Tomorrow People

JUNE 7, 2021

Weighing up the pros and cons of a particular solution, comparing similar products in the same space, and attempting to calculate time-to-value and ROI is often catastrophic for tech vendors. Price is no barrier to uptake. A low price point means acquisition in and of itself isn’t the important factor. Activation.

Enterprise Management 156

Enterprise Management Product Work Management Marketing Management 156

Tomorrow People

JANUARY 8, 2021

Price: How much will you charge for your products for each customer group? Putting pricing and distribution to one side—(although messaging can be important in both, they are more commercial and logistic endeavours respectively)—striking the right message proposition is crucial throughout all stages.

Marketing Analytics Tools 156

Marketing Analytics Tools Peer-to-peer Cross-Selling Paid Search Agency 156

Tomorrow People

FEBRUARY 9, 2021

Due diligence when you’re the vendor as well as the buyer. You’ll also look at previous selling prices, both for the house you’re interested in and those in the neighborhood. What makes your persona look for a new vendor or solution? Or is it on a more regular basis coinciding with license or vendor renewals?

Sales Management 156

Sales Management Marketing Analytics Tools Ad Building Top of Funnel 156

Tomorrow People

NOVEMBER 19, 2020

Whether it’s a consumer buying a new washing machine or an enterprise looking to implement an ERP, a shopping list of features and prices will be compiled. Procurement will be asked to compare multiple quotes from vendors. So if prospects are likely to be aware of competitors, why the reluctance to talk about them?

Top of Funnel 156

Top of Funnel Funnel Advertising Advertising Funnels Paid Search Agency 156