unique Ideas for Your Next Email [Guide]

Vertical Response

Celebrate YouTube. In April of 2005, the owner of YouTube recorded himself at the zoo and uploaded the site’s first video. May might seem like an unexpected time to send a “Year in Review” email, but this kind of promotion can get lost in the holiday hubbub. Marketers for the tax-filing software sent an email out about money-saving tips. January. March.

The Rise of the Content Marketer « The Effective Marketer

The Effective Marketer

Twitter feeds need updating, Facebook pages need commenting, blog posts need editing, and YouTube videos have to be tagged. The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Rise of the Content Marketer Content Needs a King I know I don’t have to argue the value of content to readers of this blog. And scary?

Digital Marketing Glossary, Part 2

Marketing Action

sales, partners, teleprospecting) will engage, in order of priority.” ( SiriusDecisions ) In practice, this means that attributes (such as “title”) and actions (such as viewing a pricing page on a website) are considered signs of likely buying capability and/or advancing sales-readiness, and are given numerical values according to how such factors perform historically. eBook characteristics.

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The 39 Social Media Tools I’ll Use Today

delicious b2bmarketing

This nifty piece of software allows you to specify page title, description, and keywords for each post. Pricing is very reasonable, as you can download and use 60 images a year for just $229. The one downside is Kodak’s built-in video software pales in comparison to Flip’s, forcing me to use iMovie on the Mac, which I can barely tolerate. Smart. implement

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State of the Union Facebook 2013

WindMill Networking

The Social Media Management Software (SMMS) business is thus very strong and continues to grow as infrastructure investments are being made. Software companies and agencies think “the grass is greener on the other side” by seeking to be more like the other.  Software companies recognize that technology thrown over a fence has only limited value. Like it or not, we’re with you. 

Should Social Media Marketers Worry About Privacy?

WindMill Networking

How can you possibly participate in largely public online channels such as Facebook, Google+, Twitter, LinkedIn, FourSquare, Tumblr, YouTube and other social portals without broadcasting a multi-dimensional profile of who you are, what you think and where you go?  The same for facial recognition software.  Can we thank social media for the end of privacy? George Orwell is snickering. 

A quick look at MS365, Kyoo and Triberr

grow - Practical Marketing Solutions

I rarely do tech reviews but I wanted to provide my experiences with three recent test drives, Microsoft 365, Kyoo and the controversial new Triberr application. The price is really sweet. I can get all the basic functionality for $6/month, This includes web conferencing, which I am currently shelling our $49/month to achieve through Citrix. Microsoft 365. There is no POOF.  Triberr.

100 Cool Things You Can Do With RSS " Accredited Degrees

Buzz Marketing for Technology

100 Awesome Youtube Vids for Librarians. Read movie reviews from major critics and the editors themselves at Rotten Tomatoes with their updates. Get those crazy videos everyone loves from YouTube sent directly to your reader with their RSS feed. If you want software information or just want to change the wallpaper on your computer, these feeds will help you out. Free software deals. Each day you can receive free downloads of software that would normally cost money. Software releases. Price changes. Accredited Degrees. Fashion Design.

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100 Cool Things You Can Do With RSS

Buzz Marketing for Technology

100 Awesome Youtube Vids for Librarians. Read movie reviews from major critics and the editors themselves at Rotten Tomatoes with their updates. Get those crazy videos everyone loves from YouTube sent directly to your reader with their RSS feed. If you want software information or just want to change the wallpaper on your computer, these feeds will help you out. Free software deals. Each day you can receive free downloads of software that would normally cost money. Software releases. Price changes. Accredited Degrees. Online. Campus.

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B2B Search Marketing: 5 Must-Read Tips - Online Marketing Blog

delicious b2bmarketing

For example, a B2B site that sells recruitment software might be visited by a company’s HR manager to gauge the effectiveness of the software. In still another scenario, a member of the company’s IT department might visit the site to learn how the software can be integrated into the overall system. Enjoy!] For B2B companies, getting found is just the beginning. Nice stuff.

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Why is customer-centric marketing still more talk than action?

Reputation to Revenue

Michael Shrage’s recent Harvard Business Review post, Great Customers Inspire Great Innovations , got me thinking: Why, amid so much evidence of the power of customer-centric business, are so many companies still mired in inside-out operations? large enterprise software firm touting its launch of a new "community" but doing none of the spade work to make sure any customers actually care.

The Fun Theory: How to Change Behavior

The Effective Marketer

Volkswagen launched what became quickly a viral campaign with emails being forwarded, youtube videos with over 1 million hits and comments from all corners of the web. The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Fun Theory: How to Change Behavior How do you change people’s behavior?

Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies

delicious b2bmarketing

Millions of white papers, books,… Read more… Doug Kessler | March 24th, 2009 | 4 comments SouthWest rap elevates the brand Saw a fabulous YouTube video the other day, where a Southwest airlines attendant delivered the pre-take-off welcome and safety instructions via an entertaining rap. May all who sail in her find reasonably priced shipping supplies from a broad (and competitive) selection of maritime vendors… ShipServ… Read more… Roger Warner | April 15th, 2008 | no comments New White Paper Available: How to PPC in B2B Hey! Come and get it!

Best Cool Web Tools of 2009, Part 1


SlideSix lets you upload PowerPoint, PDF or OpenOffice presentations, mix in videos from YouTube or Vimeo, and share your presentations with groups. Pricing ranges widely from $19 per month for the individual option to $299 per month for the professional version, but there’s a 30-day trial for the curious to try this out. Mail), social networking sites (Facebook, MySpace), blogging platforms (WordPress, Blogger, TypePad), media sites (Flickr, YouTube) and more. Looking for a more powerful way to share presentations online? Generate word-of-word referrals? SlideSix.