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Industrial Marketing Today

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Do You Believe in Industrial Websites?

Industrial Marketing Today

This is who should be talking to web development companies about their capabilities and prices. Don’t task an admin assistant to call around for prices and fill out a spreadsheet. Ask for web design proposals that detail full scope of work, delivery milestones and total cost of the project.

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Why a Content BOM is Crucial to a Successful Industrial Web Design

Industrial Marketing Today

Somehow, they assume the web designer will take care of content creation and the cost is included in their proposal for designing the site. My first reaction is to tell them, “Don’t expect me to discount my price because you made a bad decision to begin with.” So choose carefully by asking the right questions.

Design 60
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Manufacturers Need Lead Management to Close the RFQ Gap

Industrial Marketing Today

Step 2: Show them why it is a bad idea to treat all leads the same and jump right into creating a detailed price quote or RFQ. Manufacturers and industrial companies can adopt the same blogging strategy instead of reinventing the wheel each time they need to answer questions about their proposed solution and/or RFQ.

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Can Industrial and B2B Marketers Learn Creative Problem Solving.

Industrial Marketing Today

The students had four weeks to design proposals. A proposal for double-paned glass evolved into an idea to fill the space between panes with water. Mindful of Ohio’s curriculum requirements, the school’s teachers came up with a project for the fifth graders: figure out how to reduce the noise in the library.

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Industrial and B2B Customer Engagement Simplified

Industrial Marketing Today

Defining B2B Customer Engagement Forrester Research has proposed a definition of customer engagement that makes a lot of sense to me. The good news is that you can use a free tool like Google Analytics to get a very good handle on your customer engagement. The trick is to learn how to use all its power.

B2B 60