WebMarketCentral

MARCH 3, 2009

With more than 200 new features, the release is the most significant since the product's initial launch in early 2008. Pricing starts at $1,500 per month and the company now has more than 150 midmarket and enterprise customers. Marketing automation software vendor Marketo today announced the launch of its Marketo Lead Management 3.0

Enterprise Management 20

Enterprise Management Marketo Marketing Management LEADSExplorer 20

WebMarketCentral

MAY 18, 2007

Low-Involvement B2B Products and Services For low-cost products and services, or infrequently-purchased higher cost offerings, one frequently used method is offering discounts. The thought-leadership community turns your employees, existing customers, and even prospects into marketers for your product or service. Interested?

Enterprise Management 20

Enterprise Management Loyalty Marketing Management Web 2.0 20

WebMarketCentral

DECEMBER 18, 2008

How Docmetrics Works Once you are set up with their online service (no software to install), you upload your PDFs—white papers, case studies, product data sheets etc.—to product sheets and case studies). Pricing Monthly fees start at $100 and are based on the number of PDF documents tracked. to your Docmetrics account.

Spyware 20

Spyware Budget Programs Lead Capture Paper 20

WebMarketCentral

NOVEMBER 3, 2008

Cheap SEO: it's about quality, not price by Internet Business U.K.-based based SEO consultant Brian Turner makes a compelling case for buying SEO services based on your specific needs—but most definitely not on price.

SEO 20

SEO Best Practices Enterprise Management PageRank 20

WebMarketCentral

FEBRUARY 14, 2007

Key finding: "A MarketingSherpa survey last year found that technology marketers ranked webinars as one of the top three marketing techniques and that 35% rated them as “very effective” -- second only to product demos in popularity." Check out several before selecting the best one to meet your unique needs.

Service 20

Service Webcast Vendors Lead Scoring 20

WebMarketCentral

OCTOBER 3, 2007

Need to bring in a third-party expert on a presentation, such as one of your product developers or consultants? Very reasonably priced. Unlike most online collaboration or webcasting tools, which are priced on a monthly subscription basis, I Present to You! the right presentation tool for your sales team?

Webcast 20

Webcast Microsite Tools Tagging 20

WebMarketCentral

AUGUST 11, 2008

WMC: How is Socialcast priced? TY: Socialcast is priced at $5 per user per month for all clients. TY: Currently we offer a robust search interface from within the Socialcast application but we recognize the need to interoperate with organizations existing search products and platforms.

Enterprise Management 20

Enterprise Management Ning Wiki Work Management 20

WebMarketCentral

DECEMBER 14, 2007

This product has been on the market since March--one would think that, in nine months, the company's management team would have figured out a way to beef up production for this obviously hot item. The ultimate blame for the situation of course falls squarely on the manufacturer, Nintendo.

Allocation 20

Allocation Business Tagging Pricing 20

WebMarketCentral

OCTOBER 6, 2008

Particularly for near-commodity products, leads can "cool off" quickly, and first-to-respond often beats best product offering. Besides checking for named accounts and pre-established relationships, this may include sorting and routing leads based on industry vertical, company size, geographic location and product.

Advertising Channels 20

Advertising Channels Enterprise Management Marketing Management Marketing & Strategy 20

WebMarketCentral

JUNE 26, 2008

One of the biggest challenges for most small companies is generating buzz—getting people to talk about their products, online and off. Big brands, however, have a very different problem: keeping track of the incredible volume of content being generated relating to their company, product or service.

Buzz 20

Buzz Aggregators Brand Identity Branding 20

WebMarketCentral

DECEMBER 6, 2007

Include both current customers (can we sell them more of what they are already buying, products and services in addition to what they are already buying, or a more premium version of our products/services?) The first step in developing a strategic marketing plan is to identify your target markets. and new prospects.

Planning 20

Planning Marketing Plans Paid Search Agency Banner Ads 20

WebMarketCentral

APRIL 3, 2007

For the benefit of human readers, make sure the subject line addresses WIIFM (What's in it for me) rather than being focused on your new product or service. There are a number of feature-rich, reasonably-priced hosted email services available. The Email Insider blog has an excellent post the topic.

Deliverability 20

Deliverability Blast Campaigns CAN-SPAM Opt-out 20

WebMarketCentral

OCTOBER 23, 2006

What if the most highly-rated products on epinions are the ones already backed by huge national advertising budgets? It's common, for example, on stock discussion boards for short-sellers to pose as insiders with damaging information about a company to trash a stock's prospects in order to drive down the price.

Social Networks 20

Social Networks Web 2.0 Advertising Agencies Opinions 20

WebMarketCentral

SEPTEMBER 15, 2008

My take is that he does miss the distinction between B2B abd B2C here (PPC ads are very productive, especially for software and computer hardware products) but he's absolutely correct that search advertisers often underappreciate the value of branding and PR to enhance PPC results.

Marketing Budget 20

Marketing Budget Web 2.0 Research Paid Search Agency 20

WebMarketCentral

JANUARY 5, 2009

He shows up on the first page alright, but several of the links are to dot-com-meltdown era news articles about a company he worked with that had some of the typical problems of tech companies at the time (collapsing stock price, low on cash, disgruntled shareholders etc.). As an example, here's one I wrote about records management.

Work Management 20

Work Management Jigsaw Wikipedia Digg 20

WebMarketCentral

FEBRUARY 4, 2008

Landing pages are important of course, but not every SEM visitor will convert immediately—some will want to check out your site to learn more about your company, products and/or services first. Intuitive navigation, relevant visitor-focused content, and SEO all need to be built-in to your site from the outset.

