Paul Gillin

MARCH 13, 2012

Many US vendors assume that success in emerging markets is a matter of selling their North American products at a lower price, but this ignores the different ways in which IT is evolving in these growing economies, Ng said. Misperception: Customers want itemized prices and mix and match the cheapest offerings.

Planning 50

Planning Forecasting Mobile Marketing Paid Search Agency 50

Paul Gillin

MARCH 13, 2012

Volume is going way, way up and price is going way, way down,” he said of the new software market. “If Only about 18% of those apps will be paid for, and average prices will fall from $1.59 Tech firms will also need to serve a wider variety of vertical markets because price deflation won’t permit the luxury of focusing.

Work Management 50

Work Management Marketing Management Word of Mouth Mobile Marketing 50

Paul Gillin

OCTOBER 9, 2014

Platform vendors are terrified by competitors that build critical mass. Linux on the desktop has never challenged Windows, but I think that’s due more to usability issues than price. Linux did the same thing to proprietary competitors on the server. Free doesn’t always supplant expensive. It has critical mass.

Facebook 50

Facebook Social Networks Cross-Selling Network Marketing 50

Paul Gillin

NOVEMBER 8, 2011

The endorsement has enabled the Mansion to hold its premium prices and cut its acquisition costs. When I’m looking at a vendor, I don’t Google it; I Spiceworks it,” wrote one forum member. Facebook and LinkedIn already make polling easy, and Quora is awash with questions about recommended vendors.

Work Management 50

Work Management BtoB Marketing Management Vendors 50

Paul Gillin

JANUARY 20, 2011

When Federal Express chooses a vendor of hybrid engines for 1,500 trucks or Ford installs a fleet of welding machines on its assembly lines, the decision has the potential to affect the company’s bottom line and its stock price. “Bet the business” decisions. Consumers almost never face issues of this magnitude.

Work Management 50

Work Management Marketing Management B2B Marketing B2B 50