The Point

JUNE 24, 2022

The TrustRadius report focuses primarily on how technology vendors should adapt their selling process to these new buying habits, but it’s also worth considering some of the key findings and their implication for the demand marketer. Key Finding 1: Buyers have all but replaced vendor-provided content.

Top of Funnel 130

Top of Funnel Cold Calling B2B Demand Generation 130

The Point

JULY 17, 2017

FINDING : 89% of respondents stated that winning vendors provided content that made it easier to show ROI and/or build a business case for the purchase. FINDING : 72% of respondents said that the timeliness of a vendor’s response to inquiries was a significant factor in selecting a winning solution. Click To Tweet.

Paid Search Agency 241

Paid Search Agency Demand Marketing Automation Services Peer-to-peer 241

The Point

MAY 9, 2017

It’s the idea that vendors develop a deep understanding of the business goals and challenges of individual target accounts and then tailor value propositions and ongoing communications that specifically demonstrate how the vendor can deliver the business outcomes the prospect is seeking.

Account Based Marketing 206

Account Based Marketing ABM Marketing Automation Services Lead Scoring 206

The Point

FEBRUARY 18, 2020

Vendors focused on new licenses vs. customer retention. In that sense, vendors are paying a real price for their customers’ lack of maturity. The major software players in the marketing automation space have also seen a lot of changes in the last 5 years.

Marketing Automation Services 147

Marketing Automation Services Marketing Management Marketing Automation Automation 147

The Point

MAY 30, 2023

Eliminate inaccurate, duplicate, and unmailable records from your database and not only will your email performance metrics suddenly look a lot better, but you may also be able to drop down a pricing tier on your CRM and MAP licenses. Make your blog work harder.

Marketing Budget Creation 147

Marketing Budget Creation Budget Programs Marketing Budget Paid Search Agency 147

The Point

JUNE 13, 2014

Sure, you can, in essence, “buy” leads that meet your demographic criteria for a fixed price – but the price you pay, the quality of those leads, and the pace at which they arrive, all vary widely. And yet content syndication is no slam dunk. Here are 5 common mistakes that cause content syndication programs to underperform: 1.

Cost per Lead 100

Cost per Lead Salesforce.com Budget Programs Content 100