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Web Presence Optimization Software Review: gShift Labs


gShift Labs is the first (at least that I’m aware of ) integrated software package for managing web presence optimization (WPO). What sets this software apart is its approach as much as its functionality; the people behind gShift understand that SEO, online PR, social media, PPC advertising and other tactics are each pieces of the larger web presence puzzle. Pricing.

38+ Cool Social Media and Web Tools and Reviews


Find tools to do all of the above and much more in this collection of helpful business, online and social media tools, apps and reviews. ” It’s available at three price/service levels: free, Pro ($10 per month), and then a big jump to Premium ($99 per month). It’s priced for small business at $50 per month with a 90-day free trial offer to try it out. Buffer.

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The 29 Best Web Analytics Tools


Google Review Count:  600. Sample review:  “Google offers a ton of free tools on how  to use its amazing platform so if you have the time, you can teach yourself all you need to know to manage your own analytics. Pricing:  free. Google Review Count:  353. Pricing:  free, plus four levels from $39 to $299 per month, with enterprise pricing by quote.

B2B Marketing Meets Video: Insights from 21 Marketers

Digital B2B Marketing

summary transcript from the discussion is below and is worth reviewing, there were a number of insights as well as individuals in the discussion worth connecting with. Hardware and software recommendations from participants are included below under Recommended Tools and Products. 3. Recent prices have been included where available. Ideal Length of B2B Videos Short.

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How a 99¢ iTunes Download Can Change the B2B Software Industry

Digital Body Language

(this post originally appeared on the "It's All About Revenue" blog) With the popularity of iPhone apps, common software price points have dropped from $39.99–$59.99 to $0.99–$1.49. This trend currently dominates the consumer market, but as a B2B software marketer, you should take notice. This means consumers will get used to paying low prices for the latest technology and this may change their expectations of how they acquire business software. Why Does the 99¢ Software Trend Exist? You also must submit a software development kit to Apple for approval.

55 (of the) Best Social Media Tips, Tactics and Tools of 2010


Most valuable is his dissection of the best way to use the popular social sites, YouTube and blogging in an integrated manner that capitalizes on the strengths of each platform. Ways to Find Legal Music for Your YouTube Videos by Mashable. In the wild days before Google acquired YouTube, users would routinely create and upload videos using any music tracks they had about.

MarTech: Top 100 Influencers and Brands

Onalytica B2B

Marketers are integrating more technology thinking into their work, embracing data-driven decision-making and software-enabled capability development. At the moment, the available automated ad tech is not widely understood or adopted, purely because of its enterprise-level perception and high price ranges that are typically out of reach for smaller businesses. BMC Software.

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28 of the Best Chrome Extensions for SEO, Productivity & More


We can’t guarantee that they will make YouTube videos less tempting to watch, but we recommend them for busy marketers who want to make their time online more efficient. Please note: All of these are free tools, but some of the services that they work with have paid features or subscriptions, and those prices are included below. Price: Free. 4) Save to Facebook. Price: Free.

5 Best Paid Distribution Methods And When to Use Them

B2B Marketing Insider

The tricky part is that there are many different types of paid distribution methods at various price points. Its software integrates branded content from marketers like Intel and Pepsi into the feeds of publishers like Forbes and Time Inc. Because of these pricing models, you’ll want to make sure you’re only paying to share the best content you have. Cost-per-click price model.

Marketing Videos Too Costly? Build Your Own (Affordable!) Video Studio


have also used equipment at all price points. At a minimum, you’ll need a camera, tripod, external microphone, lighting source, and editing software. We’ll review the equipment you could get for each budget. Read the recent reviews of any product you’re considering, whether it’s a tripod, camera or light setup. How to optimize your marketing videos for YouTube.

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Where to Learn Excel: The 10 Best Resources on the Internet


Price: Free. Price: Free. Over the past thirty years, Walkenbach has written more than 60 Excel books for users of all levels and around 300 articles and reviews for magazines like InfoWorld, PC World, and PC/Computing. Price: Free. Price: Free. Price: Free. Price: Free. Price: Free. Price: Individual courses start at $79/each.

31+ of the Coolest Social Media, Search and Web Tools of 2010


Convert PowerPoint presentations to Flash, or into YouTube videos? Discover how to accomplish all of the tasks above and more using some of the coolest free and modestly priced social media and web tools released in the past year or so. Pricing ranges from $30 to $150 per month. Pricing ranges from $30 to $100 per month depending on features. Create video emails? Klout.

