Price and Product - B2B Marketing Zone

Publishers and the iPad: No Future in Control

B2B Memes

DECEMBER 8, 2010

The publishers want to control the subscription process and have full access to subscriber data; Apple wants to keep that control to itself, skim off 30% of the subscription price, and give publishers limited access to the data. As aptly summarized by Peter Kafka, “Magazine publishers used to salivate over the iPad.

Pricing

Pricing Price Course Media

Three Ways to Annoy People and Produce Great Content

B2B Memes

MAY 6, 2011

It’s a perception that most editors learn to accept as the price of doing their jobs well. Editorial details are to content as fit and finish are to automobiles: they account for the difference between a functional product and a great one, and between humdrum and robust sales. This sometimes made them look like jerks.

Ethics

Ethics Content B2B Sales User-Generated Content

B2B Marketing Zone

B2B Memes

Publishers and the iPad: No Future in Control

Three Ways to Annoy People and Produce Great Content

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