Price and Purchase - B2B Marketing Zone

The Blandscape of B2B Marketing Content Needs a Bit of Emotion

Marketing Interactions

DECEMBER 21, 2021

Even at the most complex in a B2C purchase—think buying a house. This transaction is still less complex than buying a collaboration technology for a company with 1,000 users where you must gain the consensus of 10 colleagues with different priorities whom you don’t know all that well to make the purchase.

B2B Marketing

B2B Marketing B2B Content Paid Search Agency

A B2B Buyer Persona is Not an Island

Marketing Interactions

MARCH 8, 2017

B2B buying – at least in relation to complex purchases – is not decided by one person, but rather negotiated within groups or buying committees. And the purchase is pretty hefty so the CFO will need to approve a budget reallocation to pay for it. Will the purchase affect the workflows or processes of other departments when implemented?

Buyer Personas

Buyer Personas Budget Programs B2B Cross-Selling

B2B Marketing Zone

Marketing Interactions

The Blandscape of B2B Marketing Content Needs a Bit of Emotion

A B2B Buyer Persona is Not an Island

Webinars

Stay Connected