Design 20

Design Marketing Websites SEM Best Practices 20

WebMarketCentral

DECEMBER 8, 2008

The challenge, then, is to maximize marketing productivity-to get more leads out of the same number of clicks. Pricing starts at about $300 per month. With the economy now officially in a recession (as if we didn't know that), marketers are under increasing pressure to do more with less. lead automation management vendors.

OpenTracker 20

OpenTracker LeadGenesys LEADSExplorer ReadyContacts 20

WebMarketCentral

JANUARY 2, 2008

Quick personal story: a few years ago, frustrated with Comcast as my communications provider, I called Qwest to get a price quote. Another quick story from personal experience: Company A released a product into the market, let's just call it Model 1, that failed miserably at meeting customer expectations.

Work Management 20

Work Management Marketing Management Vendors Purchase Intent 20

WebMarketCentral

FEBRUARY 20, 2008

While the research was focused on commercial packaged goods, the findings likely apply across a broader range of B2C and B2B products and services. I'm going to be really blunt here: I could care less about your product, service, solution or your company." Can you buy customer loyalty?

Brand Identity 20

Brand Identity Branding Marketing & Strategy Best Practices 20

WebMarketCentral

NOVEMBER 20, 2005

You may be promoting feaure A of your product, when feature C is what customers really care about. If your customers are telling you to lower your price, well -- why wouldn't they? The second question is open-ended: you are trying to determine, broadly, what your company does well. This is what to promote. Is your Web site effective?

RSS 20

RSS Pricing Price Promotion 20

WebMarketCentral

JUNE 8, 2007

Unlike many other services however, VerticalReponse prices its service on a pay-as-you-go model rather than a monthly or annual fee. This is great for organizations that send out email blasts on an irregular or ad hoc basis. Here's our conversation. JP: It's more important than ever to track what people are saying about you.

Work Management 20

Work Management Marketing Management PR Paid Search Agency 20

WebMarketCentral

JUNE 13, 2005

While it may be a factor such as price or product quality, in many if not most cases, it's the relationships you have with people at that company. Think about all of the vendor relationships you have. Then think about your favorite vendors – what sets them apart from the others?

Advertising Agencies 20

Advertising Agencies Marketing Management Paid Search Agency Vendors 20

WebMarketCentral

JULY 22, 2008

The farmer would point out that he's making an honest living, providing a valued product in the market. The stock market can be brutal when a company fails to meet earning expectations, such as it was last week when Google's stock price fell by 10% despite a 35% increase in earnings. Err, advertisers.

Google 20

Google Wikipedia Contingency Planning PPC 20

WebMarketCentral

SEPTEMBER 21, 2009

Because Genoo is a SaaS offering and includes a flexible and powerful (Genoo's own website runs on their platform) yet easy-to-use content management system (CMS) that allows non-technical users to create websites and pages, marketing departments can implement and use the product with little or no IT involvement. per 1,000 emails sent.

Marketing Automation Services 20

Marketing Automation Services Marketing Automation Microsite Salesforce.com 20

WebMarketCentral

OCTOBER 21, 2009

Low-cost video production? Pricing ranges widely from $19 per month for the individual option to $299 per month for the professional version, but there's a 30-day trial for the curious to try this out. How about a social media browser that integrates social search and sharing across multiple sites? Social media analytics?

Enterprise Management 20

Enterprise Management Tools Marketing Management Best Practices 20

WebMarketCentral

AUGUST 7, 2006

Web conferencing services vary considerably in price, functionality, and ease of use. HelpMeeting Pros: Attractively priced at the 25 participant level and above, includes most of the basic functionality, easy to use, no client download required, and a free trial offered. Cons: Price, client download required, difficult to use.

Service 20

Service Marketing Analytics Tools Pricing Price 20

WebMarketCentral

OCTOBER 24, 2007

The central contention of Value Acceleration: The Secrets to Building an Unbeatable Competitive Advantage by Mitchell Goozé and Ralph Mroz comes down to three points: 1) virtually every functional discipline in the modern organization (accounting, engineering, production etc.) The authors make a compelling case—up to a point.

Lead Ranking 20

Lead Ranking Lead Scoring Paid Search Agency CMO 20

WebMarketCentral

JULY 11, 2008

Pushing product doesn't work anymore, especially in the era of the Internet, when savvy customers can connect with each other and trade stories about your product—and your company—and can easily find alternative choices." . to meet and exceed their needs and desires. For one, you'd probably pick a new best friend.

Paid Search Agency 20

Paid Search Agency Work Management Marketing Management Marketing & Strategy 20

WebMarketCentral

JUNE 9, 2008

In How To Pitch To Bloggers , Laura Moncur tells PR and marketing people what she really thinks regarding what works, and what doesn't, when trying to persuade her or any other blogger to write about your product, service, organization, announcement, cause or candidate.

Blogger 20

Blogger PR Press Tagging 20

WebMarketCentral

JANUARY 22, 2008

Top 10 Reasons to Double Your Search Budget for '08 by ClickZ Writer Kevin Lee gives ten reasons to dramatically increase search spending, including the growth in search volume, recognition that online campaigns drive both direct and offline behavior, and keyword price escalation (due the increasing popularity of this medium).

SEM 20

SEM Paid Content Paid Search Agency Adsense 20