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24 Full Service Tools to Manage B2B Social Media

Social Media B2B

As the final wrap-up in our ongoing series of Social Media Management Systems (SMMS) reviews for B2B companies, we’re providing a list of the most popular desktop and web-based systems on the market. The social networks that each systems supports is listed along with the price (if published). Since most of these tools are relatively new, there’s a wide variety of features, functionality and price among the various options. Price: Free Trial, $9/month Individual plan. Price : Free. Read our HootSuite review. Price : Free. Price : Free.

A Primer on Sales Competitive Battle Cards

The Effective Marketer

– site: use the ‘site’ parameter to limit the search to a specific website, like in ‘pricing’. For example, “acmesoft sales presentation” or “acmesoft price list”. – minus: add a minus sign ‘-‘ with your search string to remove results containing a certain word, as in ‘acmesoft “price list” -europe’. My process is the following: 1. Analysis. 4.


6 Easy Ways to Keep Track of Your Competitors

Vertical Response

However, you can’t reach that goal if you don’t get to know your competitors —what they offer, what their customers think about them, what their prices are and, most importantly, what action you can take to stand out. How are they priced vs. your company? Look at customer reviews. Check Yelp, Angie’s List, Google Reviews, Foursquare, etc.

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B2B Blogging Gets Publishing Discipline

Paul Gillin

In every one of the entries I reviewed, marketer had applied a disciplined approach to planning and execution, leveraging editorial calendars, careful topic selection and professional communicators to deliver the message. I was also struck by the attention they paid to avoiding the temptation to use blogs as a promotional channel. 27 of the PDF). That’s another great idea. Holy cow!

This Week in Content Marketing: The Battle for Super Bowl Halftime Attention Is On

Junta 42

In this episode, Robert and I discuss YouTube’s Super Bowl halftime play, why it represents a defensive maneuver by Google, and what the implications are for brands. If you enjoy our PNR podcasts, we would love if you would  rate it, or post a review, on iTunes. . 1. Most people don’t even know software like this exists.) This week’s show. Our Sponsor (32:34).

How to Create 360-Degree Video: The Ultimate Guide


The higher-quality option comes with a hefty price tag, at $4,999.99 for the Omni™ , as opposed to $269.95 - $349.50 for different THETA models. Meanwhile, different sites like YouTube and Facebook have their own recommendations for the best cameras to use -- reviewing those lists might be helpful if you plan to share on a specific platform. 4) Stitch the footage to create a single video.

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How To Map Content To Your Conversion Funnel


We’ll also show you why the content at each stage is dependent on the type of business using two hypothetical cases – an enterprise software company (B2B) and a fashion eCommerce brand (B2C). Unilever launched the YouTube channel  All Things Hair , an online space where “women could get relevant answers to their hair-care queries through high-quality video content.”

This Week in Content Marketing: Don’t Build Your Content House on Rented Land

Junta 42

If you enjoy our PNR podcasts, we would love if you would  rate it, or post a review, on iTunes. . 1. This change will be rolled out over the next several months; the first product to be affected will be YouTube. Emma is a provider of best-in-class software and services that help organizations of all sizes get more from their email marketing. This week’s show. Scripps Co.

10 Trends That Defined Digital Marketing in 2016

Modern B2B Marketing

before quoting their price for a one-way to L.A. great example is “ Chewbacca Mom ” and her live product review of a Kohl’s Chewbacca mask. In June, YouTube released a new capability for live streams to be captured and served directly through the company’s mobile app. If you’re worried you might have missed something major this year, we have you covered. Real-Time Marketing.

11 Content Curation Tools Every Marketer Needs


For example, I own one Arc’teryx jacket, but I follow them on YouTube, get their emails, and follow their feed on Twitter. For additional dashboards and functionality, pricing starts at $9.99/mo and goes up to $119/mo. 5) Sniply. Now we’re getting into some serious, enterprise-level curation software. The need for great content curators has never been more urgent. love Twitter.

106 More Amazing Social Media and Marketing Statistics for 2014 and 2015


Among the largest social media sites, YouTube drives the most highly engaged website traffic (with visitors overall spending on average nearly four minutes and visiting three pages on target sites), followed in order by Google+, LinkedIn and Twitter. YouTube Statistics. YouTube reaches more U.S. Or have too many social media marketing statistics.” VentureBeat ). 3.

Virtual Reality vs Traditional Video: 7 Differences You Need to Know


At the very least you will need a 360 camera rig and editing station (with an i5 processor or above), as well as a PC and headset to review the footage. It’s priced at around US $460. The price for this fancy rig is around US $4600. If you want higher quality footage – Samsung Gear 360 can still do it, but then you have to use a computer and specialist stitching software.

