Remove recency

Customer Experience Matrix

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Vocus Purchased by Private Equity Firm GTCR: This Could Be Interesting

Customer Experience Matrix

million in cash, a premium of 48% over their stock market price. Vocus announced on Monday that they were being acquired by private equity firm GTCR for $446.5 It’s still a modest multiple of 2.4 But it only allows one score per customer.

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idio Does Sophisticated Content Recommendation

Customer Experience Matrix

Pricing is based on recommendation volume and starts around $60,000 per year for ten million recommendations. Interest profiles take into account the recency of each selection and give different weights to different types of selections – e.g., more weight to sharing something than just reading it.

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Eventricity Lets Banks Buy, Not Build, Event-Based Marketing Systems

Customer Experience Matrix

Filters can consider event recency, rules for contact frequency, and customer type. Pricing on the actual software starts as low as $50,000 and would be about 250,000 Euros ($360,000) for a bank with one million customers. Eligible events are ranked based on event type and processing sequence. Implementation takes ten to 12 weeks.

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LeadLiaison Helps Marketing Automation Users Break the Content Bottleneck

Customer Experience Matrix

The most impressive feature is an outsourced content creation service, which lets marketers build an online creative brief for a particular item and then send it to a network of writers who agree to produce it for a fixed price in a few days. Enhancements for more advanced reporting are also planned for 2015.

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RedPoint Offers Broad, Deep B2C Marketing Automation

Customer Experience Matrix

These fill a demand for powerful but moderately-priced options by both marketing services providers and mid-sized companies. It is used for segmentations such as RFM (recency, frequency, monetary value) cells, age/gender/cluster cells, branch or dealer assignments, and product splits. A minimum system starts around $60,000 per year.

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Deltalytics' Lloyd Merriam Comments on LTV

Customer Experience Matrix

Tests can be conducted to measure the impact of, say, introducing a new product line or instituting wide scale changes in pricing. At some point, a seat-of-the-pants determination must be made based upon relevant, albeit inherently incomplete, data.

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LeadLife Mixes Advanced and Simple Features

Customer Experience Matrix

Other reports can list individuals by status, by products purchased, by contact recency, and other attributes. Pricing is based on primarily on email volume. Pricing is based on primarily on email volume. Each price includes all system features, unlimited Web volume, and five users.