Industrial Marketing Today

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Align Industrial Websites with Sales Process

Industrial Marketing Today

make sure the site is aligned with your sales process. Now it boils down to price and delivery time. You can talk value until you’re blue in the face but your customers and prospects will push back on price. Here are some of my thoughts to help you better align an industrial website with your sales process.

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B2B Websites: To Publish Prices, Or Not To Publish…That Is The.

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Websites: To Publish Prices, Or Not To Publish…That Is The Question by Achinta Mitra on June 12, 2010 in Industrial Marketing Strategies , Sales Strategies , Website Design & Development Do you show prices on your B2B website?

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E-commerce: An Important Channel for Industrial Sales

Industrial Marketing Today

Manufacturers and industrial companies need to be mindful of differences such as: Ability to show different pricing levels depending on the type of visitor. Digi-Key can process orders – from order entry to shipping – in as little as 15 minutes ( From their website ). Digi-Key – Electronic components distributor. Annual Sales: $1.5+

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Do You Believe in Industrial Websites?

Industrial Marketing Today

Map out your sales process from the first point of contact to the RFQ and close. Determine how the new site will drive that sales process (See Align Industrial Websites with Sales Process ). This is who should be talking to web development companies about their capabilities and prices.

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Why a Content BOM is Crucial to a Successful Industrial Web Design

Industrial Marketing Today

My first reaction is to tell them, “Don’t expect me to discount my price because you made a bad decision to begin with.” The more detailed you make your content BOM, the smoother will be the site design process and chances are, you won’t be disappointed again by the performance of your new site.

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Digital Marketing Can Increase Industrial Sales

Industrial Marketing Today

This has worked great in the past but the Internet and digital marketing have changed how that process works today. There are many ways that digital marketing can help industrial companies make their consultative selling process more productive. How do you use digital marketing to improve your industrial sales process?

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5 Things Industrial Marketers Must Do to Attract Engineers and.

Industrial Marketing Today

If possible, add basic pricing information on your site to offer complete information without leaving your site. They eat, breathe and sleep factor of safety or safety factor (used to provide a design margin over the theoretical design capacity to allow for uncertainty in the design process).

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