Onalytica B2B
NOVEMBER 17, 2016
A consumer choosing between two brands appearing fairly similar like-for-like, will more often than not turn to price to aid in their decision making. CUSTOMER RETENTION. Associating your brand with relevant influencers can help you achieve differentiation from your competitors- aiding in customer retention. LEAD GENERATION.
Onalytica B2B
AUGUST 23, 2017
Examples of this are influencer marketing strategies inclusive of paying celebrities for product placements or to endorse or sponsor products. ” Seth Godin, Marketing at Seth Godin Productions. “Your brand thinks that your products and services are the best thing in the world?
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Onalytica B2B
MARCH 29, 2018
Not only are price wars a losing battle, but many consumers today are less price-sensitive than in the past and are willing to pay for better service or a better experience. Products are easy to copy, even in revolutionary industries (look at Uber and Lyft).
Onalytica B2B
NOVEMBER 12, 2018
B2B buyer journeys are much longer and more complex with a higher average purchase price, compared to buyer journeys in B2C which tend to be much shorter, more impulsive and lower value purchases. Unlike B2B, B2C have an idea of the kinds of demographics they’re targeting their product to, but without the level of detail of B2B (i.e.
Onalytica B2B
MARCH 17, 2017
For example, working with an influencer may spark an increase in followers and shares across social media- while this is great, this is an output; the outcome of which may be increased interest in your product/service and an increase in enquiries. Have these shares led to increased interest in your product/service offering?
Onalytica B2B
MARCH 16, 2016
More than 2,200 companies attended, exhibiting their new products aimed at transforming our personal and working lives. Beautiful, aggressively-priced mid-range phones from China; Huawei preparing to bulldoze its way into the Western market; and awesome VR demos all over the place. WHICH PRODUCTS AND BRANDS RECEIVED THE MOST ATTENTION?
Onalytica B2B
JANUARY 18, 2017
Stewart Rogers – Director, Marketing Technology – VB Insight (a VentureBeat product). That being said, some vendors have been extraordinarily successful in supplying the micro-business and small-to-medium enterprise categories, and these companies will continue to aid the implementation of marketing technology products.
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