Web Presence Optimization Software Review: gShift Labs
JANUARY 19, 2012
gShift Labs is the first (at least that I’m aware of ) integrated software package for managing web presence optimization (WPO). What sets this software apart is its approach as much as its functionality; the people behind gShift understand that SEO, online PR, social media, PPC advertising and other tactics are each pieces of the larger web presence puzzle. Pricing.
38+ Cool Social Media and Web Tools and Reviews
APRIL 9, 2012
Find tools to do all of the above and much more in this collection of helpful business, online and social media tools, apps and reviews. ” It’s available at three price/service levels: free, Pro ($10 per month), and then a big jump to Premium ($99 per month). It’s priced for small business at $50 per month with a 90-day free trial offer to try it out. Buffer.
B2B Marketing Meets Video: Insights from 21 Marketers
Digital B2B Marketing
APRIL 9, 2012
summary transcript from the discussion is below and is worth reviewing, there were a number of insights as well as individuals in the discussion worth connecting with. Hardware and software recommendations from participants are included below under Recommended Tools and Products. 3. Recent prices have been included where available. Ideal Length of B2B Videos Short.
Year in Review: The Highs and Lows of Marketing in 2013
DECEMBER 18, 2013
Technically, I work in the software industry , but we''re marketing-adjacent. The chatter is that this is just to help them get in on that video ad revenue that Google sees with YouTube -- and that chatter is probably right. Let''s not split hairs.). Marketing in 2013: The Highs and Lows. Awesome Campaigns. Let''s start on a high note. Even if you''re not a fan of the show (Seriously?
55 (of the) Best Social Media Tips, Tactics and Tools of 2010
FEBRUARY 7, 2011
Most valuable is his dissection of the best way to use the popular social sites, YouTube and blogging in an integrated manner that capitalizes on the strengths of each platform. Ways to Find Legal Music for Your YouTube Videos by Mashable. In the wild days before Google acquired YouTube, users would routinely create and upload videos using any music tracks they had about.
How a 99¢ iTunes Download Can Change the B2B Software Industry
Digital Body Language
OCTOBER 12, 2010
(this post originally appeared on the "It's All About Revenue" blog) With the popularity of iPhone apps, common software price points have dropped from $39.99–$59.99 to $0.99–$1.49. This trend currently dominates the consumer market, but as a B2B software marketer, you should take notice. This means consumers will get used to paying low prices for the latest technology and this may change their expectations of how they acquire business software. Why Does the 99¢ Software Trend Exist? You also must submit a software development kit to Apple for approval.
5 Best Paid Distribution Methods And When to Use Them
B2B Marketing Insider
SEPTEMBER 11, 2015
The tricky part is that there are many different types of paid distribution methods at various price points. Its software integrates branded content from marketers like Intel and Pepsi into the feeds of publishers like Forbes and Time Inc. Because of these pricing models, you’ll want to make sure you’re only paying to share the best content you have. Cost-per-click price model.
24 Full Service Tools to Manage B2B Social Media
Social Media B2B
SEPTEMBER 30, 2010
As the final wrap-up in our ongoing series of Social Media Management Systems (SMMS) reviews for B2B companies, we’re providing a list of the most popular desktop and web-based systems on the market. The social networks that each systems supports is listed along with the price (if published). Since most of these tools are relatively new, there’s a wide variety of features, functionality and price among the various options. Price: Free Trial, $9/month Individual plan. Price : Free. Read our HootSuite review. Price : Free. Price : Free.
Where to Learn Excel: The 10 Best Resources on the Internet
MARCH 28, 2016
Price: Free. Price: Free. Over the past thirty years, Walkenbach has written more than 60 Excel books for users of all levels and around 300 articles and reviews for magazines like InfoWorld, PC World, and PC/Computing. Price: Free. Price: Free. Price: Free. Price: Free. Price: Free. Price: Individual courses start at $79/each.
This Week in Content Marketing: The Battle for Super Bowl Halftime Attention Is On
JANUARY 31, 2015
In this episode, Robert and I discuss YouTube’s Super Bowl halftime play, why it represents a defensive maneuver by Google, and what the implications are for brands. If you enjoy our PNR podcasts, we would love if you would rate it, or post a review, on iTunes. . 1. Most people don’t even know software like this exists.) This week’s show. Our Sponsor (32:34).
31+ of the Coolest Social Media, Search and Web Tools of 2010
JANUARY 24, 2011
Convert PowerPoint presentations to Flash, or into YouTube videos? Discover how to accomplish all of the tasks above and more using some of the coolest free and modestly priced social media and web tools released in the past year or so. Pricing ranges from $30 to $150 per month. Pricing ranges from $30 to $100 per month depending on features. Create video emails? Klout.
