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OCTOBER 11, 2023

The most common approach to B2B marketing department structure and roles Today’s B2B marketing departments are usually structured into three major buckets: Growth Marketing Product Marketing Brand Marketing Some organizations have a fourth bucket: Content Marketing. Or do you have an easy-to-onboard product that relies on self-serve signups?

Paid Search Agency 182

Paid Search Agency B2B Marketing Demand Generation Agencies Marketing Analytics Tools 182

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APRIL 10, 2024

Senior manager visited your pricing page, downloaded a product comparison sheet, and watched a video demo? For example: Junior employee downloaded an introductory guide to your general area of expertise? Keep them engaged with more content, and add a few points to their score every time they engage.

Lead Ranking 164

Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 164

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FEBRUARY 26, 2024

For instance, if you want to market a new food packaging product to General Mills, you can target individuals with titles such as Senior Product Manager, Senior Product Marketer, or VP of Product Marketing. Blocklists can also include keywords or products to exclude from campaigns. What is an Ad Audience?

Paid Content 221

Paid Content Advertising Agencies Multi-Touch Attribution Cost Per Thousand 221

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MARCH 19, 2024

For example, a prospect who visits a product pricing page several times in a single day might receive a message asking if they’d like to connect with a salesperson. Rethinking Your Marketing Automation Migration Strategy Proven strategies to reduce risk, accelerate “time-to-live,” and optimize performance.

Marketing Automation Services 193

Marketing Automation Services Budget Programs Generation Cross-Selling 193

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SEPTEMBER 25, 2023

Develop your ICP Your ICP describes the firmographic details of the type of company you agree would be the best fit for your product or service. For example, you may have an executive decision-maker and an individual product user at the same company with significantly different motivators and pain points. Enter lead scoring.

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Marketing Qualified Leads Lead Scoring 130

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NOVEMBER 7, 2023

The frequency of emails should be informed by the sales cycle of your product. Email Fatigue We’ve all been there: you sign up to receive emails from a potential vendor because you’re curious about a product, only to be inundated with all-too-frequent emails. Unsure how to determine the best cadence for your customers?

Deliverability 187

Deliverability Top of Funnel Best Practices CAN-SPAM 187