article thumbnail

The Complete Guide to B2B Pricing

Marketing Insider Group

Can you believe that 80% of B2B companies feel their pricing strategy needs improvement? Despite the fact that just a 1% price optimization improvement can yield an 11% profit increase , many companies are admittedly not prioritizing their pricing strategy. The complexity of the process gets in the way. But it shouldn’t.

Pricing 360
article thumbnail

How to Market a Price Cut the Right Way

Marketing Insider Group

As businesses look for surefire ways to attract customers, many are turning to the oldest method in the book: cutting prices. If your costs have recently been lowered through a new purchasing strategy or increased competition among suppliers, a price cut may be the way to go. Not all price cuts, however, are created equal.

Pricing 270
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

A Guide to ActiveCampaign Pricing

SendX

I am going to tell you about ActiveCampaign’s pricing. ActiveCampaign offers affordable pricing while providing email marketing, powerful marketing automation, and CRM tools you need to boost engagement in your audience. ActiveCampaign has 4 plans: Pricing for 1K subscribers' list: Lite (from $17/month). Too Long; Don't Read?

Pricing 195
article thumbnail

Salesforce raising prices next month

Martech

Salesforce is increasing its prices by an average of 9% next month, the company announced yesterday. This is the company’s first price hike in seven years. Dig deeper: Salesforce: AI is the new UI The new pricing will go into effect globally for new customers and existing customers purchasing new clouds in August 2023.

Pricing 86
article thumbnail

Best Practices for a Marketing Database Cleanse

What’s involved in their maturity process? This buyers guide will cover: Review of important terminology, metrics, and pricing models related to database management projects. Having an accurate and up-to-date database.

article thumbnail

Sales Contracts: Elements, Process & Best Practices

Salesforce Marketing Cloud

Drafting a sales contract Considerations and customization Negotiation and review process Execution and implementation Best practices and legal considerations Speed up the sales cycle from quote to close Go from lead to inked deal in record time with automation that speeds up quoting, approvals, and contracting.

Process 110
article thumbnail

Top 4 Enterprise Email Marketing Software [With Pricing & Features]

SendX

So to help you get closer to making a decision, we have analyzed 4 email marketing software & provided the inside look and pricing for them. Pricing: Mailchimp’s pricing is based on a combination of the number of contacts and the level of features you want to access. Yes, it can be overwhelming. Read on to find more.

article thumbnail

Outrun Your Competition: Best Practices for Accelerating Sales Processes

Every go-to-market team knows the frustrations that come from a drawn-out sales process. Dig into our data-backed guide to learn: Proven methods for warming up cold calls Coaching points for responding to price pressure early and often Front-line examples of how to win the battle for customer retention How can you speed it up?

article thumbnail

Three Simple Ways To Increase ROI From Your Current Sales Process Immediately!

Speaker: Donald Kelly, Founder & Chief Sales Evangelist at The Sales Evangelist LLC

What if there was a way to hit quota while shortening the time it takes to close a deal without dropping your price? Each attendee will receive access to Donald's Bonus Content: Two Bonus Strategies Any Seller Can Use To Increase ROI From Their Current Sales Process Immediately. Would you be interested?