A Primer on Sales Competitive Battle Cards
The Effective Marketer
MAY 27, 2015
– site: use the ‘site’ parameter to limit the search to a specific website, like in ‘pricing site:www.acmesoft.com’. For example, “acmesoft sales presentation” or “acmesoft price list”. – minus: add a minus sign ‘-‘ with your search string to remove results containing a certain word, as in ‘acmesoft “price list” -europe’. My process is the following: 1. Analysis. 4.
This Week in Content Marketing: Don’t Build Your Content House on Rented Land
AUGUST 1, 2015
If you enjoy our PNR podcasts, we would love if you would rate it, or post a review, on iTunes. . 1. This change will be rolled out over the next several months; the first product to be affected will be YouTube. Emma is a provider of best-in-class software and services that help organizations of all sizes get more from their email marketing. This week’s show. Scripps Co.
6 Easy Ways to Keep Track of Your Competitors
JUNE 17, 2014
However, you can’t reach that goal if you don’t get to know your competitors —what they offer, what their customers think about them, what their prices are and, most importantly, what action you can take to stand out. How are they priced vs. your company? Look at customer reviews. Check Yelp, Angie’s List, Google Reviews, Foursquare, etc.
B2B Blogging Gets Publishing Discipline
MARCH 24, 2011
In every one of the entries I reviewed, marketer had applied a disciplined approach to planning and execution, leveraging editorial calendars, careful topic selection and professional communicators to deliver the message. I was also struck by the attention they paid to avoiding the temptation to use blogs as a promotional channel. 27 of the PDF). That’s another great idea. Holy cow!
11 Content Curation Tools Every Marketer Needs
MARCH 30, 2015
For example, I own one Arc’teryx jacket, but I follow them on YouTube, get their emails, and follow their feed on Twitter. For additional dashboards and functionality, pricing starts at $9.99/mo and goes up to $119/mo. 5) Sniply. Now we’re getting into some serious, enterprise-level curation software. The need for great content curators has never been more urgent. love Twitter.
106 More Amazing Social Media and Marketing Statistics for 2014 and 2015
FEBRUARY 10, 2015
Among the largest social media sites, YouTube drives the most highly engaged website traffic (with visitors overall spending on average nearly four minutes and visiting three pages on target sites), followed in order by Google+, LinkedIn and Twitter. YouTube Statistics. YouTube reaches more U.S. Or have too many social media marketing statistics.” VentureBeat ). 3.
How To Map Content To Your Conversion Funnel
MAY 25, 2016
We’ll also show you why the content at each stage is dependent on the type of business using two hypothetical cases – an enterprise software company (B2B) and a fashion eCommerce brand (B2C). Unilever launched the YouTube channel All Things Hair , an online space where “women could get relevant answers to their hair-care queries through high-quality video content.”
3 Steps to Blow Your Visitor’s Mind with Content Marketing
JUNE 17, 2014
There’s an unbelievable amount of content being posted to the web: 216,000 photos shared on Instagram, 278,000 tweets posted, 72 hours of video uploaded to YouTube, and 2 million Google searches performed every minute. Tools and data you already have at your disposal are great – analytics, social feedback, email correspondence and customer reviews, to name a few. Ready for it?
8 Things to Do Before Interviewing Someone for Your Team
FEBRUARY 2, 2016
At Element Three I will review our contacts in HubSpot, our marketing automation software, to see if a candidate has expressed interest in us with a visit to our website to peruse our content, perhaps downloaded some of our resources or even gone so far as to subscribe to our emails. Twitter and YouTube, yes. Hiring talent is scary. There are so many modern ways to do this.
21 (of the) Best Facebook Guides, Tools and Rants of 2012 So Far
SEPTEMBER 19, 2012
Using a software service such as MailChimp allows you to add a simple sign up form to your Facebook business page and also get some great tools for creating the newsletter.” Though this post is now old news for many Facebook marketers, this piece by frequent best-of contributor Kristi Hines nonetheless provides a great review of Timeline features to go back to and make sure nothing was missed or sub-optimized from Facebook brand timeline pages. ” The Facebook Fallacy by Technology Review. So what are the best tactics for marketing and advertising on Facebook?
The Rise of the Content Marketer « The Effective Marketer
The Effective Marketer
MAY 9, 2011
Twitter feeds need updating, Facebook pages need commenting, blog posts need editing, and YouTube videos have to be tagged. The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Rise of the Content Marketer Content Needs a King I know I don’t have to argue the value of content to readers of this blog. And scary?