8 Things to Do Before Interviewing Someone for Your Team


At Element Three I will review our contacts in HubSpot, our marketing automation software, to see if a candidate has expressed interest in us with a visit to our website to peruse our content, perhaps downloaded some of our resources or even gone so far as to subscribe to our emails. Twitter and YouTube, yes. Hiring talent is scary. There are so many modern ways to do this.

3 Steps to Blow Your Visitor’s Mind with Content Marketing

Marketing Action

There’s an unbelievable amount of content being posted to the web: 216,000 photos shared on Instagram, 278,000 tweets posted, 72 hours of video uploaded to YouTube, and 2 million Google searches performed every minute. Tools and data you already have at your disposal are great – analytics, social feedback, email correspondence and customer reviews, to name a few. Ready for it?

What Is Digital Marketing?


Earned online coverage (PR, social media, and reviews). Marketing automation refers to the software that exists with the goal of automating marketing actions. With digital marketing, you can see the exact number of people who have viewed your website’s homepage in real time by using digital analytics software like HubSpot. So What Exactly is Digital Marketing? Your website.

73 Experts Reveal B2B Marketing Trends to Leverage in 2017


While you are reviewing your old posts, it makes it a great time to revise or add new information to the post as well. Continuing to highlight your customers and their success with your solutions will be key to differentiate yourself from the competition.  We all look to reviews for validation of our choice to buy and it is not any different in software. Marketing automation.

21 (of the) Best Facebook Guides, Tools and Rants of 2012 So Far


Using a software service such as MailChimp allows you to add a simple sign up form to your Facebook business page and also get some great tools for creating the newsletter.” Though this post is now old news for many Facebook marketers, this piece by frequent best-of contributor Kristi Hines nonetheless provides a great review of Timeline features to go back to and make sure nothing was missed or sub-optimized from Facebook brand timeline pages. ” The Facebook Fallacy by Technology Review. So what are the best tactics for marketing and advertising on Facebook?

The Rise of the Content Marketer « The Effective Marketer

The Effective Marketer

Twitter feeds need updating, Facebook pages need commenting, blog posts need editing, and YouTube videos have to be tagged. The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Rise of the Content Marketer Content Needs a King I know I don’t have to argue the value of content to readers of this blog. And scary?

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50 Unique Ideas for Your Next Email [Guide]

Vertical Response

Celebrate YouTube. In April of 2005, the owner of YouTube recorded himself at the zoo and uploaded the site’s first video. May might seem like an unexpected time to send a “Year in Review” email, but this kind of promotion can get lost in the holiday hubbub. Marketers for the tax-filing software sent an email out about money-saving tips. January. March.

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The 39 Social Media Tools I’ll Use Today

delicious b2bmarketing

This nifty piece of software allows you to specify page title, description, and keywords for each post. Pricing is very reasonable, as you can download and use 60 images a year for just $229. The one downside is Kodak’s built-in video software pales in comparison to Flip’s, forcing me to use iMovie on the Mac, which I can barely tolerate. Smart. implement

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Digital Marketing Glossary, Part 2

Marketing Action

sales, partners, teleprospecting) will engage, in order of priority.” ( SiriusDecisions ) In practice, this means that attributes (such as “title”) and actions (such as viewing a pricing page on a website) are considered signs of likely buying capability and/or advancing sales-readiness, and are given numerical values according to how such factors perform historically. eBook characteristics.

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A quick look at MS365, Kyoo and Triberr

grow - Practical Marketing Solutions

I rarely do tech reviews but I wanted to provide my experiences with three recent test drives, Microsoft 365, Kyoo and the controversial new Triberr application. The price is really sweet. I can get all the basic functionality for $6/month, This includes web conferencing, which I am currently shelling our $49/month to achieve through Citrix. Microsoft 365. There is no POOF.  Triberr.

State of the Union Facebook 2013

WindMill Networking

The Social Media Management Software (SMMS) business is thus very strong and continues to grow as infrastructure investments are being made. Software companies and agencies think “the grass is greener on the other side” by seeking to be more like the other.  Software companies recognize that technology thrown over a fence has only limited value. Like it or not, we’re with you. 

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Should Social Media Marketers Worry About Privacy?

WindMill Networking

How can you possibly participate in largely public online channels such as Facebook, Google+, Twitter, LinkedIn, FourSquare, Tumblr, YouTube and other social portals without broadcasting a multi-dimensional profile of who you are, what you think and where you go?  The same for facial recognition software.  Can we thank social media for the end of privacy? George Orwell is snickering. 

The Fun Theory: How to Change Behavior

The Effective Marketer

Volkswagen launched what became quickly a viral campaign with emails being forwarded, youtube videos with over 1 million hits and comments from all corners of the web. The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Fun Theory: How to Change Behavior How do you change people’s behavior?