Debunking the 80/20 Rule…and 4 Other Sales Force Myths
Marketing Craftmanship
SEPTEMBER 21, 2011
Myth : Price, quality and perceived value are the most important factors influencing customer loyalty. Reality: 39% of customer loyalty is based on sales force performance, before and after the sale; 22% on perceived quality / value; 20% on breadth of offering; and 19% on price.
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