50 Unique Ideas for Your Next Email [Guide]
MARCH 21, 2014
Celebrate YouTube. In April of 2005, the owner of YouTube recorded himself at the zoo and uploaded the site’s first video. May might seem like an unexpected time to send a “Year in Review” email, but this kind of promotion can get lost in the holiday hubbub. Marketers for the tax-filing software sent an email out about money-saving tips. January. March.
Digital Marketing Glossary, Part 2
FEBRUARY 24, 2014
sales, partners, teleprospecting) will engage, in order of priority.” ( SiriusDecisions ) In practice, this means that attributes (such as “title”) and actions (such as viewing a pricing page on a website) are considered signs of likely buying capability and/or advancing sales-readiness, and are given numerical values according to how such factors perform historically. eBook characteristics.
The 39 Social Media Tools I’ll Use Today
OCTOBER 31, 2010
This nifty piece of software allows you to specify page title, description, and keywords for each post. Pricing is very reasonable, as you can download and use 60 images a year for just $229. The one downside is Kodak’s built-in video software pales in comparison to Flip’s, forcing me to use iMovie on the Mac, which I can barely tolerate. Smart. implement bit.ly
State of the Union Facebook 2013
JANUARY 22, 2013
The Social Media Management Software (SMMS) business is thus very strong and continues to grow as infrastructure investments are being made. Software companies and agencies think “the grass is greener on the other side” by seeking to be more like the other. Software companies recognize that technology thrown over a fence has only limited value. Like it or not, we’re with you.
A quick look at MS365, Kyoo and Triberr
grow - Practical Marketing Solutions
JULY 5, 2011
I rarely do tech reviews but I wanted to provide my experiences with three recent test drives, Microsoft 365, Kyoo and the controversial new Triberr application. The price is really sweet. I can get all the basic functionality for $6/month, This includes web conferencing, which I am currently shelling our $49/month to achieve through Citrix. Microsoft 365. There is no POOF. Triberr.
Should Social Media Marketers Worry About Privacy?
NOVEMBER 13, 2012
How can you possibly participate in largely public online channels such as Facebook, Google+, Twitter, LinkedIn, FourSquare, Tumblr, YouTube and other social portals without broadcasting a multi-dimensional profile of who you are, what you think and where you go? The same for facial recognition software. Can we thank social media for the end of privacy? George Orwell is snickering.
100 Cool Things You Can Do With RSS " Accredited Degrees
Buzz Marketing for Technology
OCTOBER 20, 2008
100 Awesome Youtube Vids for Librarians. Read movie reviews from major critics and the editors themselves at Rotten Tomatoes with their updates. Get those crazy videos everyone loves from YouTube sent directly to your reader with their RSS feed. If you want software information or just want to change the wallpaper on your computer, these feeds will help you out. Free software deals. Each day you can receive free downloads of software that would normally cost money. Software releases. Price changes. Accredited Degrees. Fashion Design.
100 Cool Things You Can Do With RSS
Buzz Marketing for Technology
JULY 16, 2008
100 Awesome Youtube Vids for Librarians. Read movie reviews from major critics and the editors themselves at Rotten Tomatoes with their updates. Get those crazy videos everyone loves from YouTube sent directly to your reader with their RSS feed. If you want software information or just want to change the wallpaper on your computer, these feeds will help you out. Free software deals. Each day you can receive free downloads of software that would normally cost money. Software releases. Price changes. Accredited Degrees. Online. Campus.
The Fun Theory: How to Change Behavior
The Effective Marketer
NOVEMBER 30, 2009
Volkswagen launched what became quickly a viral campaign with emails being forwarded, youtube videos with over 1 million hits and comments from all corners of the web. The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Fun Theory: How to Change Behavior How do you change people’s behavior?
B2B Search Marketing: 5 Must-Read Tips - Online Marketing Blog
DECEMBER 9, 2009
For example, a B2B site that sells recruitment software might be visited by a company’s HR manager to gauge the effectiveness of the software. In still another scenario, a member of the company’s IT department might visit the site to learn how the software can be integrated into the overall system. Enjoy!] For B2B companies, getting found is just the beginning. Nice stuff.
Why is customer-centric marketing still more talk than action?
Reputation to Revenue
OCTOBER 6, 2010
Michael Shrage’s recent Harvard Business Review post, Great Customers Inspire Great Innovations , got me thinking: Why, amid so much evidence of the power of customer-centric business, are so many companies still mired in inside-out operations? large enterprise software firm touting its launch of a new "community" but doing none of the spade work to make sure any customers actually care.
Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies
JUNE 22, 2009
Millions of white papers, books,… Read more… Doug Kessler | March 24th, 2009 | 4 comments SouthWest rap elevates the brand Saw a fabulous YouTube video the other day, where a Southwest airlines attendant delivered the pre-take-off welcome and safety instructions via an entertaining rap. May all who sail in her find reasonably priced shipping supplies from a broad (and competitive) selection of maritime vendors… ShipServ… Read more… Roger Warner | April 15th, 2008 | no comments New White Paper Available: How to PPC in B2B Hey! Come and get it!
How to Fail at Social Media
The Effective Marketer
AUGUST 2, 2010
An interesting post on Why So Many Companies Suck at Social Media brings in some good insights and compares the now famous Old Spice youtube campaign with copycats like Cisco and Brigham Young University. The problem is, when a company does very well with a campaign, others come and try to copy the same formula thinking it will also yield higher numbers, but no! United States License.
Social Media's Next Victim?
The Effective Marketer
NOVEMBER 6, 2009
And now with social media, there’s no telling who will be the next United to see its market cap hurt because of a blog post or youtube video. recent article ( When digital marketing strategies go wrong ) from Revolution Magazine, a UK publication, reviews some of the most interesting social media mishaps. The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Social Media’s Next Victim? Who doesn’t like to see a big giant fall down on its face, especially if it’s in public?
Best Cool Web Tools of 2009, Part 1
JANUARY 10, 2010
SlideSix lets you upload PowerPoint, PDF or OpenOffice presentations, mix in videos from YouTube or Vimeo, and share your presentations with groups. Pricing ranges widely from $19 per month for the individual option to $299 per month for the professional version, but there’s a 30-day trial for the curious to try this out. Mail), social networking sites (Facebook, MySpace), blogging platforms (WordPress, Blogger, TypePad), media sites (Flickr, YouTube) and more. Looking for a more powerful way to share presentations online? Generate word-of-word referrals? SlideSix.
Six Ways to Produce Online Video on a Budget
JANUARY 5, 2010
According to Compete.com , YouTube had nearly 86 million unique visitors and more than half a billion site visits last month. Shooting a basic home-video style piece with a Flip Mino or Samsung SMX-F34 (my personal favorite YouTube-friendly camcorder) may not project sufficient sophistication, while a professionally-produced video costing $8,000-$10,000 or more is simply not in the budget.
Why Won’t Anyone Return My !*#@$% Call? (guest post)
B2B Conversations Now
SEPTEMBER 16, 2010
Her job is to recruit software companies to sign up for our lead generation program, typically by cold calling a targeted list of strategic accounts. Many software companies contact us via our website, and then go silent for months. The software vendors that are our customers report that buyers are increasingly hard to reach, even when the buyer requests information from the vendor (A humorous note: these are often the same vendors that didn’t return our calls when we were first recruiting them). Did they ask for a price quote? Enjoy! This summer, that became my job.
The Enemy of Productivity
The Effective Marketer
NOVEMBER 4, 2009
Stress vs. Productivity from www.hrmreport.com If your office is anything like mine, your colleagues send you Youtube videos, web links, and other stuff that although very entertaining doesn’t help you get your projects done on time. OK, maybe is still too early in the morning, but how about yesterday? If sometimes it feels like email is running your day, then you are not alone.
Wake Up, Boss! Your Salespeople Need Help
Jill Konrath's Fresh Sales Strategies Blog
SEPTEMBER 27, 2010
By Don Fornes , Founder & CEO, Software Advice. Her job is to recruit software companies to sign up for our lead generation program, typically by cold calling a targeted list of strategic accounts. Many software companies contact us via our website, and then go silent for months. Did they ask for a price quote? on the Software Advice blog: [link Bing too.
Best of 2009 (So Far): Cool Web Tools, Part 1
OCTOBER 21, 2009
Pricing ranges widely from $19 per month for the individual option to $299 per month for the professional version, but there's a 30-day trial for the curious to try this out. Mail), social networking sites (Facebook, MySpace), blogging platforms (WordPress, Blogger, TypePad), media sites (Flickr, YouTube) and more. Looking for a slick tool to easily build branded widgets?
how to use social media - lessons from ama digital conference
The Effective Marketer
MARCH 7, 2009
Peter Contardo and Shaun Pope, from Endavo Media , gave us a great primer on monetizing online video, clarifying that although easy to create (anyone with a webcam can upload to Youtube), need some thinking before you can actually make money with video. The guy really knows his stuff. Some good discussion about the integration between online and print advertising got everyone talking.