Marketing Interactions

MARCH 7, 2022

And, before we move on, let’s talk about pricing as the reason for the loss. For a high majority of your lost deals, I’m going to wager that it’s not price. It’s unlikely the buyer would have become an opportunity if they weren’t in the ballpark on price. Pricing is usually an easy way for buyers to say No.

Ideal Customer Profiles 88

Ideal Customer Profiles B2B B2B Thought Leadership Peer-to-peer 88

Marketing Interactions

DECEMBER 21, 2021

Your boss expects rationalization for the price based on the return on investment the company will reap. This means that the experiences you provide need to be—at a minimum—relevant, pleasant, and fulfilling, even if not over-the-top exciting. A powerful emotion in B2B marketing is how much someone likes and trusts your brand.

B2B Marketing 80

B2B Marketing B2B Content Paid Search Agency 80

Marketing Interactions

JUNE 23, 2017

And, you’ll find that speaking to her will be relevant to many in the target audience because her story is based on the commonalities discovered during the persona creation process. “A Age and salary are also not relevant given the rise in startups, where a senior executive can be fresh out of college. I’m guessing it’s the second one.

Buyer Personas 64

Buyer Personas Marketing Strategy Marketing & Strategy B2B Marketing 64