vendor 
LeadSloth
SEPTEMBER 30, 2010
To organize a user conference, a vendor needs critical mass. Of the vendors on my list of Marketing Automation vendors, only a handful have enough customers to make this happen. However, if I ask people which vendors they think are most popular, few are mentioning Pardot. simple and reasonable pricing.
LeadSloth
AUGUST 10, 2010
This is supported by the main trends in the Marketing Automation market: The product scope of all marketing automation vendors is quite similar. There is severe competition (30+ vendors). Land grab is common, where vendors lower prices to get customers on board. Will Other Vendors Follow? expensive sales teams).
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LeadSloth
NOVEMBER 16, 2009
Many attendees were confused by CRM vendors claiming to offer full marketing functionality. Products & Pricing. In addition to Marketing Automation, there were two big topics: Social Media and CRM. I will write about Social Media some other time, and focus on CRM in this post. Opportunity creation. Forecasting. Call logging.
LeadSloth
MARCH 22, 2009
Email marketing that integrates with Salesforce.com is provided by many vendors, like VerticalResponse , Boomerang , ExactTarget , Genius , Lyris and more. There are also some relatively affordable registration form vendors, like FormAssembly and OnDialog. So there are lots of useful add-ons available at a nominal price.
LeadSloth
AUGUST 24, 2009
Several vendors claim to have self-service solutions that does not require IT involvement. If you sell low-priced widgets with a very short sales cycle, Marketing Automation won’t help you. However, if Sales doesn’t believe in the benefits of Marketing Automation, that can kill the project. Lack of Expertise.
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