Anything Goes Marketing

JULY 20, 2006

Not getting a great conversion rate from your landing pages? Essentially, the more relevant your Adword keywords and text ad copy are to your landing page content, the less costly your keywords will be as it lowers the minimum bid price. Here's a good article from e-consultancy called " A 10-point checklist for landing page design ".

Landing Pages 100

Landing Pages Adwords Consulting Conversion Rate 100

Anything Goes Marketing

MARCH 11, 2007

then check out Email Labs Email Marketing Usability Rating Calculator as well as the Email Evaluation Scorecard from Forrester (page 4 - provided by Responsys). You also need to know the average purchase price. Can I improve my "from address" and subject lines? Is my email design appropriate?

Forrester 100

Forrester Email Marketing Tools Clickthrough 100

Anything Goes Marketing

OCTOBER 11, 2006

Reputation not Content Affects Whether Consumers Receive Your Email: This article explains how reputation (your IP address that you send emails from) affects your deliverability rates. Post card style (one large image and single offer) and varied-cell (uses different boxes of text area images) emails had higher clickthrough rates.

Email Marketing 100

Email Marketing Practices Clickthrough Tips 100